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  <channel>
    <title><![CDATA[Win Win - An Entrepreneurial Community]]></title>
    <description><![CDATA[Win Win - An Entrepreneurial Community is where successful entrepreneurs share how they accomplish the tricky parts of growing their business so everyone in the community (that’s you!) can do the same. Topics range from how to hire good people in a scalable way, branding, marketing, baking your values and culture into the whole team, to learning how to scale the business. Whether your business is a startup or multi-million dollar business, our host and guests teach tools you can use in every episode. 

Your host is Ben Wolf, a native Nashvillian currently living in Long Island, NY. Ben practiced industrial real estate brokerage and then went on to go to law school at night and practice as a corporate restructuring and bankruptcy attorney for five years in New York City. He then joined a visionary entrepreneur to help him create a mission-driven, technology powered healthcare startup in the home care space. Using the principles and tools of the Entrepreneurial Operating System (EOS®), he was the company’s Chief Development Officer, building up the majority of its operational divisions and leading a variety of projects until, after three years, it was the largest and fastest growing organization of its type in the State. 

Now, as Chief Integration Officer at Wolf’s Edge Consulting, Ben liberates founders of entrepreneurial businesses (“trapped Visionaries”) to help them return to the parts of the business they love while executing on their vision using EOS tools. You can read more about that at www.wolfsedgeintegrators.com.  

The Win Win podcast creates a venue where successful entrepreneurs can pay it forward by sharing actionable information, tools, and knowledge that other members of the entrepreneurial community can immediately put into action in their own businesses.]]></description>
    <link>https://www.wolfsedgeconsulting.com/</link>
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    <lastBuildDate>Tue, 08 Apr 2025 14:20:49 GMT</lastBuildDate>
    <pubDate>Sun, 26 May 2019 15:56:20 GMT</pubDate>
    <copyright><![CDATA[Copyright Fractional Leadership LLC]]></copyright>
    <language><![CDATA[en]]></language>
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    <itunes:author>Fractional Leadership LLC</itunes:author>
    <itunes:subtitle><![CDATA[Win Win - An Entrepreneurial Community is where successful entrepreneurs share how they accomplish the tricky parts of growing their business so everyone in the community (that’s you!) can do the same. Topics range from how to hire good people in a s ...]]></itunes:subtitle>
    <itunes:summary><![CDATA[Win Win - An Entrepreneurial Community is where successful entrepreneurs share how they accomplish the tricky parts of growing their business so everyone in the community (that’s you!) can do the same. Topics range from how to hire good people in a scalable way, branding, marketing, baking your values and culture into the whole team, to learning how to scale the business. Whether your business is a startup or multi-million dollar business, our host and guests teach tools you can use in every episode. 

Your host is Ben Wolf, a native Nashvillian currently living in Long Island, NY. Ben practiced industrial real estate brokerage and then went on to go to law school at night and practice as a corporate restructuring and bankruptcy attorney for five years in New York City. He then joined a visionary entrepreneur to help him create a mission-driven, technology powered healthcare startup in the home care space. Using the principles and tools of the Entrepreneurial Operating System (EOS®), he was the company’s Chief Development Officer, building up the majority of its operational divisions and leading a variety of projects until, after three years, it was the largest and fastest growing organization of its type in the State. 

Now, as Chief Integration Officer at Wolf’s Edge Consulting, Ben liberates founders of entrepreneurial businesses (“trapped Visionaries”) to help them return to the parts of the business they love while executing on their vision using EOS tools. You can read more about that at www.wolfsedgeintegrators.com.  

The Win Win podcast creates a venue where successful entrepreneurs can pay it forward by sharing actionable information, tools, and knowledge that other members of the entrepreneurial community can immediately put into action in their own businesses.]]></itunes:summary>
    <itunes:owner>
      <itunes:name>Fractional Leadership LLC</itunes:name>
      <itunes:email>bwolf@wolfsedgeconsulting.com</itunes:email>
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    <itunes:type>episodic</itunes:type>
    <itunes:category text="Business">
      <itunes:category text="Entrepreneurship"/>
      <itunes:category text="Management"/>
    </itunes:category>
    <itunes:category text="News">
      <itunes:category text="Business News"/>
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    <item>
      <title><![CDATA[199 - Replacing Your #2 Leader the Right Way - Mark Mahoney, Cyndi Gave, and April Stercula]]></title>
      <description><![CDATA[What happens when a visionary hits a wall—and decides it’s time to hand off the reins? In this powerful episode of Win-Win, Ben Wolf sits down with Mark Mahoney, co-founder and CEO of Jackrabbit Technologies; Cyndi Gave, founder of The Metis Group; and April Stercula, Fractional COO at Wolf’s Edge Integrators, to unpack the full story of Jackrabbit’s transition through two Integrator hires.

From Mark’s early burnout and the fear of changing reporting structures, to the processes that helped define the visionary and integrator roles clearly, this conversation dives into what it really takes to scale a company without losing its soul. You’ll learn how Jackrabbit used EOS, behavioral science, and fractional leadership to gain clarity, maintain culture, and move forward with confidence. 

Whether you’re navigating a leadership transition or wondering if a fractional integrator could help your team, this one’s packed with hard-earned insights and inspiration.

🎧 Listen now on Apple Podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607) or your favorite podcast platform!]]></description>
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      <pubDate>Tue, 08 Apr 2025 14:20:49 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jackrabbit.mp3" length="108311602" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[What happens when a visionary hits a wall—and decides it’s time to hand off the reins? In this powerful episode of Win-Win, Ben Wolf sits down with Mark Mahoney, co-founder and CEO of Jackrabbit Technologies; Cyndi Gave, founder of The Metis Group; a ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[What happens when a visionary hits a wall—and decides it’s time to hand off the reins? In this powerful episode of Win-Win, Ben Wolf sits down with Mark Mahoney, co-founder and CEO of Jackrabbit Technologies; Cyndi Gave, founder of The Metis Group; and April Stercula, Fractional COO at Wolf’s Edge Integrators, to unpack the full story of Jackrabbit’s transition through two Integrator hires.

From Mark’s early burnout and the fear of changing reporting structures, to the processes that helped define the visionary and integrator roles clearly, this conversation dives into what it really takes to scale a company without losing its soul. You’ll learn how Jackrabbit used EOS, behavioral science, and fractional leadership to gain clarity, maintain culture, and move forward with confidence. 

Whether you’re navigating a leadership transition or wondering if a fractional integrator could help your team, this one’s packed with hard-earned insights and inspiration.

🎧 Listen now on Apple Podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607) or your favorite podcast platform!]]></itunes:summary>
      <itunes:duration>1:15:10</itunes:duration>
      <itunes:length>108311602</itunes:length>
      <itunes:keywords></itunes:keywords>
      
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    <item>
      <title><![CDATA[198 - How Fractional CFOs and COOs Work Together to Scale Businesses - Kevin Mayo]]></title>
      <description><![CDATA[Scaling a business requires financial clarity and operational execution, but what happens when both are led by fractional executives? In this episode of The Win-Win Podcast, Kevin Mayo, Partner at Fintech Partners, joins Ben Wolf to uncover how fractional CFOs, CIOs, and COOs work together to create financial stability, operational alignment, and strategic growth.

Kevin shares how finance and operations need to function in sync to drive business success, the biggest financial mistakes business owners make, and why implementing a structured operating system like EOS® changes everything. They also discuss the hidden role of data in connecting leadership, sales, and manufacturing, and how businesses can scale efficiently without hiring full-time executives.

If you’re considering fractional leadership, struggling with financial clarity, or want to understand how finance and operations work together, this episode is packed with insights you can’t afford to miss.

🎧 Listen now on Apple Podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607) or your favorite podcast platform!]]></description>
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      <pubDate>Tue, 11 Mar 2025 13:33:24 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Kevin-Mayo.mp3" length="47493094" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Scaling a business requires financial clarity and operational execution, but what happens when both are led by fractional executives? In this episode of The Win-Win Podcast, Kevin Mayo, Partner at Fintech Partners, joins Ben Wolf to uncover how fract ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Scaling a business requires financial clarity and operational execution, but what happens when both are led by fractional executives? In this episode of The Win-Win Podcast, Kevin Mayo, Partner at Fintech Partners, joins Ben Wolf to uncover how fractional CFOs, CIOs, and COOs work together to create financial stability, operational alignment, and strategic growth.

Kevin shares how finance and operations need to function in sync to drive business success, the biggest financial mistakes business owners make, and why implementing a structured operating system like EOS® changes everything. They also discuss the hidden role of data in connecting leadership, sales, and manufacturing, and how businesses can scale efficiently without hiring full-time executives.

If you’re considering fractional leadership, struggling with financial clarity, or want to understand how finance and operations work together, this episode is packed with insights you can’t afford to miss.

🎧 Listen now on Apple Podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607) or your favorite podcast platform!]]></itunes:summary>
      <itunes:duration>0:32:56</itunes:duration>
      <itunes:length>47493094</itunes:length>
      <itunes:keywords></itunes:keywords>
      
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    <item>
      <title><![CDATA[197 - How to 10x a Business Internationally (Without Costly Mistakes!) - Pete Palermo]]></title>
      <description><![CDATA[In this episode of the Win-Win Podcast, Ben Wolf sits down with Pete Palermo, Fractional Integrator at Wolf’s Edge Integrators, to discuss the complexities of scaling a global business. Pete brings decades of experience working in Fortune 25 companies and helping businesses expand across international markets.

🌍 In this episode, Pete talks about: 
✅ The biggest mistakes companies make when expanding internationally
✅ How to maintain company culture and core values across different countries
✅ Why the right local leadership makes or breaks global success
✅ How to adapt operations for different economic and political landscapes

Pete shares real-world experiences from working in Japan, China, and Europe, highlighting how cultural norms affect decision-making, leadership styles, and business strategy. Whether you’re expanding into new markets or managing a multinational team, this episode is packed with insights!

🎧 Listen now on Apple Podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607) or your favorite podcast platform!]]></description>
      <guid isPermaLink="false">GEP9Y6B-HW4GQFR</guid>
      <pubDate>Tue, 18 Feb 2025 13:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Pete-Palermo.mp3" length="50327774" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode of the Win-Win Podcast, Ben Wolf sits down with Pete Palermo, Fractional Integrator at Wolf’s Edge Integrators, to discuss the complexities of scaling a global business. Pete brings decades of experience working in Fortune 25 companie ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode of the Win-Win Podcast, Ben Wolf sits down with Pete Palermo, Fractional Integrator at Wolf’s Edge Integrators, to discuss the complexities of scaling a global business. Pete brings decades of experience working in Fortune 25 companies and helping businesses expand across international markets.

🌍 In this episode, Pete talks about: 
✅ The biggest mistakes companies make when expanding internationally
✅ How to maintain company culture and core values across different countries
✅ Why the right local leadership makes or breaks global success
✅ How to adapt operations for different economic and political landscapes

Pete shares real-world experiences from working in Japan, China, and Europe, highlighting how cultural norms affect decision-making, leadership styles, and business strategy. Whether you’re expanding into new markets or managing a multinational team, this episode is packed with insights!

🎧 Listen now on Apple Podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607) or your favorite podcast platform!]]></itunes:summary>
      <itunes:duration>0:34:55</itunes:duration>
      <itunes:length>50327774</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
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    <item>
      <title><![CDATA[196 - How to Build a Leadership Team That Runs Without You - April Stercula]]></title>
      <description><![CDATA[In this episode of the Win-Win Podcast, April Stercula, #2 leader and part of the Wolf's Edge Integrators team, joined us to discuss 10x’ing the quality of your leadership team. With a background spanning Fortune 100 companies, high-growth SaaS, and entrepreneurial ventures, April shares insights on what it really takes to build a leadership team that drives the business forward—without being driven.

April and Ben explore:
✅ The signs your leadership team is holding back growth (and how to fix it)
✅ Why having the right people in the right seats is the foundation of scaling
✅ The brutal honesty required to elevate—or replace—leaders who aren’t growing
✅ A real-world approach to mentoring, measuring, and developing leaders

If you’re an entrepreneur looking to scale beyond yourself, this conversation is packed with practical takeaways for transforming your leadership team into high-performing, independent business drivers.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at https://winwin.cast.rocks/.]]></description>
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      <pubDate>Tue, 04 Feb 2025 13:30:58 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/April-Stercula.mp3" length="47964054" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode of the Win-Win Podcast, April Stercula, #2 leader and part of the Wolf's Edge Integrators team, joined us to discuss 10x’ing the quality of your leadership team. With a background spanning Fortune 100 companies, high-growth SaaS, and  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode of the Win-Win Podcast, April Stercula, #2 leader and part of the Wolf's Edge Integrators team, joined us to discuss 10x’ing the quality of your leadership team. With a background spanning Fortune 100 companies, high-growth SaaS, and entrepreneurial ventures, April shares insights on what it really takes to build a leadership team that drives the business forward—without being driven.

April and Ben explore:
✅ The signs your leadership team is holding back growth (and how to fix it)
✅ Why having the right people in the right seats is the foundation of scaling
✅ The brutal honesty required to elevate—or replace—leaders who aren’t growing
✅ A real-world approach to mentoring, measuring, and developing leaders

If you’re an entrepreneur looking to scale beyond yourself, this conversation is packed with practical takeaways for transforming your leadership team into high-performing, independent business drivers.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at https://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>0:33:16</itunes:duration>
      <itunes:length>47964054</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
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    </item>
    <item>
      <title><![CDATA[195 - Smart Scaling: Leveraging Process to Grow 10x - Joanne Giordano]]></title>
      <description><![CDATA[In this episode of the Win-Win Podcast, Ben Wolf welcomes Joanne Giordano, COO and Integrator of Wolf’s Edge Integrators, to discuss 10x’ing process in your business. With extensive experience in operations and crisis management across corporate and small business environments, Joanne shares powerful insights on how businesses can scale efficiently without burning out their teams.

Joanne delves into the difference between 2x and 10x thinking, and how creativity—not just effort—fuels scalable growth.If you're ready to scale your business the smart way, this episode is packed with actionable takeaways to help you implement processes that support exponential growth.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at https://winwin.cast.rocks/.]]></description>
      <guid isPermaLink="false">KJB9G656-YUV7VI</guid>
      <pubDate>Tue, 21 Jan 2025 13:25:54 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Joanne-Giordano.mp3" length="49961804" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode of the Win-Win Podcast, Ben Wolf welcomes Joanne Giordano, COO and Integrator of Wolf’s Edge Integrators, to discuss 10x’ing process in your business. With extensive experience in operations and crisis management across corporate and  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode of the Win-Win Podcast, Ben Wolf welcomes Joanne Giordano, COO and Integrator of Wolf’s Edge Integrators, to discuss 10x’ing process in your business. With extensive experience in operations and crisis management across corporate and small business environments, Joanne shares powerful insights on how businesses can scale efficiently without burning out their teams.

Joanne delves into the difference between 2x and 10x thinking, and how creativity—not just effort—fuels scalable growth.If you're ready to scale your business the smart way, this episode is packed with actionable takeaways to help you implement processes that support exponential growth.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at https://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>0:34:39</itunes:duration>
      <itunes:length>49961804</itunes:length>
      <itunes:keywords></itunes:keywords>
      
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    </item>
    <item>
      <title><![CDATA[194 - How to 10x Your Leadership Team - Thomas Hoover]]></title>
      <description><![CDATA[In this episode of the Win-Win Podcast, Ben Wolf is joined by Thomas Hoover, a seasoned business leader and Fractional Integrator at Wolf’s Edge Integrators, to explore how to 10x the quality of your leadership team. With decades of experience in owning, operating, and scaling businesses, Thomas shares actionable insights on empowering leaders, fostering growth, and driving organizational success.

Thomas discusses real-world examples of leadership transformations, including helping teams improve focus, achieve 100% goal completion rates, and surpass three-year targets in just two years. He emphasizes the importance of clear expectations, intentional leadership development, and building a culture where everyone strives to make those around them better.

🎧 Listen now on Apple Podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), your favorite podcast platform, or stream directly at https://winwin.cast.rocks/.]]></description>
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      <pubDate>Tue, 07 Jan 2025 13:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Thomas-Hoover.mp3" length="52434745" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode of the Win-Win Podcast, Ben Wolf is joined by Thomas Hoover, a seasoned business leader and Fractional Integrator at Wolf’s Edge Integrators, to explore how to 10x the quality of your leadership team. With decades of experience in own ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode of the Win-Win Podcast, Ben Wolf is joined by Thomas Hoover, a seasoned business leader and Fractional Integrator at Wolf’s Edge Integrators, to explore how to 10x the quality of your leadership team. With decades of experience in owning, operating, and scaling businesses, Thomas shares actionable insights on empowering leaders, fostering growth, and driving organizational success.

Thomas discusses real-world examples of leadership transformations, including helping teams improve focus, achieve 100% goal completion rates, and surpass three-year targets in just two years. He emphasizes the importance of clear expectations, intentional leadership development, and building a culture where everyone strives to make those around them better.

🎧 Listen now on Apple Podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), your favorite podcast platform, or stream directly at https://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>0:36:22</itunes:duration>
      <itunes:length>52434745</itunes:length>
      <itunes:keywords></itunes:keywords>
      
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      <title><![CDATA[193 - From Chaos to Clarity: 10x Process Transformation - Kevin Hooiveld]]></title>
      <description><![CDATA[In this episode of the Win-Win Podcast, Ben Wolf welcomes back Walt Brown, a renowned EOS Implementer and author of the upcoming book Attract or Repel: Seven Keys to Magnetize Your Company and Build the Culture of Your Dreams. With over 1,400 sessions and 188 clients under his belt, Walt shares insights on building a workplace culture that fosters belonging and belief, ensuring team members are aligned with your company’s mission and values.

Walt explains his framework for identifying critical needs in organizations, the importance of role clarity, and how businesses can create environments where employees thrive or self-select out. Learn how the right tools, like Walt’s “Flower Power” exercise, can transform accountability and engagement while magnetizing your company for growth. Whether you're an EOS enthusiast or a business leader, this conversation offers actionable takeaways for cultivating a high-performing team and achieving cultural alignment.

🎧 Listen now on Apple Podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), your favorite podcast platform, or stream directly at https://winwin.cast.rocks/.]]></description>
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      <pubDate>Tue, 17 Dec 2024 13:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Kevin-Hooiveld.mp3" length="41499570" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode of the Win-Win Podcast, Ben Wolf welcomes back Walt Brown, a renowned EOS Implementer and author of the upcoming book Attract or Repel: Seven Keys to Magnetize Your Company and Build the Culture of Your Dreams. With over 1,400 session ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode of the Win-Win Podcast, Ben Wolf welcomes back Walt Brown, a renowned EOS Implementer and author of the upcoming book Attract or Repel: Seven Keys to Magnetize Your Company and Build the Culture of Your Dreams. With over 1,400 sessions and 188 clients under his belt, Walt shares insights on building a workplace culture that fosters belonging and belief, ensuring team members are aligned with your company’s mission and values.

Walt explains his framework for identifying critical needs in organizations, the importance of role clarity, and how businesses can create environments where employees thrive or self-select out. Learn how the right tools, like Walt’s “Flower Power” exercise, can transform accountability and engagement while magnetizing your company for growth. Whether you're an EOS enthusiast or a business leader, this conversation offers actionable takeaways for cultivating a high-performing team and achieving cultural alignment.

🎧 Listen now on Apple Podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), your favorite podcast platform, or stream directly at https://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>0:28:47</itunes:duration>
      <itunes:length>41499570</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
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    <item>
      <title><![CDATA[192 - How to Build a Magnetic Company Culture - Walt Brown]]></title>
      <description><![CDATA[In this episode of the Win-Win Podcast, Ben Wolf welcomes back Walt Brown, a renowned EOS Implementer and author of the upcoming book Attract or Repel: Seven Keys to Magnetize Your Company and Build the Culture of Your Dreams. With over 1,400 sessions and 188 clients under his belt, Walt shares insights on building a workplace culture that fosters belonging and belief, ensuring team members are aligned with your company’s mission and values.

Walt explains his framework for identifying critical needs in organizations, the importance of role clarity, and how businesses can create environments where employees thrive or self-select out. Learn how the right tools, like Walt’s “Flower Power” exercise, can transform accountability and engagement while magnetizing your company for growth. Whether you're an EOS enthusiast or a business leader, this conversation offers actionable takeaways for cultivating a high-performing team and achieving cultural alignment.

🎧 Listen now on Apple Podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), your favorite podcast platform, or stream directly at https://winwin.cast.rocks/.]]></description>
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      <pubDate>Tue, 26 Nov 2024 13:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Walt-Brown-2.mp3" length="43662622" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode of the Win-Win Podcast, Ben Wolf welcomes back Walt Brown, a renowned EOS Implementer and author of the upcoming book Attract or Repel: Seven Keys to Magnetize Your Company and Build the Culture of Your Dreams. With over 1,400 session ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode of the Win-Win Podcast, Ben Wolf welcomes back Walt Brown, a renowned EOS Implementer and author of the upcoming book Attract or Repel: Seven Keys to Magnetize Your Company and Build the Culture of Your Dreams. With over 1,400 sessions and 188 clients under his belt, Walt shares insights on building a workplace culture that fosters belonging and belief, ensuring team members are aligned with your company’s mission and values.

Walt explains his framework for identifying critical needs in organizations, the importance of role clarity, and how businesses can create environments where employees thrive or self-select out. Learn how the right tools, like Walt’s “Flower Power” exercise, can transform accountability and engagement while magnetizing your company for growth. Whether you're an EOS enthusiast or a business leader, this conversation offers actionable takeaways for cultivating a high-performing team and achieving cultural alignment.

🎧 Listen now on Apple Podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), your favorite podcast platform, or stream directly at https://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>0:30:17</itunes:duration>
      <itunes:length>43662622</itunes:length>
      <itunes:keywords></itunes:keywords>
      
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    </item>
    <item>
      <title><![CDATA[191 - From Vision to Execution: Qlarity Access’s Journey - Colson Steber and Joanne Giordano]]></title>
      <description><![CDATA[In this episode of the Win-Win Podcast, Colson Steber, Co-CEO of Qlarity Access, and Joanne Giordano, Fractional Integrator from Wolf’s Edge Integrators, share their journey of collaboration as Qlarity Access's Visionary and Fractional Integrator (#2 leader) to guide the business through its transition to the Scale stage.

Colson reflects on the evolution of his company—from facing recurring operational challenges to creating a leadership team that fully owns their functions. Joanne discusses the key strategies she implemented to develop internal leaders, transition Colson and his business partner Curtis out of day-to-day roles, and prepare the company for a 10x growth trajectory.

🎧 Listen now on Apple Podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), your favorite podcast platform, or stream directly at https://winwin.cast.rocks/.]]></description>
      <guid isPermaLink="false">1VBF60S5-D9M5CDI</guid>
      <pubDate>Tue, 12 Nov 2024 13:24:54 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Qlarity-Access.mp3" length="98874048" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode of the Win-Win Podcast, Colson Steber, Co-CEO of Qlarity Access, and Joanne Giordano, Fractional Integrator from Wolf’s Edge Integrators, share their journey of collaboration as Qlarity Access's Visionary and Fractional Integrator (#2 ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode of the Win-Win Podcast, Colson Steber, Co-CEO of Qlarity Access, and Joanne Giordano, Fractional Integrator from Wolf’s Edge Integrators, share their journey of collaboration as Qlarity Access's Visionary and Fractional Integrator (#2 leader) to guide the business through its transition to the Scale stage.

Colson reflects on the evolution of his company—from facing recurring operational challenges to creating a leadership team that fully owns their functions. Joanne discusses the key strategies she implemented to develop internal leaders, transition Colson and his business partner Curtis out of day-to-day roles, and prepare the company for a 10x growth trajectory.

🎧 Listen now on Apple Podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), your favorite podcast platform, or stream directly at https://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>1:08:38</itunes:duration>
      <itunes:length>98874048</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
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    <item>
      <title><![CDATA[190 - Managing Explosive Business Growth  - Elise Buie]]></title>
      <description><![CDATA[In this episode of the Win-Win Podcast, we welcome Elise Buie, founder and CEO of Elise Buie Family Law, to discuss how her firm navigated explosive growth and overcame significant challenges with the help of a fractional COO from Wolf's Edge Integrators.

Through her experience, Elise shares valuable insights on scaling a business, fostering leadership growth, and creating a balanced work environment for long-term success.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at https://winwin.cast.rocks/.]]></description>
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      <pubDate>Tue, 24 Sep 2024 13:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Elise-Buie.mp3" length="82090156" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode of the Win-Win Podcast, we welcome Elise Buie, founder and CEO of Elise Buie Family Law, to discuss how her firm navigated explosive growth and overcame significant challenges with the help of a fractional COO from Wolf's Edge Integra ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode of the Win-Win Podcast, we welcome Elise Buie, founder and CEO of Elise Buie Family Law, to discuss how her firm navigated explosive growth and overcame significant challenges with the help of a fractional COO from Wolf's Edge Integrators.

Through her experience, Elise shares valuable insights on scaling a business, fostering leadership growth, and creating a balanced work environment for long-term success.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at https://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>0:56:58</itunes:duration>
      <itunes:length>82090156</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[189 - When is the right time to onboard an integrator? - Conrad Saam ]]></title>
      <description><![CDATA[When is the right time to onboard an integrator? In this episode, Conrad Saam from Mockingbird Marketing joins us to share his journey from self-implementing EOS to bringing in an integrator from Wolf's Edge Integrators as his second in command.

Conrad delves into his decision to hire a fractional COO and how her leadership significantly improved the company’s performance by introducing accountability and structure. He also discusses overcoming the challenges of running an agency in a rapidly changing digital landscape.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at https://winwin.cast.rocks/.]]></description>
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      <pubDate>Tue, 10 Sep 2024 13:50:48 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Conrad-Saam.mp3" length="92660528" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[When is the right time to onboard an integrator? In this episode, Conrad Saam from Mockingbird Marketing joins us to share his journey from self-implementing EOS to bringing in an integrator from Wolf's Edge Integrators as his second in command.

Con ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[When is the right time to onboard an integrator? In this episode, Conrad Saam from Mockingbird Marketing joins us to share his journey from self-implementing EOS to bringing in an integrator from Wolf's Edge Integrators as his second in command.

Conrad delves into his decision to hire a fractional COO and how her leadership significantly improved the company’s performance by introducing accountability and structure. He also discusses overcoming the challenges of running an agency in a rapidly changing digital landscape.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at https://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>1:04:19</itunes:duration>
      <itunes:length>92660528</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[188 - Right-People Alignment: Pelletier MS Story - Gary Pelletier, Ralph Riccio, and Tom Hoover]]></title>
      <description><![CDATA[In this episode of the Win Win Podcast, we'll share the growth story of Pelletier MS, after months of working with Thomas Hoover from the Wolf's Edge Team. We'll discuss the challenges the company faced before bringing in an integrator.

This episode highlights the significant changes and improvements after the visionary Gaty Pelletier,  began working with Ralph Riccio (EOSi) and Tom Hoover (WEI FI).

Visionaries with second thoughts on whether to get an integrator will find this episode very helpful.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at https://winwin.cast.rocks/.]]></description>
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      <pubDate>Tue, 27 Aug 2024 13:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Pelletier-MS.mp3" length="109951640" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode of the Win Win Podcast, we'll share the growth story of Pelletier MS, after months of working with Thomas Hoover from the Wolf's Edge Team. We'll discuss the challenges the company faced before bringing in an integrator.

This episode ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode of the Win Win Podcast, we'll share the growth story of Pelletier MS, after months of working with Thomas Hoover from the Wolf's Edge Team. We'll discuss the challenges the company faced before bringing in an integrator.

This episode highlights the significant changes and improvements after the visionary Gaty Pelletier,  began working with Ralph Riccio (EOSi) and Tom Hoover (WEI FI).

Visionaries with second thoughts on whether to get an integrator will find this episode very helpful.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at https://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>1:16:19</itunes:duration>
      <itunes:length>109951640</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[187 - What Is a Great Integrator? - Jim Coyle]]></title>
      <description><![CDATA[What does a great integrator look like? In this episode of the Win Win Podcast, EOS Implementer Jim Coyle shares his insights on what makes a great integrator and their critical role in a company's success.

Drawing from his journey of owning and running 12 businesses, Jim shares valuable insights on overcoming common leadership challenges and achieving sustainable growth. Whether you're a business owner, leader, or aspiring entrepreneur, this episode offers useful advice for taking your business to the next level.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at https://winwin.cast.rocks/.]]></description>
      <guid isPermaLink="false">DH7YMRSP-ITQPVI</guid>
      <pubDate>Tue, 13 Aug 2024 13:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jim-Coyle.mp3" length="58454534" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[What does a great integrator look like? In this episode of the Win Win Podcast, EOS Implementer Jim Coyle shares his insights on what makes a great integrator and their critical role in a company's success.

Drawing from his journey of owning and run ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[What does a great integrator look like? In this episode of the Win Win Podcast, EOS Implementer Jim Coyle shares his insights on what makes a great integrator and their critical role in a company's success.

Drawing from his journey of owning and running 12 businesses, Jim shares valuable insights on overcoming common leadership challenges and achieving sustainable growth. Whether you're a business owner, leader, or aspiring entrepreneur, this episode offers useful advice for taking your business to the next level.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at https://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>0:40:34</itunes:duration>
      <itunes:length>58454534</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
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      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[Special Edition of the Win/Win Podcast with my Fractional Executive Integrator - Joanne G]]></title>
      <description><![CDATA[The big day is here! Check out our special episode of the Win Win Podcast where we dive into Project MOAA, our new assessment that's going to change the way Implemeters, Visionaries and the EOS community perceives the role of the integrator.

Small business owners deserve tools to make better decisions on their most important hire. This tool is the HOW to find the WHO.]]></description>
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      <pubDate>Thu, 01 Aug 2024 13:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/SPECIAL-EPISODE-MOAA.mp3" length="65472616" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[The big day is here! Check out our special episode of the Win Win Podcast where we dive into Project MOAA, our new assessment that's going to change the way Implemeters, Visionaries and the EOS community perceives the role of the integrator.

Small b ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[The big day is here! Check out our special episode of the Win Win Podcast where we dive into Project MOAA, our new assessment that's going to change the way Implemeters, Visionaries and the EOS community perceives the role of the integrator.

Small business owners deserve tools to make better decisions on their most important hire. This tool is the HOW to find the WHO.]]></itunes:summary>
      <itunes:duration>0:45:26</itunes:duration>
      <itunes:length>65472616</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[186 - Why Process Alignment is Crucial for your Business - Lisa Gonzalez]]></title>
      <description><![CDATA[Processes are the backbone of any successful business. Are you investing enough time in keeping your processes updated? 

Join us for this episode of the Win-Win Podcast with Lisa Gonzalez, certified EOS Implementer and co-author of the book Process! - where we dive into the importance of processes in building invincible strategies for our business growth. 

Lisa also reveals the critical role of Integrators in ensuring these processes are documented, followed, and applied seamlessly across leadership teams. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at https://winwin.cast.rocks/. ]]></description>
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      <pubDate>Tue, 09 Jul 2024 13:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Lisa-Gonzalez.mp3" length="50640706" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Processes are the backbone of any successful business. Are you investing enough time in keeping your processes updated? 

Join us for this episode of the Win-Win Podcast with Lisa Gonzalez, certified EOS Implementer and co-author of the book Process! ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Processes are the backbone of any successful business. Are you investing enough time in keeping your processes updated? 

Join us for this episode of the Win-Win Podcast with Lisa Gonzalez, certified EOS Implementer and co-author of the book Process! - where we dive into the importance of processes in building invincible strategies for our business growth. 

Lisa also reveals the critical role of Integrators in ensuring these processes are documented, followed, and applied seamlessly across leadership teams. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:35:08</itunes:duration>
      <itunes:length>50640706</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[185 - The Power of Visionary, Integrator, and right-people Alignment - Nathan Shea and Bill Stratton]]></title>
      <description><![CDATA[Welcome to the new season of the Win-Win Podcast!

At Wolf's Edge Integrators, we love sharing our success stories. In this episode, Nathan Shea, CEO of SecureStrux, Bill Stratton, EOS Implementer, and our host and founder, Ben Wolf, discuss the challenges and triumphs that led to improved operations and sustainable growth at SecureStrux.

Nate shares his insights into the hurdles his business faced, such as the struggle to find and align with an effective integrator and the challenge of completing only 15% of SecureStrux's annual goals. Bill offers his valuable perspective on providing structure to the SecureStrux team and on hiring a Fractional Integrator (our founder, Ben) to streamline operations, ensuring accountability and the right people in the right seats.

Tune in to this episode to learn how the alignment between Visionary, Fractional Integrator, and EOS Implementer transformed SecureStrux's business operations. Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at https://winwin.cast.rocks/.]]></description>
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      <pubDate>Tue, 25 Jun 2024 13:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Nathan-Shea-Bill-Stratton.mp3" length="84623185" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Welcome to the new season of the Win-Win Podcast!

At Wolf's Edge Integrators, we love sharing our success stories. In this episode, Nathan Shea, CEO of SecureStrux, Bill Stratton, EOS Implementer, and our host and founder, Ben Wolf, discuss the chal ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Welcome to the new season of the Win-Win Podcast!

At Wolf's Edge Integrators, we love sharing our success stories. In this episode, Nathan Shea, CEO of SecureStrux, Bill Stratton, EOS Implementer, and our host and founder, Ben Wolf, discuss the challenges and triumphs that led to improved operations and sustainable growth at SecureStrux.

Nate shares his insights into the hurdles his business faced, such as the struggle to find and align with an effective integrator and the challenge of completing only 15% of SecureStrux's annual goals. Bill offers his valuable perspective on providing structure to the SecureStrux team and on hiring a Fractional Integrator (our founder, Ben) to streamline operations, ensuring accountability and the right people in the right seats.

Tune in to this episode to learn how the alignment between Visionary, Fractional Integrator, and EOS Implementer transformed SecureStrux's business operations. Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at https://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>0:58:44</itunes:duration>
      <itunes:length>84623185</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[184 - Avoid Trust-Breaker Behaviors - Kim Baker]]></title>
      <description><![CDATA[Struggling with trust issues in your team? Kim Baker, an expert in team dynamics, shares how to rebuild trust in your organization.

In this episode, Kim explains how unclear roles and poor communication can break trust, and how to fix it. She talks about her process, which includes conducting trust assessments and identifying behaviors that build or break trust.

Our guest shares a real-life example of an engineering team plagued by trust issues due to ambiguous roles and lack of clear expectations. Kim’s structured approach, which involves clarifying roles and improving communication, helped the team move from mistrust to effective collaboration.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.
]]></description>
      <guid isPermaLink="false">L5NK5IS6-L92J4I</guid>
      <pubDate>Sun, 02 Jun 2024 13:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Kim-Baker.mp3" length="55056098" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Struggling with trust issues in your team? Kim Baker, an expert in team dynamics, shares how to rebuild trust in your organization.

In this episode, Kim explains how unclear roles and poor communication can break trust, and how to fix it. She talks  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Struggling with trust issues in your team? Kim Baker, an expert in team dynamics, shares how to rebuild trust in your organization.

In this episode, Kim explains how unclear roles and poor communication can break trust, and how to fix it. She talks about her process, which includes conducting trust assessments and identifying behaviors that build or break trust.

Our guest shares a real-life example of an engineering team plagued by trust issues due to ambiguous roles and lack of clear expectations. Kim’s structured approach, which involves clarifying roles and improving communication, helped the team move from mistrust to effective collaboration.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.
]]></itunes:summary>
      <itunes:duration>0:38:12</itunes:duration>
      <itunes:length>55056098</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[183 - Help Your Team Find Purpose In The Workplace - Brandon West ]]></title>
      <description><![CDATA[How can you help your team to find purpose in the workplace? Join us on this episode of the Win Win Podcast as we explore the crucial role of purpose in business with Brandon West, founder and Chief Purpose Officer at Phos Creative.

Discover how aligning your team's work with a deeper mission can transform everyday tasks into impactful contributions. 

Brandon shares invaluable insights from his journey at Phos Creative, illustrating how purpose can drive business success and personal fulfillment, to cultivate a culture of purpose that resonates through every level of your organization.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">BET4GC0I-IYHKT9</guid>
      <pubDate>Tue, 28 May 2024 13:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Brandon-West.mp3" length="42926874" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[How can you help your team to find purpose in the workplace? Join us on this episode of the Win Win Podcast as we explore the crucial role of purpose in business with Brandon West, founder and Chief Purpose Officer at Phos Creative.

Discover how ali ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[How can you help your team to find purpose in the workplace? Join us on this episode of the Win Win Podcast as we explore the crucial role of purpose in business with Brandon West, founder and Chief Purpose Officer at Phos Creative.

Discover how aligning your team's work with a deeper mission can transform everyday tasks into impactful contributions. 

Brandon shares invaluable insights from his journey at Phos Creative, illustrating how purpose can drive business success and personal fulfillment, to cultivate a culture of purpose that resonates through every level of your organization.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:29:47</itunes:duration>
      <itunes:length>42926874</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[182 - Being open and honest. Is it worth it? - Ben Kogard]]></title>
      <description><![CDATA[Is being open and honest with others worth it? Embracing these values can build meaningful connections and drive personal and professional growth.

Ken Bogard, an Expert EOS Implementer®, founder of Know Honesty, and co-founder of The Visionary Forum, sheds light on the effects of “West Michigan nice,” a culture that can stifle genuine dialogue. 

This episode is packed with valuable lessons on building genuine connections and achieving meaningful communication, whether you’re leading a team or nurturing personal relationships. Ken brings his extensive experience working with over 300 leaders across 60 companies, focusing on fostering openness and honesty for better leadership.

Discover the insights from Ken’s upcoming book, ‘Know Honesty’, and learn how you can take the honesty assessment  (knowhonesty.com) to measure your levels of openness in various aspects of your professional and personal life.

Listen to the show on Apple Podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), or wherever you normally get your podcasts. You can also listen on the web at winwin.cast.rocks.]]></description>
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      <pubDate>Tue, 14 May 2024 13:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Ken-Bogard.mp3" length="55101961" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Is being open and honest with others worth it? Embracing these values can build meaningful connections and drive personal and professional growth.

Ken Bogard, an Expert EOS Implementer®, founder of Know Honesty, and co-founder of The Visionary Forum ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Is being open and honest with others worth it? Embracing these values can build meaningful connections and drive personal and professional growth.

Ken Bogard, an Expert EOS Implementer®, founder of Know Honesty, and co-founder of The Visionary Forum, sheds light on the effects of “West Michigan nice,” a culture that can stifle genuine dialogue. 

This episode is packed with valuable lessons on building genuine connections and achieving meaningful communication, whether you’re leading a team or nurturing personal relationships. Ken brings his extensive experience working with over 300 leaders across 60 companies, focusing on fostering openness and honesty for better leadership.

Discover the insights from Ken’s upcoming book, ‘Know Honesty’, and learn how you can take the honesty assessment  (knowhonesty.com) to measure your levels of openness in various aspects of your professional and personal life.

Listen to the show on Apple Podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), or wherever you normally get your podcasts. You can also listen on the web at winwin.cast.rocks.]]></itunes:summary>
      <itunes:duration>0:38:14</itunes:duration>
      <itunes:length>55101961</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[181 - Profit as a Habit, Not a Result - Chris White & Jason Petro]]></title>
      <description><![CDATA[So many business owners got tired of never having any profit left after day-to-day business and then had their minds blown by Mike Michalowicz's book, Profit First. 

The problem is that just from reading the book, many people can't successfully implement the framework and take advantage of all of its "take your profit first" promises. 

This episode features two guests who talk about the solution they came up with for that problem. The first is Jason Petro, a 3X entrepreneur, certified Profit First coach, and co-founder of ProfitPro.app.

Our other guest is also a co-founder of ProfitPro.app, Chris White, a 7x entrepreneur, co-founded Ninety.io, former Expert EOS Implementer, and co-founder of the System and Soul BOS coaching system.

Chris and Jason share how the software system they created, ProfitPro.app, solves that and how business owners can maximally utilize the Profit First Model.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.]]></description>
      <guid isPermaLink="false">CC8HM9JT-GD5CDI</guid>
      <pubDate>Tue, 30 Apr 2024 13:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Chris-White-Jason-Petro.mp3" length="46421285" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[So many business owners got tired of never having any profit left after day-to-day business and then had their minds blown by Mike Michalowicz's book, Profit First. 

The problem is that just from reading the book, many people can't successfully impl ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[So many business owners got tired of never having any profit left after day-to-day business and then had their minds blown by Mike Michalowicz's book, Profit First. 

The problem is that just from reading the book, many people can't successfully implement the framework and take advantage of all of its "take your profit first" promises. 

This episode features two guests who talk about the solution they came up with for that problem. The first is Jason Petro, a 3X entrepreneur, certified Profit First coach, and co-founder of ProfitPro.app.

Our other guest is also a co-founder of ProfitPro.app, Chris White, a 7x entrepreneur, co-founded Ninety.io, former Expert EOS Implementer, and co-founder of the System and Soul BOS coaching system.

Chris and Jason share how the software system they created, ProfitPro.app, solves that and how business owners can maximally utilize the Profit First Model.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>0:32:12</itunes:duration>
      <itunes:length>46421285</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[180 - Interrogate Your Business - Daniel Hammond]]></title>
      <description><![CDATA[How can you interrogate your own business to fulfill its potential? Veteran military intelligence and interrogation instructor Daniel Hammond teaches how to ask the hard questions so you can take immediate action to optimize your business.

Daniel is the Founder and President of Business Interrogation LLC (www.BusinessInterrogation.com). He leverages 30 years of military intelligence experience, including as an interrogator and interrogation instructor and his 20 years of business experience. Daniel is also the author of Customer-Driven Leadership: How to Win with Entrepreneurial Servant Leadership, Responsiveness to Client Data, and Constant Creativity (https://www.amazon.com/Customer-Driven-Leadership-Entrepreneurial-Responsiveness-Creativity/dp/B0CB1QW1NN).

Using stories and examples, Daniel shares the main principles he learned in the military of interrogation, shares how he realized their applicability in business once he entered the entrepreneurial world, and teaches us how to apply those principles to our own businesses. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">442F8YJF-QDJ9K9</guid>
      <pubDate>Tue, 16 Apr 2024 13:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Daniel-Hammond.mp3" length="40043963" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[How can you interrogate your own business to fulfill its potential? Veteran military intelligence and interrogation instructor Daniel Hammond teaches how to ask the hard questions so you can take immediate action to optimize your business.

Daniel is ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[How can you interrogate your own business to fulfill its potential? Veteran military intelligence and interrogation instructor Daniel Hammond teaches how to ask the hard questions so you can take immediate action to optimize your business.

Daniel is the Founder and President of Business Interrogation LLC (www.BusinessInterrogation.com). He leverages 30 years of military intelligence experience, including as an interrogator and interrogation instructor and his 20 years of business experience. Daniel is also the author of Customer-Driven Leadership: How to Win with Entrepreneurial Servant Leadership, Responsiveness to Client Data, and Constant Creativity (https://www.amazon.com/Customer-Driven-Leadership-Entrepreneurial-Responsiveness-Creativity/dp/B0CB1QW1NN).

Using stories and examples, Daniel shares the main principles he learned in the military of interrogation, shares how he realized their applicability in business once he entered the entrepreneurial world, and teaches us how to apply those principles to our own businesses. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:27:47</itunes:duration>
      <itunes:length>40043963</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[179 - Founder/COO Relationship Insight You've Never Heard - Rachel Lebowitz]]></title>
      <description><![CDATA[How similar are codependents and Visionaries/CEOs with their COO/Integrator?

Our guest, Rachel Lebowitz (https://www.rachel-lebowitz.com/empoweredcoo), is a Professional EOS Implementer and is the author of the forthcoming book Empowered COO: A Guide to Restoring Confidence in the Second in Command / Integrator Role. 

Rachel shares a unique insight that she came to after studying addiction, codependency, being part of a fast-growing entrepreneurial business married to its founder, and learning from scores of sessions with leadership teams as a Professional EOS Implementer. 

She shares where those dynamics come from and what strategies COOs/Integrators can use to become less enmeshed, more effective, happier, more successful, and less burned out.

COOs/Integrators can also take this assessment Rachel developed to determine how empowered and healthy of a 2IC they are: https://www.rachel-lebowitz.com/assessment.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></description>
      <guid isPermaLink="false">1UF6YY35-ZYJBGLD</guid>
      <pubDate>Tue, 09 Apr 2024 13:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Rachel-Lebowitz.mp3" length="54194161" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[How similar are codependents and Visionaries/CEOs with their COO/Integrator?

Our guest, Rachel Lebowitz (https://www.rachel-lebowitz.com/empoweredcoo), is a Professional EOS Implementer and is the author of the forthcoming book Empowered COO: A Guid ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[How similar are codependents and Visionaries/CEOs with their COO/Integrator?

Our guest, Rachel Lebowitz (https://www.rachel-lebowitz.com/empoweredcoo), is a Professional EOS Implementer and is the author of the forthcoming book Empowered COO: A Guide to Restoring Confidence in the Second in Command / Integrator Role. 

Rachel shares a unique insight that she came to after studying addiction, codependency, being part of a fast-growing entrepreneurial business married to its founder, and learning from scores of sessions with leadership teams as a Professional EOS Implementer. 

She shares where those dynamics come from and what strategies COOs/Integrators can use to become less enmeshed, more effective, happier, more successful, and less burned out.

COOs/Integrators can also take this assessment Rachel developed to determine how empowered and healthy of a 2IC they are: https://www.rachel-lebowitz.com/assessment.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></itunes:summary>
      <itunes:duration>0:37:36</itunes:duration>
      <itunes:length>54194161</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[178 - Original Research on Fractional Leadership - Sifiso Pule]]></title>
      <description><![CDATA[This is the newest research paper written on business owners' use of fractional executive leadership. 

Sifiso Pule, Head Of Strategy at Omnicom in Johannesburg, South Africa, recently conducted research and authored his MBA thesis on interim and fractional leadership for the Henley Business School at the University of Reading in England.

Sifiso shares what his research showed drives businesses to use fractional executive leaders, the most current data on the prevalence of businesses using fractional leaders, who it does or does not work for, and what he found most surprising in his research. 

I also asked Sifiso what triggered his interest in the topic such that he researched it so in-depth, about his personal background, and his future plans.

Check out the full research paper, Examining the Effectiveness of the Interim- or Fractional-Leadership Model as a Strategy to Transform a Company’s Performance: A Deductive, Cross-Sectional Study, here: https://drive.google.com/file/d/1k7mBKYjP99d0J69s4ozlt2fSj-F5Tlpd/view?usp=sharing

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></description>
      <guid isPermaLink="false">LG4GQMQB-PO80K9</guid>
      <pubDate>Tue, 02 Apr 2024 13:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Sifiso-Pule.mp3" length="40279901" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[This is the newest research paper written on business owners' use of fractional executive leadership. 

Sifiso Pule, Head Of Strategy at Omnicom in Johannesburg, South Africa, recently conducted research and authored his MBA thesis on interim and fra ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[This is the newest research paper written on business owners' use of fractional executive leadership. 

Sifiso Pule, Head Of Strategy at Omnicom in Johannesburg, South Africa, recently conducted research and authored his MBA thesis on interim and fractional leadership for the Henley Business School at the University of Reading in England.

Sifiso shares what his research showed drives businesses to use fractional executive leaders, the most current data on the prevalence of businesses using fractional leaders, who it does or does not work for, and what he found most surprising in his research. 

I also asked Sifiso what triggered his interest in the topic such that he researched it so in-depth, about his personal background, and his future plans.

Check out the full research paper, Examining the Effectiveness of the Interim- or Fractional-Leadership Model as a Strategy to Transform a Company’s Performance: A Deductive, Cross-Sectional Study, here: https://drive.google.com/file/d/1k7mBKYjP99d0J69s4ozlt2fSj-F5Tlpd/view?usp=sharing

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></itunes:summary>
      <itunes:duration>0:27:57</itunes:duration>
      <itunes:length>40279901</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[177 - Money & Meaning Aren’t Mutually Exclusive - Spencer Sheinin]]></title>
      <description><![CDATA[Why does it so often feel like making money and making meaning are mutually exclusive principles?

Spencer Sheinin, a returning guest on the podcast, shares stories on the topic and his answer to the question. 

Spencer is the founder and CEO of Shift Financial Insights, an outsourced bookkeeping, accounting and financial insights company (www.ShiftFinancial.Co) and is the author of EntrepreNumbers: The Surprisingly Simple Path to Financial Clarity (https://www.amazon.com/Entreprenumbers-Surprisingly-Simple-Financial-Clarity/dp/1544504187/).

He shares what he's found works to keep his search for meaning in alignment with how he and his business make money, as well as how he helps his company's clients create alignment between money and meaning in their own lives as well.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></description>
      <guid isPermaLink="false">IKLWZSKZ-2XOGVI</guid>
      <pubDate>Tue, 26 Mar 2024 13:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Spencer-Sheinin.mp3" length="52681945" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Why does it so often feel like making money and making meaning are mutually exclusive principles?

Spencer Sheinin, a returning guest on the podcast, shares stories on the topic and his answer to the question. 

Spencer is the founder and CEO of Shif ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Why does it so often feel like making money and making meaning are mutually exclusive principles?

Spencer Sheinin, a returning guest on the podcast, shares stories on the topic and his answer to the question. 

Spencer is the founder and CEO of Shift Financial Insights, an outsourced bookkeeping, accounting and financial insights company (www.ShiftFinancial.Co) and is the author of EntrepreNumbers: The Surprisingly Simple Path to Financial Clarity (https://www.amazon.com/Entreprenumbers-Surprisingly-Simple-Financial-Clarity/dp/1544504187/).

He shares what he's found works to keep his search for meaning in alignment with how he and his business make money, as well as how he helps his company's clients create alignment between money and meaning in their own lives as well.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></itunes:summary>
      <itunes:duration>0:36:33</itunes:duration>
      <itunes:length>52681945</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[176 - ROI of a Communication Coach - Cobey Mandarino]]></title>
      <description><![CDATA[Why do some business owners or leaders retain a communication coach? What's the Return on Investment (ROI)?

Cobey Mandarino (www.CobeyMandarino.com), our guest in this episode is an Executive Coach and Public Speaking Coach. He is also the author of: Fearless Captivating Unstoppable: Your Guide to Better Communication and Public Speaking (https://www.amazon.com/Fearless-Captivating-Unstoppable-Communication-Speaking-ebook/dp/B0BDP5JB4T/).

Cobey shares what people who haven't invested in EQ or communication training are going through and what it's costing them. He takes Ben Wolf, our host, through his coaching process and shows with stories and teachings what the ROI is for those who invest in getting better at communicating.

He also shares some stories and examples of other people who've invested in authenticity, vocal image, and communication coaching, what it was like before, and what it meant for them afterward.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">2C7IX92Y-TXEI2J4</guid>
      <pubDate>Tue, 19 Mar 2024 13:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Cobey-Mandarino.mp3" length="45091597" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Why do some business owners or leaders retain a communication coach? What's the Return on Investment (ROI)?

Cobey Mandarino (www.CobeyMandarino.com), our guest in this episode is an Executive Coach and Public Speaking Coach. He is also the author of ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Why do some business owners or leaders retain a communication coach? What's the Return on Investment (ROI)?

Cobey Mandarino (www.CobeyMandarino.com), our guest in this episode is an Executive Coach and Public Speaking Coach. He is also the author of: Fearless Captivating Unstoppable: Your Guide to Better Communication and Public Speaking (https://www.amazon.com/Fearless-Captivating-Unstoppable-Communication-Speaking-ebook/dp/B0BDP5JB4T/).

Cobey shares what people who haven't invested in EQ or communication training are going through and what it's costing them. He takes Ben Wolf, our host, through his coaching process and shows with stories and teachings what the ROI is for those who invest in getting better at communicating.

He also shares some stories and examples of other people who've invested in authenticity, vocal image, and communication coaching, what it was like before, and what it meant for them afterward.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:31:17</itunes:duration>
      <itunes:length>45091597</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[175 - Revenue Opportunities Hiding in Your CRM - Michelle Page]]></title>
      <description><![CDATA[Most business owners and sales leaders are making a major mistake in how they use (or fail to use) their CRM. Learn how to find the revenue opportunities hiding in your CRM.

Michelle Page, our guest today, is the Revenue Growth & Business Development Leader for her company, Sales Chasers (www.SalesChasers.com)

Michelle shares a systematic approach to going beyond just running after new leads and new sales by mining and updating your CRM.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">HQOID0M5-MEIPB9</guid>
      <pubDate>Tue, 12 Mar 2024 13:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Michelle-Page.mp3" length="37083645" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Most business owners and sales leaders are making a major mistake in how they use (or fail to use) their CRM. Learn how to find the revenue opportunities hiding in your CRM.

Michelle Page, our guest today, is the Revenue Growth & Business Developmen ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Most business owners and sales leaders are making a major mistake in how they use (or fail to use) their CRM. Learn how to find the revenue opportunities hiding in your CRM.

Michelle Page, our guest today, is the Revenue Growth & Business Development Leader for her company, Sales Chasers (www.SalesChasers.com)

Michelle shares a systematic approach to going beyond just running after new leads and new sales by mining and updating your CRM.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:25:44</itunes:duration>
      <itunes:length>37083645</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[174 - Unexpected: Budgeting Process -> Strategic Alignment - Yvonne Barber]]></title>
      <description><![CDATA[The budgeting process is about the most underutilized (and unexpected) tool to reach strategic alignment. 

When people think of a budgeting and planning process, they don’t usually think about it being a major tool to getting strategic alignment!

Yvonne Barber, our guest in this episode, is a Fractional CFO through Blue Abacus Solutions (www.BlueAbacusSolutions.com), she has decades of experience in financial leadership, and she's the President of the Institute of Management Accountants (IMA) Atlanta Chapter and Chair of the IMA Global Small Business Committee

Learn from Yvonne what a good and healthy budgeting and planning process looks like and why it's the hidden way most people don't realize can solve half of their strategic questions and issues.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">36TVXECY-JJYPSYV</guid>
      <pubDate>Tue, 05 Mar 2024 13:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/YVONNE-BARBER.mp3" length="31068657" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[The budgeting process is about the most underutilized (and unexpected) tool to reach strategic alignment. 

When people think of a budgeting and planning process, they don’t usually think about it being a major tool to getting strategic alignment!

Y ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[The budgeting process is about the most underutilized (and unexpected) tool to reach strategic alignment. 

When people think of a budgeting and planning process, they don’t usually think about it being a major tool to getting strategic alignment!

Yvonne Barber, our guest in this episode, is a Fractional CFO through Blue Abacus Solutions (www.BlueAbacusSolutions.com), she has decades of experience in financial leadership, and she's the President of the Institute of Management Accountants (IMA) Atlanta Chapter and Chair of the IMA Global Small Business Committee

Learn from Yvonne what a good and healthy budgeting and planning process looks like and why it's the hidden way most people don't realize can solve half of their strategic questions and issues.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:21:33</itunes:duration>
      <itunes:length>31068657</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[173 - Prepare to Sell in 3-5 Years - Damon Pistulka]]></title>
      <description><![CDATA[When is the right time to start preparing for sale if you want to sell in the next 3-5 years? 

If you want a good valuation and to be able to sell for what you think your company is worth, what do you need to do to make sure you succeed?

Damon Pistulka, our guest in this episode, is the founder of Exit Your Way (www.ExitYourWay.com), a consultancy that helps business owners prepare for and sell their business. 

Learn the elements of preparing for an exit and where to go or look for each step. He also shares the mistakes most people make because they make assumptions about what their company is worth when in reality, they don't know what actual buyers and their advisors are looking at or for.

Get all the details Damon shares by listening to the whole episode on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">3V8Y4T5P-Q8JV2T9</guid>
      <pubDate>Tue, 27 Feb 2024 13:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Damon-Pistulka.mp3" length="45131303" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[When is the right time to start preparing for sale if you want to sell in the next 3-5 years? 

If you want a good valuation and to be able to sell for what you think your company is worth, what do you need to do to make sure you succeed?

Damon Pist ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[When is the right time to start preparing for sale if you want to sell in the next 3-5 years? 

If you want a good valuation and to be able to sell for what you think your company is worth, what do you need to do to make sure you succeed?

Damon Pistulka, our guest in this episode, is the founder of Exit Your Way (www.ExitYourWay.com), a consultancy that helps business owners prepare for and sell their business. 

Learn the elements of preparing for an exit and where to go or look for each step. He also shares the mistakes most people make because they make assumptions about what their company is worth when in reality, they don't know what actual buyers and their advisors are looking at or for.

Get all the details Damon shares by listening to the whole episode on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:31:19</itunes:duration>
      <itunes:length>45131303</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[172 - One CEO's Journey Toward Getting Out of the Day-to-Day - Nate Shea]]></title>
      <description><![CDATA[Here's one CEO's journey toward getting out of the day-to-day of his business. For business owners who are currently pulling all the levers and in all the details of their company, making everything happen, getting the team and business to a point when it can be self-managing seems out of reach.

Our guest today, Nate Shea, is the founder and CEO of SecureStrux (www.SecureStrux.com), a cybersecurity firm that helps Federal government agencies and their contractors, as well as private businesses. Our founder, Ben Wolf, previously served as their Fractional Integrator / COO.

Nate recently went on a vacation he'd planned well in advance at a time when his firm went through a huge all-hands-on-deck assessment for a new certification and big industry conference. And he was hardly involved at all. The leaders in the business truly owned what had to be done so he wasn't needed.

He also shares the ups, downs, and setbacks along the way toward making his business self-managing, even though it was sometimes two steps forward, then three steps back, before making four steps forward. It's a constant journey you'll relate to and learn from.

Learn what he did to get to that point in this interview on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">FZ6QENG5-3JTT9</guid>
      <pubDate>Tue, 20 Feb 2024 14:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Nate-Shea.mp3" length="48109969" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Here's one CEO's journey toward getting out of the day-to-day of his business. For business owners who are currently pulling all the levers and in all the details of their company, making everything happen, getting the team and business to a point wh ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Here's one CEO's journey toward getting out of the day-to-day of his business. For business owners who are currently pulling all the levers and in all the details of their company, making everything happen, getting the team and business to a point when it can be self-managing seems out of reach.

Our guest today, Nate Shea, is the founder and CEO of SecureStrux (www.SecureStrux.com), a cybersecurity firm that helps Federal government agencies and their contractors, as well as private businesses. Our founder, Ben Wolf, previously served as their Fractional Integrator / COO.

Nate recently went on a vacation he'd planned well in advance at a time when his firm went through a huge all-hands-on-deck assessment for a new certification and big industry conference. And he was hardly involved at all. The leaders in the business truly owned what had to be done so he wasn't needed.

He also shares the ups, downs, and setbacks along the way toward making his business self-managing, even though it was sometimes two steps forward, then three steps back, before making four steps forward. It's a constant journey you'll relate to and learn from.

Learn what he did to get to that point in this interview on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:33:23</itunes:duration>
      <itunes:length>48109969</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[171 - Aligning Faith with Professional Success - Tim Winders]]></title>
      <description><![CDATA[How do you as a business owner define success? How is (or isn't) that definition of success tied to your faith or purpose in life? 

Tim Winders, our guest in this episode, is a faith-driven executive coach (www.TimWinders.com), author, and host of the SeekGoCreate podcast and is the author of the novel Coach: A Story of Success Redefined (https://www.amazon.com/Coach-Success-Redefined-Tim-Winders/dp/B09Y4Y6QLP/). 

Tim shares about his past successes, how that success crashed and how he learned to redefine what success meant to him and his family. This redefinition and his experiences inform how he works with clients as an executive coach.

Learn how you can align your own purpose or faith with how you define success in your own life. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">IGMJRC2Y-I60F6R</guid>
      <pubDate>Tue, 13 Feb 2024 14:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/TIM-WINDERS.mp3" length="44541833" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[How do you as a business owner define success? How is (or isn't) that definition of success tied to your faith or purpose in life? 

Tim Winders, our guest in this episode, is a faith-driven executive coach (www.TimWinders.com), author, and host of t ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[How do you as a business owner define success? How is (or isn't) that definition of success tied to your faith or purpose in life? 

Tim Winders, our guest in this episode, is a faith-driven executive coach (www.TimWinders.com), author, and host of the SeekGoCreate podcast and is the author of the novel Coach: A Story of Success Redefined (https://www.amazon.com/Coach-Success-Redefined-Tim-Winders/dp/B09Y4Y6QLP/). 

Tim shares about his past successes, how that success crashed and how he learned to redefine what success meant to him and his family. This redefinition and his experiences inform how he works with clients as an executive coach.

Learn how you can align your own purpose or faith with how you define success in your own life. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:30:54</itunes:duration>
      <itunes:length>44541833</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[170 - How to be Heard (without Screaming!) - Brenda Viola]]></title>
      <description><![CDATA[You know your mission and values in your head but you can't seem to imbibe those cultural values to your people. Maybe there's some major change you need your people's buy-in on. In this episode, learn how to be heard (without screaming).

Our guest, Brenda Viola, is a presentation and communication coach and speaker (www.BrendaViola.com) who has over 20 years collective background in marketing and communications leadership, as a news anchor / reporter, and as a municipal Information Officer. She's also the author of The Public Servants’ Survival Guide: 10 Keys to Reclaim Your Joy in Work and Life While Doing What You Love (https://www.amazon.com/Public-Servants-Survival-Guide-Reclaim/dp/B0C95HDXMF).

In this short interview, you'll hear stories of other business owners who've made their communication more effective, personally learn how to communicate more effectively, learn several cool techniques to be heard, and how to handle people's challenges and questions with grace and without taking it personally. 
 
Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">8973MZ6X-AHY3NMI</guid>
      <pubDate>Tue, 06 Feb 2024 14:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Brenda-Viola.mp3" length="42869311" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[You know your mission and values in your head but you can't seem to imbibe those cultural values to your people. Maybe there's some major change you need your people's buy-in on. In this episode, learn how to be heard (without screaming).

Our guest, ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[You know your mission and values in your head but you can't seem to imbibe those cultural values to your people. Maybe there's some major change you need your people's buy-in on. In this episode, learn how to be heard (without screaming).

Our guest, Brenda Viola, is a presentation and communication coach and speaker (www.BrendaViola.com) who has over 20 years collective background in marketing and communications leadership, as a news anchor / reporter, and as a municipal Information Officer. She's also the author of The Public Servants’ Survival Guide: 10 Keys to Reclaim Your Joy in Work and Life While Doing What You Love (https://www.amazon.com/Public-Servants-Survival-Guide-Reclaim/dp/B0C95HDXMF).

In this short interview, you'll hear stories of other business owners who've made their communication more effective, personally learn how to communicate more effectively, learn several cool techniques to be heard, and how to handle people's challenges and questions with grace and without taking it personally. 
 
Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:29:45</itunes:duration>
      <itunes:length>42869311</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[169 - Startup Talent & Equity Without the Risk - Jay Kingley]]></title>
      <description><![CDATA[Startups have a challenge getting experienced executives since they’re short on money and short time to become profitable because of investor expectations.

Experienced executives nearing retirement but not ready for it yet want to make a difference but few can pay what they’re worth.

Jay Kingley joins us in this episode to share a novel and extremely interesting solution to these two challenges. Both startup founders needing high-caliber talent they can't afford and Fractional Leaders who love building companies will find this conversation extremely enlightening.

Jay is the founder of CEO of Maven (www.ReferabilityMaven.com), which provides business advisory and BD coaching for fractional executives, is a past guest on the show related to BD coaching.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">1PRKRXI1-MV4PLDI</guid>
      <pubDate>Tue, 30 Jan 2024 14:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/JAY-KINGLEY.mp3" length="44048255" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Startups have a challenge getting experienced executives since they’re short on money and short time to become profitable because of investor expectations.

Experienced executives nearing retirement but not ready for it yet want to make a difference  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Startups have a challenge getting experienced executives since they’re short on money and short time to become profitable because of investor expectations.

Experienced executives nearing retirement but not ready for it yet want to make a difference but few can pay what they’re worth.

Jay Kingley joins us in this episode to share a novel and extremely interesting solution to these two challenges. Both startup founders needing high-caliber talent they can't afford and Fractional Leaders who love building companies will find this conversation extremely enlightening.

Jay is the founder of CEO of Maven (www.ReferabilityMaven.com), which provides business advisory and BD coaching for fractional executives, is a past guest on the show related to BD coaching.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:30:34</itunes:duration>
      <itunes:length>44048255</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[168 - Scale Through Franchising - Lori Karpman]]></title>
      <description><![CDATA[Is organic growth or franchising the right way for you to scale your business? Should you seek investors or lenders to grow? What other alternatives are there?

Our guest in this episode, Lori Karpman, teaches the answers to these questions. She is the founder of Lori Karpman and Company (www.LoriKarpman.com), through which she is a consultant for both franchisors, among other areas of expertise like copywriting. Lori has been a franchisor herself twice, as well as the Master Franchisee of Pizza Hut for 9 years in Quebec.

Lori discusses which kind of businesses are best suited to growth through franchising, how to tell when the right time is for franchise growth, and how and why franchising is best viewed as a type of financing.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.]]></description>
      <guid isPermaLink="false">G546IDWH-C8R529</guid>
      <pubDate>Tue, 23 Jan 2024 14:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/LORI-KARPMAN.mp3" length="34126842" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Is organic growth or franchising the right way for you to scale your business? Should you seek investors or lenders to grow? What other alternatives are there?

Our guest in this episode, Lori Karpman, teaches the answers to these questions. She is t ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Is organic growth or franchising the right way for you to scale your business? Should you seek investors or lenders to grow? What other alternatives are there?

Our guest in this episode, Lori Karpman, teaches the answers to these questions. She is the founder of Lori Karpman and Company (www.LoriKarpman.com), through which she is a consultant for both franchisors, among other areas of expertise like copywriting. Lori has been a franchisor herself twice, as well as the Master Franchisee of Pizza Hut for 9 years in Quebec.

Lori discusses which kind of businesses are best suited to growth through franchising, how to tell when the right time is for franchise growth, and how and why franchising is best viewed as a type of financing.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>0:23:41</itunes:duration>
      <itunes:length>34126842</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[167 - Live Like You Just Survived a Crisis - Michael Burke]]></title>
      <description><![CDATA[Running your business is far harder than it has to be if you don't practice "mental fitness." Our guest in this episode will show you how to live like you just survived a crisis.

Michael Burke is a coach through his company, Live Bold Coaching (www.MichaelBurkeCoaching.com) and is the author of Waiting to Die, Running to Live (https://www.amazon.com/Waiting-Running-Michael-Patrick-Burke/dp/0984765638/). 

Michael shares how the presumably terminal disease he was diagnosed with as a child affected his life and his entrepreneurial journey.

He teaches principles of mental fitness, a technique you can do right now to switch your mental state, and tools you can incorporate into your life and the main concept you can take away from the 7-week PQ training taken by so many business owners and leaders.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></description>
      <guid isPermaLink="false">92TNL8FR-SKH85MI</guid>
      <pubDate>Tue, 16 Jan 2024 14:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Michael-Burke.mp3" length="45162511" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Running your business is far harder than it has to be if you don't practice "mental fitness." Our guest in this episode will show you how to live like you just survived a crisis.

Michael Burke is a coach through his company, Live Bold Coaching (www. ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Running your business is far harder than it has to be if you don't practice "mental fitness." Our guest in this episode will show you how to live like you just survived a crisis.

Michael Burke is a coach through his company, Live Bold Coaching (www.MichaelBurkeCoaching.com) and is the author of Waiting to Die, Running to Live (https://www.amazon.com/Waiting-Running-Michael-Patrick-Burke/dp/0984765638/). 

Michael shares how the presumably terminal disease he was diagnosed with as a child affected his life and his entrepreneurial journey.

He teaches principles of mental fitness, a technique you can do right now to switch your mental state, and tools you can incorporate into your life and the main concept you can take away from the 7-week PQ training taken by so many business owners and leaders.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></itunes:summary>
      <itunes:duration>0:31:21</itunes:duration>
      <itunes:length>45162511</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[166 - Create Great Culture - Meny Hoffman]]></title>
      <description><![CDATA[Is having "A-Players" inconsistent with having a happy team? No way. Meny Hoffman, CEO of marketing firm, Ptex Group (www.PtexGroup.com), has been building both for over two decades.

Meny, who is also the host of the Let's Talk Business podcast, shares what he and his team have done to make their culture positive and a place where people are excited to work. 

Relatedly (and not contradictory to have A-Players), he shares how they have developed a positive culture where people feel a sense of belonging and where they believe in what they are all doing together.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></description>
      <guid isPermaLink="false">DWH27LZ8-N67DS4I</guid>
      <pubDate>Tue, 09 Jan 2024 14:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Meny-Hoffman.mp3" length="39498305" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Is having "A-Players" inconsistent with having a happy team? No way. Meny Hoffman, CEO of marketing firm, Ptex Group (www.PtexGroup.com), has been building both for over two decades.

Meny, who is also the host of the Let's Talk Business podcast, sha ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Is having "A-Players" inconsistent with having a happy team? No way. Meny Hoffman, CEO of marketing firm, Ptex Group (www.PtexGroup.com), has been building both for over two decades.

Meny, who is also the host of the Let's Talk Business podcast, shares what he and his team have done to make their culture positive and a place where people are excited to work. 

Relatedly (and not contradictory to have A-Players), he shares how they have developed a positive culture where people feel a sense of belonging and where they believe in what they are all doing together.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></itunes:summary>
      <itunes:duration>0:27:25</itunes:duration>
      <itunes:length>39498305</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[165 - Does Your Team Trust Bite? - Walt Brown]]></title>
      <description><![CDATA[One of the main things many of the business owners I meet complain about is their culture. Their people lack buy-in. Our guest today developed what he calls the BITE7 and systematic approach to making your buy-in, inclusion, and trust excellent.

Walt Brown (www.BITE7.com) is an Expert EOS Implementer, the mentor to other Expert EOS Implementers, is a founder of BITE, and is the author of The Patient Organization (https://www.amazon.com/Patient-Organization-Attracting-Engaging-Empowering/dp/B07M984V3M), Death of the Org Chart, and the forthcoming book which will be published by Ben Bella, Attract or Repel.

Walt shares the BITE7 assessment so you can ask yourself the questions, and teaches several tools business owners can use to majorly up-level their buy-in, inclusion, trust, and engagement.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">2IRNS6II-4QWD0A4</guid>
      <pubDate>Tue, 19 Dec 2023 13:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Walt-Brown.mp3" length="42607729" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[One of the main things many of the business owners I meet complain about is their culture. Their people lack buy-in. Our guest today developed what he calls the BITE7 and systematic approach to making your buy-in, inclusion, and trust excellent.

Wal ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[One of the main things many of the business owners I meet complain about is their culture. Their people lack buy-in. Our guest today developed what he calls the BITE7 and systematic approach to making your buy-in, inclusion, and trust excellent.

Walt Brown (www.BITE7.com) is an Expert EOS Implementer, the mentor to other Expert EOS Implementers, is a founder of BITE, and is the author of The Patient Organization (https://www.amazon.com/Patient-Organization-Attracting-Engaging-Empowering/dp/B07M984V3M), Death of the Org Chart, and the forthcoming book which will be published by Ben Bella, Attract or Repel.

Walt shares the BITE7 assessment so you can ask yourself the questions, and teaches several tools business owners can use to majorly up-level their buy-in, inclusion, trust, and engagement.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:29:34</itunes:duration>
      <itunes:length>42607729</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[164 - The Undoing of Successful Women (Perfectionism) - Kim Boudreau Smith]]></title>
      <description><![CDATA[What's holding many women business owners back? Kim Boudreau Smith, our guest today, leverages her decades in business leadership and now coaching and teaching to answer this question and teaches where perfectionism fits into it and what women who aren't reaching their potential can do.

Kim is a coach and speaker for ambitious women and you can learn more about her at: www.KimBSmith.com.

Some criticize a lot of the thought leadership for women as trying to get women to adopt more masculine qualities. But Kim explains what it means to “drop the ‘shoulder-padded’ masculine-driven stance and embrace bold feminine leadership.”

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></description>
      <guid isPermaLink="false">2ZB1J7FC-K3AYVI</guid>
      <pubDate>Tue, 21 Nov 2023 13:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/KIM-BOUDREAU-SMITH.mp3" length="45341621" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[What's holding many women business owners back? Kim Boudreau Smith, our guest today, leverages her decades in business leadership and now coaching and teaching to answer this question and teaches where perfectionism fits into it and what women who ar ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[What's holding many women business owners back? Kim Boudreau Smith, our guest today, leverages her decades in business leadership and now coaching and teaching to answer this question and teaches where perfectionism fits into it and what women who aren't reaching their potential can do.

Kim is a coach and speaker for ambitious women and you can learn more about her at: www.KimBSmith.com.

Some criticize a lot of the thought leadership for women as trying to get women to adopt more masculine qualities. But Kim explains what it means to “drop the ‘shoulder-padded’ masculine-driven stance and embrace bold feminine leadership.”

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></itunes:summary>
      <itunes:duration>0:31:28</itunes:duration>
      <itunes:length>45341621</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[163 - Telephone Prospecting: When Digital Sales Fails - David Hill]]></title>
      <description><![CDATA[Most people dismiss the idea of telephone prospecting in a world of digital marketing, email, PPC, and social media. But in the right applications, it's much more powerful and can have a much higher ROI for your business.

Our guest in this episode is David Hill (www.DavidIHill.com), a sales and marketing trainer, particularly for the real estate industry. He is the host of the Path to Mastery Podcast and is the Head of Sales at Be Inclusive Now.
 
David teaches who should think about implementing a telephone prospecting strategy, who it works for, who it doesn't work for, and how to do it effectively.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">FFM3Q9A7-U15RK9</guid>
      <pubDate>Tue, 14 Nov 2023 13:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/DAVID-HILL.mp3" length="39458549" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Most people dismiss the idea of telephone prospecting in a world of digital marketing, email, PPC, and social media. But in the right applications, it's much more powerful and can have a much higher ROI for your business.

Our guest in this episode i ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Most people dismiss the idea of telephone prospecting in a world of digital marketing, email, PPC, and social media. But in the right applications, it's much more powerful and can have a much higher ROI for your business.

Our guest in this episode is David Hill (www.DavidIHill.com), a sales and marketing trainer, particularly for the real estate industry. He is the host of the Path to Mastery Podcast and is the Head of Sales at Be Inclusive Now.
 
David teaches who should think about implementing a telephone prospecting strategy, who it works for, who it doesn't work for, and how to do it effectively.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:27:23</itunes:duration>
      <itunes:length>39458549</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[162 -  Executive Assistants: When Do You Need One? - Steven Neuner and Ryan Cassin]]></title>
      <description><![CDATA[Executive Assistants: How do you know when you need one? How do you know when you deserve one? When is the right time?

Our guests in this episode, Steven Neuner and Ryan Cassin are partners at Superpowers (www.SuperPowersHQ.com), an executive assistant firm that helps entrepreneurs achieve new levels of freedom and growth. 

Steven Neuner, among many other things, is also my own coach at Strategic Coach for over two years and Ryan Cassin is the Managing Partner of Here Companies, which has a portfolio of single-family homes for lease in the Dallas area.

Steven and Ryan paint a picture of what an entrepreneur's life looks like and what they are freed up to do when they have a great EA. (Hint: it's not just email and calendar management.) (Further Hint: It improves your relationships and personal life too, not just business.) They help illustrate the range of what becomes possible with the right assistant. 

They also teach not only how to know when you need or should get an assistant, but how to find and start delegating effectively when you find someone. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.]]></description>
      <guid isPermaLink="false">LMBFCLI1-J9K9</guid>
      <pubDate>Tue, 07 Nov 2023 13:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Steven-Ryan.mp3" length="73200139" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Executive Assistants: How do you know when you need one? How do you know when you deserve one? When is the right time?

Our guests in this episode, Steven Neuner and Ryan Cassin are partners at Superpowers (www.SuperPowersHQ.com), an executive assist ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Executive Assistants: How do you know when you need one? How do you know when you deserve one? When is the right time?

Our guests in this episode, Steven Neuner and Ryan Cassin are partners at Superpowers (www.SuperPowersHQ.com), an executive assistant firm that helps entrepreneurs achieve new levels of freedom and growth. 

Steven Neuner, among many other things, is also my own coach at Strategic Coach for over two years and Ryan Cassin is the Managing Partner of Here Companies, which has a portfolio of single-family homes for lease in the Dallas area.

Steven and Ryan paint a picture of what an entrepreneur's life looks like and what they are freed up to do when they have a great EA. (Hint: it's not just email and calendar management.) (Further Hint: It improves your relationships and personal life too, not just business.) They help illustrate the range of what becomes possible with the right assistant. 

They also teach not only how to know when you need or should get an assistant, but how to find and start delegating effectively when you find someone. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>0:50:49</itunes:duration>
      <itunes:length>73200139</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[161 - Replacing Your Lead Gen Strategy - Josh Elledge]]></title>
      <description><![CDATA[The biggest challenge service-based businesses have is lead generation. Learn a novel approach your competitors aren't taking in less than 30 minutes in this episode.

Josh Elledge, our guest, is the founder and CEO of Up My Influence (https://upmyinfluence.com/), which helps agencies, consultants, and B2B service providers with a different kind of lead generation based on platform and generosity.

Josh Elledge's "platform and generosity" method is quite interesting because he not only implements it for clients, but uses it to attract clients to him. It's so fascinating because it truly does make you stand out from the crowd.

Josh lays out the whole thing and teaches you how to do it yourself. So listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.]]></description>
      <guid isPermaLink="false">811FN194-2KPGB9</guid>
      <pubDate>Tue, 31 Oct 2023 13:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Josh-Elledge-.mp3" length="51752875" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[The biggest challenge service-based businesses have is lead generation. Learn a novel approach your competitors aren't taking in less than 30 minutes in this episode.

Josh Elledge, our guest, is the founder and CEO of Up My Influence (https://upmyin ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[The biggest challenge service-based businesses have is lead generation. Learn a novel approach your competitors aren't taking in less than 30 minutes in this episode.

Josh Elledge, our guest, is the founder and CEO of Up My Influence (https://upmyinfluence.com/), which helps agencies, consultants, and B2B service providers with a different kind of lead generation based on platform and generosity.

Josh Elledge's "platform and generosity" method is quite interesting because he not only implements it for clients, but uses it to attract clients to him. It's so fascinating because it truly does make you stand out from the crowd.

Josh lays out the whole thing and teaches you how to do it yourself. So listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>0:35:55</itunes:duration>
      <itunes:length>51752875</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[160 - “Nice Guy” With an Underperforming Team - Laura Granato]]></title>
      <description><![CDATA[Is being a "nice guy" completely incompatible with having a great team?

Our guest in this episode, Laura Granato is a Fractional COO / Integrator, has served as Integrator for numerous organizations, including Wolf’s Edge Integrators itself (www.WolfsEdgeIntegrators.com), and has over 10 years in the franchising industry.

Laura explains what happens to people who are "too nice" who end up having a terrible team and bad morale. She teaches how to have an excellent team while staying true to your values. And she shares examples and stories of other business owners who've done it so you know there's hope!  

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.]]></description>
      <guid isPermaLink="false">H3R79VI3-VWJYVI</guid>
      <pubDate>Tue, 17 Oct 2023 13:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Laura-Granato.mp3" length="36516613" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Is being a "nice guy" completely incompatible with having a great team?

Our guest in this episode, Laura Granato is a Fractional COO / Integrator, has served as Integrator for numerous organizations, including Wolf’s Edge Integrators itself (www.Wol ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Is being a "nice guy" completely incompatible with having a great team?

Our guest in this episode, Laura Granato is a Fractional COO / Integrator, has served as Integrator for numerous organizations, including Wolf’s Edge Integrators itself (www.WolfsEdgeIntegrators.com), and has over 10 years in the franchising industry.

Laura explains what happens to people who are "too nice" who end up having a terrible team and bad morale. She teaches how to have an excellent team while staying true to your values. And she shares examples and stories of other business owners who've done it so you know there's hope!  

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>0:25:21</itunes:duration>
      <itunes:length>36516613</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[159 - Stop Checklist Marketing - Cristoph Trappe]]></title>
      <description><![CDATA[So many have a website, post on social media like LinkedIn, or do blogs because we know we're "supposed to." Our guest today shows how to turn your marketing from "happening" to "performing." How to make it ENGAGING.

In this episode, learn from Cristoph Trappe (www.ChristophTrappe.com), Director of Content Strategy at Growgetter, a digital performance marketing firm. he has been head of content marketing at multiple companies, and is the host of the Business Storytelling Show on DBTV.

Cristoph teaches what "performance marketing" is (listen to this episode if you have heard this term but don't yet fully understand what it is!), teaches how the fundamentals for every piece of writing or content you put out, and explains what it means to “share unique stories efficiently to reach prospects and retain existing customers.”

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></description>
      <guid isPermaLink="false">B98ERIHR-JQBYB9</guid>
      <pubDate>Tue, 10 Oct 2023 13:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Christoph-Trappe.mp3" length="41454753" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[So many have a website, post on social media like LinkedIn, or do blogs because we know we're "supposed to." Our guest today shows how to turn your marketing from "happening" to "performing." How to make it ENGAGING.

In this episode, learn from Cris ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[So many have a website, post on social media like LinkedIn, or do blogs because we know we're "supposed to." Our guest today shows how to turn your marketing from "happening" to "performing." How to make it ENGAGING.

In this episode, learn from Cristoph Trappe (www.ChristophTrappe.com), Director of Content Strategy at Growgetter, a digital performance marketing firm. he has been head of content marketing at multiple companies, and is the host of the Business Storytelling Show on DBTV.

Cristoph teaches what "performance marketing" is (listen to this episode if you have heard this term but don't yet fully understand what it is!), teaches how the fundamentals for every piece of writing or content you put out, and explains what it means to “share unique stories efficiently to reach prospects and retain existing customers.”

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></itunes:summary>
      <itunes:duration>0:28:46</itunes:duration>
      <itunes:length>41454753</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[158 - Concretize Your Vision - Elie Goldring]]></title>
      <description><![CDATA[Stop dreaming and start concretizing.

Our guest in today's episode, Elie Goldring, shows how you can concretize your vision and then achieve it after sharing where he went wrong in the past. He teaches how he went from only having ephemeral dreams for his business, his life, his nonprofit organization, and the company where he works, to creating a concrete vision and then testing every decision, idea, and request he gets from others against his Vision.

Elie Goldring is a Professional EOS Implementer (www.EOSWorldwide.com/Elie-Goldring), Executive Director of Business Development at the Culinary Depot, and is the founder of the HOPE Organization in Lakewood, NJ, which is dedicated to helping families in crisis.

Elie shares the three main tools he recommends using to get and keep your vision concrete and not "dreamlike." Listen or watch to get the details!

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
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      <pubDate>Tue, 26 Sep 2023 13:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/ELIE-GOLDRING.mp3" length="46865871" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Stop dreaming and start concretizing.

Our guest in today's episode, Elie Goldring, shows how you can concretize your vision and then achieve it after sharing where he went wrong in the past. He teaches how he went from only having ephemeral dreams f ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Stop dreaming and start concretizing.

Our guest in today's episode, Elie Goldring, shows how you can concretize your vision and then achieve it after sharing where he went wrong in the past. He teaches how he went from only having ephemeral dreams for his business, his life, his nonprofit organization, and the company where he works, to creating a concrete vision and then testing every decision, idea, and request he gets from others against his Vision.

Elie Goldring is a Professional EOS Implementer (www.EOSWorldwide.com/Elie-Goldring), Executive Director of Business Development at the Culinary Depot, and is the founder of the HOPE Organization in Lakewood, NJ, which is dedicated to helping families in crisis.

Elie shares the three main tools he recommends using to get and keep your vision concrete and not "dreamlike." Listen or watch to get the details!

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:32:32</itunes:duration>
      <itunes:length>46865871</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[157 - Blueprint for Integrating AI into Your Business - Chris Wilke]]></title>
      <description><![CDATA[Everyone's buzzing about AI but most of us are too busy running our businesses to take out what feels like the massive amount of time necessary to figure out how to use it, much less actually implement it.

Our guest in this episode, the first in a 2-part series on using AI in business, teaches the 7-step framework he developed on how to integrate AI into your business: Educate; Define; Pilot; Evaluate; Operationalize; Scale; and Governance.

Chris Wilke (www.ChrisWilke.net) is the founder and leader of multiple SaaS companies and he serves clients as a fractional Chief Product Officer and AI implementation consultant. 

Chris shares real use-cases from his own and other people's small and midsize businesses so you can get a clear idea of how AI can be a tool you can use to achieve your business goals faster and more effectively.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">2VRVTJM6-5AA1C3D</guid>
      <pubDate>Tue, 19 Sep 2023 13:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Chris-Wilke.mp3" length="42988815" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Everyone's buzzing about AI but most of us are too busy running our businesses to take out what feels like the massive amount of time necessary to figure out how to use it, much less actually implement it.

Our guest in this episode, the first in a 2 ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Everyone's buzzing about AI but most of us are too busy running our businesses to take out what feels like the massive amount of time necessary to figure out how to use it, much less actually implement it.

Our guest in this episode, the first in a 2-part series on using AI in business, teaches the 7-step framework he developed on how to integrate AI into your business: Educate; Define; Pilot; Evaluate; Operationalize; Scale; and Governance.

Chris Wilke (www.ChrisWilke.net) is the founder and leader of multiple SaaS companies and he serves clients as a fractional Chief Product Officer and AI implementation consultant. 

Chris shares real use-cases from his own and other people's small and midsize businesses so you can get a clear idea of how AI can be a tool you can use to achieve your business goals faster and more effectively.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:29:50</itunes:duration>
      <itunes:length>42988815</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[156 - Finding Use Cases for AI - Jeff Roberts]]></title>
      <description><![CDATA[Learn how to find use-cases for AI in your organization. What are the home runs? The base hits? How can you find use-cases that are a 600-700% ROI on the investment in setting it up?

Jeff Roberts, a CIO with decades of experience, is the founder and CEO of Innovation Vista (www.InnovationVista.com), an IT consulting and Fractional CIO firm.

Jeff shares personal examples and stories of how he's looked at various businesses' various functions to determine which ones represent a use-case for using AI to multiply their efficacy and productivity. 

In this episode, learn the process Jeff uses to analyze business functions and determine which ones are candidates to speed up or multiply using AI.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">E95A8GW6-YKFBT9</guid>
      <pubDate>Tue, 12 Sep 2023 13:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jeff-Roberts.mp3" length="57284647" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn how to find use-cases for AI in your organization. What are the home runs? The base hits? How can you find use-cases that are a 600-700% ROI on the investment in setting it up?

Jeff Roberts, a CIO with decades of experience, is the founder and ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn how to find use-cases for AI in your organization. What are the home runs? The base hits? How can you find use-cases that are a 600-700% ROI on the investment in setting it up?

Jeff Roberts, a CIO with decades of experience, is the founder and CEO of Innovation Vista (www.InnovationVista.com), an IT consulting and Fractional CIO firm.

Jeff shares personal examples and stories of how he's looked at various businesses' various functions to determine which ones represent a use-case for using AI to multiply their efficacy and productivity. 

In this episode, learn the process Jeff uses to analyze business functions and determine which ones are candidates to speed up or multiply using AI.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:39:46</itunes:duration>
      <itunes:length>57284647</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[155 - Negotiating for Life - Chris Voss]]></title>
      <description><![CDATA[In this episode, Chris Voss teaches how what we in the small and midsize business world think about negotiation is wrong.

The truth is we're negotiating when we're rolling out a new system employees need to use, when working with our leadership team, and even, as Chris points out in his book, when we're putting a child to bed at his or her bedtime.

Chris Voss is the author of the NYT and WSJ bestseller, Never Split the Difference: Negotiating As If Your Life Depended On It (https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805/), spent 24 years at the FBI, where he was the lead international kidnapping negotiator, and is the CEO, Founder, and an Instructor at the Black Swan Group (www.BlackSwanLTD.com).

The best way for most people who want to get better at negotiation in life who need deeper training than simply reading the book, but who can't afford the high-ticket Black Swan private trainings, is by joining Chris's Black Swan Network group coaching program on the Fireside Chat platform: https://firesidechat.com/blackswannetwork.

When most of us think of negotiation, it conjures up images of big boardrooms and tense, stressful demands and counter-demands. We think it is relevant only for the big corporate world or for high-stakes deals we don't usually have to deal with.

In this episode, Chris teaches several key negotiation techniques, what to stay away from and what you need, and shares stories from the business, personal, and the hostage negotiation world.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">ESKT8BD9-9N3IK9</guid>
      <pubDate>Tue, 05 Sep 2023 13:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/CHRIS-VOSS.mp3" length="50381949" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode, Chris Voss teaches how what we in the small and midsize business world think about negotiation is wrong.

The truth is we're negotiating when we're rolling out a new system employees need to use, when working with our leadership team ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode, Chris Voss teaches how what we in the small and midsize business world think about negotiation is wrong.

The truth is we're negotiating when we're rolling out a new system employees need to use, when working with our leadership team, and even, as Chris points out in his book, when we're putting a child to bed at his or her bedtime.

Chris Voss is the author of the NYT and WSJ bestseller, Never Split the Difference: Negotiating As If Your Life Depended On It (https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805/), spent 24 years at the FBI, where he was the lead international kidnapping negotiator, and is the CEO, Founder, and an Instructor at the Black Swan Group (www.BlackSwanLTD.com).

The best way for most people who want to get better at negotiation in life who need deeper training than simply reading the book, but who can't afford the high-ticket Black Swan private trainings, is by joining Chris's Black Swan Network group coaching program on the Fireside Chat platform: https://firesidechat.com/blackswannetwork.

When most of us think of negotiation, it conjures up images of big boardrooms and tense, stressful demands and counter-demands. We think it is relevant only for the big corporate world or for high-stakes deals we don't usually have to deal with.

In this episode, Chris teaches several key negotiation techniques, what to stay away from and what you need, and shares stories from the business, personal, and the hostage negotiation world.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:34:58</itunes:duration>
      <itunes:length>50381949</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[154 - Easier to Win Back Than Get New Customers - Dan Pfister]]></title>
      <description><![CDATA[What makes winning back former customers better than winning new customers?

Dan Pfister is the founder at WinBack Labs (www.WinBackLabs.com), which helps clients win back lost customers, and is the host of the WinBack Marketing Podcast.

What’s the difference between selling to new customers/clients and selling to ones you've already served in the past in terms of conversion rate, conversion speed, qualification of leads, cost, up-selling/cross-selling?

Dan teaches (in great detail!) how to execute a "win back" campaign, why so many of us are hesitant to focus on this, and shares stories of his own clients who have done "win back" campaigns and what happened.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">WAZJCY1-39WFJEMI</guid>
      <pubDate>Tue, 29 Aug 2023 13:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Dan-Pfister.mp3" length="41479816" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[What makes winning back former customers better than winning new customers?

Dan Pfister is the founder at WinBack Labs (www.WinBackLabs.com), which helps clients win back lost customers, and is the host of the WinBack Marketing Podcast.

What’s the  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[What makes winning back former customers better than winning new customers?

Dan Pfister is the founder at WinBack Labs (www.WinBackLabs.com), which helps clients win back lost customers, and is the host of the WinBack Marketing Podcast.

What’s the difference between selling to new customers/clients and selling to ones you've already served in the past in terms of conversion rate, conversion speed, qualification of leads, cost, up-selling/cross-selling?

Dan teaches (in great detail!) how to execute a "win back" campaign, why so many of us are hesitant to focus on this, and shares stories of his own clients who have done "win back" campaigns and what happened.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:28:48</itunes:duration>
      <itunes:length>41479816</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[153 - Finding & Keeping Gen Z Talent - Anthony Onesto]]></title>
      <description><![CDATA[We often take digs at Gen Z'ers, but the reality is that they're the future workforce in our businesses. How real are the differences between Gen Z employees and Millennials? Is it a cultural talking point just to create conversation or a real observable pattern of differences?

In this episode, Anthony Onesto (www.AnthonyOnesto.com), Chief People Officer at Suzy, a consumer insights research platform and author of The New Employee Contract - How to Find, Keep and Elevate Gen Z Talent (https://www.amazon.com/New-Employee-Contract-Elevate-Talent/dp/1484280539/), teaches us how to find and retain Gen Z talent.

Anthony teaches why is it important to think about how to find and keep Gen Z team members, the unique traits or differences of Gen Z relative to Millennials, how the employee contract has to be redefined, and some of the things we need to think about doing differently when it comes to attracting and retaining Gen Z team members.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">C4OFKWKL-DRT3XR</guid>
      <pubDate>Tue, 22 Aug 2023 13:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Anthony-Onesto.mp3" length="46038289" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[We often take digs at Gen Z'ers, but the reality is that they're the future workforce in our businesses. How real are the differences between Gen Z employees and Millennials? Is it a cultural talking point just to create conversation or a real observ ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[We often take digs at Gen Z'ers, but the reality is that they're the future workforce in our businesses. How real are the differences between Gen Z employees and Millennials? Is it a cultural talking point just to create conversation or a real observable pattern of differences?

In this episode, Anthony Onesto (www.AnthonyOnesto.com), Chief People Officer at Suzy, a consumer insights research platform and author of The New Employee Contract - How to Find, Keep and Elevate Gen Z Talent (https://www.amazon.com/New-Employee-Contract-Elevate-Talent/dp/1484280539/), teaches us how to find and retain Gen Z talent.

Anthony teaches why is it important to think about how to find and keep Gen Z team members, the unique traits or differences of Gen Z relative to Millennials, how the employee contract has to be redefined, and some of the things we need to think about doing differently when it comes to attracting and retaining Gen Z team members.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:31:57</itunes:duration>
      <itunes:length>46038289</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[152 - The Urgency Trap - Dr. Jean Oursler]]></title>
      <description><![CDATA[What's the "Urgency Trap?" It feels impossible to focus on what's important when what's urgent always steals your time and energy.

In this episode of the Win Win Podcast, Dr. Jean Oursler, author of “Give up Goals and Results are Yours” (https://www.amazon.com/Give-Goals-Results-Are-Yours/dp/1945853212) and Professional EOS Implementer (www.eosworldwide.com/DrJean-Oursler) teaches how “dealing with the urgent kill your business."

But she doesn't stop there. Listen or watch to learn how you can break out of the endless cycle of: dysfunctional processes -> emergencies -> fire drill -> more dysfunctional processes.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">3RBFFGT2-BRTQPVI</guid>
      <pubDate>Wed, 16 Aug 2023 01:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Dr-Jean-Oursler.mp3" length="35121359" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[What's the "Urgency Trap?" It feels impossible to focus on what's important when what's urgent always steals your time and energy.

In this episode of the Win Win Podcast, Dr. Jean Oursler, author of “Give up Goals and Results are Yours” (https://www ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[What's the "Urgency Trap?" It feels impossible to focus on what's important when what's urgent always steals your time and energy.

In this episode of the Win Win Podcast, Dr. Jean Oursler, author of “Give up Goals and Results are Yours” (https://www.amazon.com/Give-Goals-Results-Are-Yours/dp/1945853212) and Professional EOS Implementer (www.eosworldwide.com/DrJean-Oursler) teaches how “dealing with the urgent kill your business."

But she doesn't stop there. Listen or watch to learn how you can break out of the endless cycle of: dysfunctional processes -> emergencies -> fire drill -> more dysfunctional processes.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:24:23</itunes:duration>
      <itunes:length>35121359</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[151 - Pulse on Your Prospects - Angela Pointon]]></title>
      <description><![CDATA[It could be you're spending time and money on content marketing, blog posts, social media, or videos that don't work because you're out of touch with what your target customers or clients are actually interested in. 

Our guest today is Angela Pointon, the President and CEO of the 11 Out of 11 (www.11outof11.com) marketing agency, and author of Stop Blending In: The 7 Steps for Achieving Thought-Leader Status and Standing Out in Your Field (https://www.amazon.com/Stop-Blending-Achieving-Thought-Leader-Standing/dp/1695470060/).

In this episode Angela teaches how people who do content marketing successfully take their customers' pulse and use that knowledge to create an effective content marketing campaign.

She also teaches how to approach content marketing when you're in a relatively niche field where your potential customers or clients often aren't even aware that your solution or product exists, so they don't know to search for it. What do you do then??

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.]]></description>
      <guid isPermaLink="false">I5U4LDY1-9VBO6R</guid>
      <pubDate>Tue, 08 Aug 2023 13:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Angela-Pointon-Interview.mp3" length="45243429" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[It could be you're spending time and money on content marketing, blog posts, social media, or videos that don't work because you're out of touch with what your target customers or clients are actually interested in. 

Our guest today is Angela Pointo ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[It could be you're spending time and money on content marketing, blog posts, social media, or videos that don't work because you're out of touch with what your target customers or clients are actually interested in. 

Our guest today is Angela Pointon, the President and CEO of the 11 Out of 11 (www.11outof11.com) marketing agency, and author of Stop Blending In: The 7 Steps for Achieving Thought-Leader Status and Standing Out in Your Field (https://www.amazon.com/Stop-Blending-Achieving-Thought-Leader-Standing/dp/1695470060/).

In this episode Angela teaches how people who do content marketing successfully take their customers' pulse and use that knowledge to create an effective content marketing campaign.

She also teaches how to approach content marketing when you're in a relatively niche field where your potential customers or clients often aren't even aware that your solution or product exists, so they don't know to search for it. What do you do then??

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>0:31:24</itunes:duration>
      <itunes:length>45243429</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[150 - What My Fractional COO Did to My Business - Janet Fields]]></title>
      <description><![CDATA[Learn what one business owner was going through, what made her explore bringing on an experienced Fractional COO, and what happened to her business when she did. 

Janet Fields is the President of Oak Trust Properties (www.OakTrustProperties.com), a boutique property management business, headquartered in Charleston, South Carolina.

Janet shares how she grew up fixing houses as part of her father's business, how she took over the company, when she hit the ceiling, what she was going through then, how she went about finding a Fractional COO for her business (spoiler alert: she is working with Laura Granato from Wolf's Edge Integrators), and what happened to her business afterward.

Get the full story in this episode on YouTube, Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></description>
      <guid isPermaLink="false">K71OWYQH-P9O1OR</guid>
      <pubDate>Tue, 01 Aug 2023 13:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/JANET-FIELDS-INTERVIEW.mp3" length="41991337" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn what one business owner was going through, what made her explore bringing on an experienced Fractional COO, and what happened to her business when she did. 

Janet Fields is the President of Oak Trust Properties (www.OakTrustProperties.com), a  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn what one business owner was going through, what made her explore bringing on an experienced Fractional COO, and what happened to her business when she did. 

Janet Fields is the President of Oak Trust Properties (www.OakTrustProperties.com), a boutique property management business, headquartered in Charleston, South Carolina.

Janet shares how she grew up fixing houses as part of her father's business, how she took over the company, when she hit the ceiling, what she was going through then, how she went about finding a Fractional COO for her business (spoiler alert: she is working with Laura Granato from Wolf's Edge Integrators), and what happened to her business afterward.

Get the full story in this episode on YouTube, Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></itunes:summary>
      <itunes:duration>0:29:09</itunes:duration>
      <itunes:length>41991337</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[149 - Don't Read So Many Books - Eli Itzkowitz]]></title>
      <description><![CDATA[Don't read so many books.

"Wait, what did he just say?"

Listen to this episode to discover the dangers of reading too many business and self-improvement books.

Eli Itzkowitz (www.EOSWorldwide.com/Eli-Itzkowitz) is a Professional EOS Implementer after serving for years on the leadership teams of companies.

We cover what it means to be a lifelong learner and what happened to Eli that made him realize he was reading too many books.

*Key recommendation from the conversation: Read The One Thingby Gary Keller (https://www.amazon.com/Surprisingly-Extraordinary-Results-bestselling-Paperback/dp/B08L589JK3/)

Listen to the full episode on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></description>
      <guid isPermaLink="false">A24ND0UC-E91WCDI</guid>
      <pubDate>Tue, 25 Jul 2023 13:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/ELI-ITZKOWITZ-INTERVIEW.mp3" length="36296404" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Don't read so many books.

"Wait, what did he just say?"

Listen to this episode to discover the dangers of reading too many business and self-improvement books.

Eli Itzkowitz (www.EOSWorldwide.com/Eli-Itzkowitz) is a Professional EOS Implementer af ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Don't read so many books.

"Wait, what did he just say?"

Listen to this episode to discover the dangers of reading too many business and self-improvement books.

Eli Itzkowitz (www.EOSWorldwide.com/Eli-Itzkowitz) is a Professional EOS Implementer after serving for years on the leadership teams of companies.

We cover what it means to be a lifelong learner and what happened to Eli that made him realize he was reading too many books.

*Key recommendation from the conversation: Read The One Thingby Gary Keller (https://www.amazon.com/Surprisingly-Extraordinary-Results-bestselling-Paperback/dp/B08L589JK3/)

Listen to the full episode on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. 
]]></itunes:summary>
      <itunes:duration>0:25:12</itunes:duration>
      <itunes:length>36296404</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[148 - Be a Better Negotiator - Jonathan Smith]]></title>
      <description><![CDATA[How do you get better at setting up relationships with key vendors and team members? This episode explores a negotiation technique you need to know and a community where people are learning and helping sharpen each other.

Jonathan Smith (www.o4g.com) is an Expert EOS Implementer, a Certified Black Swan Trainer with Chris Voss's Black Swan Group, is on the organizing committee for the Webster Award, the Met-Gala-equivalent for the intelligence community, is a returning guest to the podcast, and was my EOS Implementer for 3 years from 2016 to 2019. 

Learn why negotiation skills aren't just a nice-to-have, a negotiation technique you can apply in your business, and all about the Black Swan Group's new community for learning and connecting with others on a similar path on the FireSideChat platform.

Listen to the full episode on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></description>
      <guid isPermaLink="false">5AX41V3T-XNR8UXR</guid>
      <pubDate>Tue, 18 Jul 2023 13:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jonathan-Smith-Interview2.mp3" length="37227216" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[How do you get better at setting up relationships with key vendors and team members? This episode explores a negotiation technique you need to know and a community where people are learning and helping sharpen each other.

Jonathan Smith (www.o4g.com ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[How do you get better at setting up relationships with key vendors and team members? This episode explores a negotiation technique you need to know and a community where people are learning and helping sharpen each other.

Jonathan Smith (www.o4g.com) is an Expert EOS Implementer, a Certified Black Swan Trainer with Chris Voss's Black Swan Group, is on the organizing committee for the Webster Award, the Met-Gala-equivalent for the intelligence community, is a returning guest to the podcast, and was my EOS Implementer for 3 years from 2016 to 2019. 

Learn why negotiation skills aren't just a nice-to-have, a negotiation technique you can apply in your business, and all about the Black Swan Group's new community for learning and connecting with others on a similar path on the FireSideChat platform.

Listen to the full episode on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at https://winwin.cast.rocks/. ]]></itunes:summary>
      <itunes:duration>0:25:50</itunes:duration>
      <itunes:length>37227216</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[147 - / COO Relationship Failure - Ron HiggsOwner ]]></title>
      <description><![CDATA[If you've seen or experienced the failure of the relationship between a business owner and the COO or Integrator, you'll want to check out this episode. 

Ron Higgs is a Fractional COO / Integrator on the Wolf's Edge Integrators team, an executive coach, and is certified by Scale Architects as a Predictable Success Leadership Styles consultant.

Ron discusses what he has seen happen that showed him how important it is for people to understand their leadership styles to avoid business owner / COO relationship failure. 

He also shares how to use the Leadership Styles identified by Les McKeown, author of Predictable Success and its four main leadership styles (Visionary
Operator, Synergist, and Processor) to ensure that your relationships with the people on your team are successful.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">GVZRFUD5-O1DCXR</guid>
      <pubDate>Tue, 11 Jul 2023 13:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Ron-Higgs-Interview.mp3" length="41552457" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[If you've seen or experienced the failure of the relationship between a business owner and the COO or Integrator, you'll want to check out this episode. 

Ron Higgs is a Fractional COO / Integrator on the Wolf's Edge Integrators team, an executive co ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[If you've seen or experienced the failure of the relationship between a business owner and the COO or Integrator, you'll want to check out this episode. 

Ron Higgs is a Fractional COO / Integrator on the Wolf's Edge Integrators team, an executive coach, and is certified by Scale Architects as a Predictable Success Leadership Styles consultant.

Ron discusses what he has seen happen that showed him how important it is for people to understand their leadership styles to avoid business owner / COO relationship failure. 

He also shares how to use the Leadership Styles identified by Les McKeown, author of Predictable Success and its four main leadership styles (Visionary
Operator, Synergist, and Processor) to ensure that your relationships with the people on your team are successful.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:28:50</itunes:duration>
      <itunes:length>41552457</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[146 - Be a Disruptive Successor in a Family Business - Jonathan Goldhill]]></title>
      <description><![CDATA[60% of the workforce is employed in family businesses in the United States. And only 3% of family businesses survive into the 4th generation. For successors of such businesses, how do they beat the odds to survive and even multiply a multi-generational business?

We learn how to be a "disruptive successor" from our guest today, Jonathan Goldhill, author of Disruptive Successor: A Guide for Driving Growth in Your Family Business (www.DisruptiveSuccessor.com) and founder of the Goldhill Group (www.TheGoldhillGroup.com), which provides coaching to multi-generational, family business owners of construction, manufacturing & service businesses. 

Jonathan teaches the survival statistics for multi-generational family businesses, the 7 P's successors need to transform their family business into a smashing success, and shares examples of real family businesses which failed and which succeeded based on the decisions of the successors who took them over.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">D68OI6VE-8SEMI</guid>
      <pubDate>Tue, 20 Jun 2023 13:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jonathan-Goldhill-Interview.mp3" length="45969319" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[60% of the workforce is employed in family businesses in the United States. And only 3% of family businesses survive into the 4th generation. For successors of such businesses, how do they beat the odds to survive and even multiply a multi-generation ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[60% of the workforce is employed in family businesses in the United States. And only 3% of family businesses survive into the 4th generation. For successors of such businesses, how do they beat the odds to survive and even multiply a multi-generational business?

We learn how to be a "disruptive successor" from our guest today, Jonathan Goldhill, author of Disruptive Successor: A Guide for Driving Growth in Your Family Business (www.DisruptiveSuccessor.com) and founder of the Goldhill Group (www.TheGoldhillGroup.com), which provides coaching to multi-generational, family business owners of construction, manufacturing & service businesses. 

Jonathan teaches the survival statistics for multi-generational family businesses, the 7 P's successors need to transform their family business into a smashing success, and shares examples of real family businesses which failed and which succeeded based on the decisions of the successors who took them over.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:31:55</itunes:duration>
      <itunes:length>45969319</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[145 - Why 10x is Easier Than 2x - Shannon Waller]]></title>
      <description><![CDATA[It's easier to grow your business or life 10x than it is to fight through incremental 2x growth. Sounds counterintuitive, right? 

Our extremely special guest for this episode is Shannon Waller, a key decision maker at Dan Sullivan's Strategic Coach organization (www.StrategicCoach.com), where she has been on the team since 1991. She is an author, speaker, coach, Certified Kolbe consultant, is the creator of Strategic Coach's Team Programs, and is the host of the Team Success podcast (www.yourteamsuccess.com/podcasts).

Shannon explains what 10x and 2x mean, why (paradoxically) growing 10x in your business or personal life is easier and simpler than pushing through 2x growth, and how exactly you can take advantage of that reality in your own life using the knowledge and experience you already have.

Definitely check out the new book on this subject, 10x is Easier Than 2x, by Dan Sullivan and Dr. Benjamin Hardy: www.10xEasierBook.com.

Listen to this episode on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">605CX6S8-J68NCDI</guid>
      <pubDate>Tue, 13 Jun 2023 13:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Shannon-Waller-Interview.mp3" length="47431775" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[It's easier to grow your business or life 10x than it is to fight through incremental 2x growth. Sounds counterintuitive, right? 

Our extremely special guest for this episode is Shannon Waller, a key decision maker at Dan Sullivan's Strategic Coach  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[It's easier to grow your business or life 10x than it is to fight through incremental 2x growth. Sounds counterintuitive, right? 

Our extremely special guest for this episode is Shannon Waller, a key decision maker at Dan Sullivan's Strategic Coach organization (www.StrategicCoach.com), where she has been on the team since 1991. She is an author, speaker, coach, Certified Kolbe consultant, is the creator of Strategic Coach's Team Programs, and is the host of the Team Success podcast (www.yourteamsuccess.com/podcasts).

Shannon explains what 10x and 2x mean, why (paradoxically) growing 10x in your business or personal life is easier and simpler than pushing through 2x growth, and how exactly you can take advantage of that reality in your own life using the knowledge and experience you already have.

Definitely check out the new book on this subject, 10x is Easier Than 2x, by Dan Sullivan and Dr. Benjamin Hardy: www.10xEasierBook.com.

Listen to this episode on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:32:55</itunes:duration>
      <itunes:length>47431775</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[144 - Virtues of Being a Generalist - Mark Scrimenti]]></title>
      <description><![CDATA[People say never to be a "jack of all trades, master of none," but that's not always true. When do you need to hire or be a generalist?

Mark Scrimenti, our guest in this episode, is a Fractional COO / Integrator for companies running on EOS through his company, Vivid Path (www.VividPathConsulting.com) and is a System & Soul certified coach. 

Mark explains what happens when people do not have anyone who is a "generalist" on your team, explains what such roles are, and how he's seen generalists make a huge difference when someone hired the right one and in the right time and place. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">6YBB5QJW-DSWZ5MI</guid>
      <pubDate>Tue, 06 Jun 2023 13:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Mark-Scrimenti-Interview.mp3" length="54165217" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[People say never to be a "jack of all trades, master of none," but that's not always true. When do you need to hire or be a generalist?

Mark Scrimenti, our guest in this episode, is a Fractional COO / Integrator for companies running on EOS through  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[People say never to be a "jack of all trades, master of none," but that's not always true. When do you need to hire or be a generalist?

Mark Scrimenti, our guest in this episode, is a Fractional COO / Integrator for companies running on EOS through his company, Vivid Path (www.VividPathConsulting.com) and is a System & Soul certified coach. 

Mark explains what happens when people do not have anyone who is a "generalist" on your team, explains what such roles are, and how he's seen generalists make a huge difference when someone hired the right one and in the right time and place. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:37:36</itunes:duration>
      <itunes:length>54165217</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[143 - Maturing Your Metrics - Bill Poole]]></title>
      <description><![CDATA[The problem with so many businesses is they have an "immature" scorecard. What does that mean? What is it costing you? 

In this episode, we interview Bill Poole, who is the president of fractional sales leadership firm, Convergo (www.Convergo.co), on how to mature your metrics.

Bill shares three things that make most businesses scorecard "immature," people, message, and process, and explains, with stories and examples, how to identify root causes and mature your metrics so that you can get actionable information to save more, make more, and have a predictable business you and your customers or clients can count on.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">CG2AJJRP-MW8KT9</guid>
      <pubDate>Tue, 30 May 2023 13:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Bill-Poole-Interview.mp3" length="39480573" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[The problem with so many businesses is they have an "immature" scorecard. What does that mean? What is it costing you? 

In this episode, we interview Bill Poole, who is the president of fractional sales leadership firm, Convergo (www.Convergo.co), o ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[The problem with so many businesses is they have an "immature" scorecard. What does that mean? What is it costing you? 

In this episode, we interview Bill Poole, who is the president of fractional sales leadership firm, Convergo (www.Convergo.co), on how to mature your metrics.

Bill shares three things that make most businesses scorecard "immature," people, message, and process, and explains, with stories and examples, how to identify root causes and mature your metrics so that you can get actionable information to save more, make more, and have a predictable business you and your customers or clients can count on.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:27:24</itunes:duration>
      <itunes:length>39480573</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[142 - Back to Management Basics - Kirsten Smith]]></title>
      <description><![CDATA[Are you or your managers & leaders so focused on doing advanced stuff that you're not doing the basics? Our guest shows you and your team how to get back to the basics of being good leaders and managers.

Kirsten Smith (www.EOSWorldwide.com/Kirsten-Smith) is a Certified EOS Implementer based in Massachusetts with over 2 decades of sales leadership experience before that.

Kirsten explains and recounts stories of what takes people away from the basics of good management and leadership and explains several ways to return to those foundational tools. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">7R330SVT-Q11C3DI</guid>
      <pubDate>Tue, 16 May 2023 13:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Kirsten-Smith-Interview-4.27.23.mp3" length="52881325" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Are you or your managers & leaders so focused on doing advanced stuff that you're not doing the basics? Our guest shows you and your team how to get back to the basics of being good leaders and managers.

Kirsten Smith (www.EOSWorldwide.com/Kirsten-S ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Are you or your managers & leaders so focused on doing advanced stuff that you're not doing the basics? Our guest shows you and your team how to get back to the basics of being good leaders and managers.

Kirsten Smith (www.EOSWorldwide.com/Kirsten-Smith) is a Certified EOS Implementer based in Massachusetts with over 2 decades of sales leadership experience before that.

Kirsten explains and recounts stories of what takes people away from the basics of good management and leadership and explains several ways to return to those foundational tools. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:36:43</itunes:duration>
      <itunes:length>52881325</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[141 - Know Your Buyer Type 3 Years Before Exit - Eric Lynn]]></title>
      <description><![CDATA[Business owners don't often get an open session with someone who bought businesses as part of a Private Equity firm for 15 years.

But they do here. Our guest in this episode, Eric Lynn (www.EOSWworldwide.com/Eric-Lynn), is a Professional EOS Implementer who spent decades as a business owner and board member in manufacturing businesses and spent 15 years buying businesses as part of a private equity group.

Anyone considering selling their business in the next 3-5 years must listen to this episode. 

It is dense with information and examples from multiple sales from businesses his former PE firm bought, from selling his own businesses, and from the sales of his clients' businesses.

He walks through the exact types and subtypes of buyers, including financial buyers, strategic buyers, and internal buyers, and explains what you should know, who you need on your side, and what difference each type of buyer makes in how you prepare for and maximize your business's value for a future exit.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">AE4CU0LQ-0QW7B9</guid>
      <pubDate>Tue, 09 May 2023 13:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Eric-Lynn-Interview.mp3" length="50126289" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Business owners don't often get an open session with someone who bought businesses as part of a Private Equity firm for 15 years.

But they do here. Our guest in this episode, Eric Lynn (www.EOSWworldwide.com/Eric-Lynn), is a Professional EOS Impleme ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Business owners don't often get an open session with someone who bought businesses as part of a Private Equity firm for 15 years.

But they do here. Our guest in this episode, Eric Lynn (www.EOSWworldwide.com/Eric-Lynn), is a Professional EOS Implementer who spent decades as a business owner and board member in manufacturing businesses and spent 15 years buying businesses as part of a private equity group.

Anyone considering selling their business in the next 3-5 years must listen to this episode. 

It is dense with information and examples from multiple sales from businesses his former PE firm bought, from selling his own businesses, and from the sales of his clients' businesses.

He walks through the exact types and subtypes of buyers, including financial buyers, strategic buyers, and internal buyers, and explains what you should know, who you need on your side, and what difference each type of buyer makes in how you prepare for and maximize your business's value for a future exit.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:34:48</itunes:duration>
      <itunes:length>50126289</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[140 - Don't Hide Behind Policy - Matt Hahne]]></title>
      <description><![CDATA[What are "knee-jerk processes?" When do you step over the line from good policies into being over-processed and damaging your culture and business?

Our guest in this episode answers these questions. Matt Hahne, a Certified EOS Implementer (www.EOSWorldwide.com/Matt-Hahne), is a former U.S. Navy Officer and a Merchant Mariner who created and owned three successful businesses.

Matt teaches using numerous examples from businesses he's worked with who hid behind processes and clung to calcified ways of doing things that hurt their culture, violated their own closely-held values, and damaged their business.

Here are three great resources we talked about in the interview:

-Matt's newly released Launching Leaders workshop for supervisors (www.LaunchingLeaders.com)
-Patrick Lencioni's The Table Group podcast episdoe called "Principle over Policy:" https://www.tablegroup.com/161-principle-over-policy/
-The famous Netflix culture deck: https://www.peterfisk.com/wp-content/uploads/2020/02/netflix-culture-deck.pdf

Matt also shares how to turn things around if you've focused more on rules and processes and not enough on hiring and inspiring the right people in your organization by leading with "context and not control."

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">U9JIHZ8-6KY5JYVI</guid>
      <pubDate>Tue, 02 May 2023 13:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Matt-Hahne-Interview-.mp3" length="46840791" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[What are "knee-jerk processes?" When do you step over the line from good policies into being over-processed and damaging your culture and business?

Our guest in this episode answers these questions. Matt Hahne, a Certified EOS Implementer (www.EOSWo ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[What are "knee-jerk processes?" When do you step over the line from good policies into being over-processed and damaging your culture and business?

Our guest in this episode answers these questions. Matt Hahne, a Certified EOS Implementer (www.EOSWorldwide.com/Matt-Hahne), is a former U.S. Navy Officer and a Merchant Mariner who created and owned three successful businesses.

Matt teaches using numerous examples from businesses he's worked with who hid behind processes and clung to calcified ways of doing things that hurt their culture, violated their own closely-held values, and damaged their business.

Here are three great resources we talked about in the interview:

-Matt's newly released Launching Leaders workshop for supervisors (www.LaunchingLeaders.com)
-Patrick Lencioni's The Table Group podcast episdoe called "Principle over Policy:" https://www.tablegroup.com/161-principle-over-policy/
-The famous Netflix culture deck: https://www.peterfisk.com/wp-content/uploads/2020/02/netflix-culture-deck.pdf

Matt also shares how to turn things around if you've focused more on rules and processes and not enough on hiring and inspiring the right people in your organization by leading with "context and not control."

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:32:31</itunes:duration>
      <itunes:length>46840791</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[139 - Psychedelics and the Entrepreneur - Joe Cohen]]></title>
      <description><![CDATA[Psychedelics and entrepreneurship - what's the connection? Why do some business owners use them? Learn the answer in this episode.

Tony Robbins said, “Success in life is 80% psychology and 20% mechanics — what you do doesn’t matter if you aren’t in the right mindset. Understanding the ways psychology can work for or against you will help you establish a healthier outlook and put you in the right mindset to execute your strategy.”

Joe Cohen shares his own story and explains how psychology and mindset severely hamper leaders' effectiveness and cost them dearly if they don't work on it, as well as how some use psychedelics to facilitate this work. 

Joe is an executive coach and HR management consultant through his company, 40 Pillars (www.40Pillars.com), through which he has worked with leaders at companies like Microsoft, Boeing, the Navy Seals, Deloitte, Wells Fargo, and Google.

You can get a deeper dive into Joe's amazing background and story in his interview in this episode of Eli Nash's In Search of More podcast: https://podcasts.apple.com/us/podcast/ketamine-therapy-psychedelic-stigmas-the-limits/id1521524896?i=1000587084699.

Listen to this episode on Psychedelics and Entrepreneurship of the Win Win Podcast on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">1B8XY9LM-ZPK3XR</guid>
      <pubDate>Tue, 25 Apr 2023 13:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Joe-Cohen-Interview-3.17.23.mp3" length="48578599" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Psychedelics and entrepreneurship - what's the connection? Why do some business owners use them? Learn the answer in this episode.

Tony Robbins said, “Success in life is 80% psychology and 20% mechanics — what you do doesn’t matter if you aren’t in  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Psychedelics and entrepreneurship - what's the connection? Why do some business owners use them? Learn the answer in this episode.

Tony Robbins said, “Success in life is 80% psychology and 20% mechanics — what you do doesn’t matter if you aren’t in the right mindset. Understanding the ways psychology can work for or against you will help you establish a healthier outlook and put you in the right mindset to execute your strategy.”

Joe Cohen shares his own story and explains how psychology and mindset severely hamper leaders' effectiveness and cost them dearly if they don't work on it, as well as how some use psychedelics to facilitate this work. 

Joe is an executive coach and HR management consultant through his company, 40 Pillars (www.40Pillars.com), through which he has worked with leaders at companies like Microsoft, Boeing, the Navy Seals, Deloitte, Wells Fargo, and Google.

You can get a deeper dive into Joe's amazing background and story in his interview in this episode of Eli Nash's In Search of More podcast: https://podcasts.apple.com/us/podcast/ketamine-therapy-psychedelic-stigmas-the-limits/id1521524896?i=1000587084699.

Listen to this episode on Psychedelics and Entrepreneurship of the Win Win Podcast on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:33:43</itunes:duration>
      <itunes:length>48578599</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[138 - 4 Unskippable Steps to Employee Improvement - Lisa Lunsford]]></title>
      <description><![CDATA[What do you do when you're not happy with one (or many) of your team members and think it's obvious why but don't talk with them about it explicitly? 

In this interview with Lisa Lunsford, Fractional COO / Integrator at Wolf's Edge Integrators, she teaches us the 4 unskippable steps she's developed and implements with her clients when you have a team member who needs to improve for their and the business's success.

Click here for a one-page guide to these four steps: 
https://drive.google.com/file/d/1_UI4dDCsFHKiGQBVgsQCmoLYSTwr9tRL/view?usp=drivesdk

Lisa talks about what's happened when she's seen leaders who see their team members doing things they see as self-evidently wrong but don't take a systematic approach to helping them correct it. She teaches the four stages of employee improvement necessary to avoid unnecessarily losing valuable team members and confirming when it really is the time to make a change.

Listen to the full interview on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">CKP7QN14-HTO6R</guid>
      <pubDate>Tue, 18 Apr 2023 13:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Lisa-Lunsford-Interview-3.3.23.mp3" length="49958123" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[What do you do when you're not happy with one (or many) of your team members and think it's obvious why but don't talk with them about it explicitly? 

In this interview with Lisa Lunsford, Fractional COO / Integrator at Wolf's Edge Integrators, she  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[What do you do when you're not happy with one (or many) of your team members and think it's obvious why but don't talk with them about it explicitly? 

In this interview with Lisa Lunsford, Fractional COO / Integrator at Wolf's Edge Integrators, she teaches us the 4 unskippable steps she's developed and implements with her clients when you have a team member who needs to improve for their and the business's success.

Click here for a one-page guide to these four steps: 
https://drive.google.com/file/d/1_UI4dDCsFHKiGQBVgsQCmoLYSTwr9tRL/view?usp=drivesdk

Lisa talks about what's happened when she's seen leaders who see their team members doing things they see as self-evidently wrong but don't take a systematic approach to helping them correct it. She teaches the four stages of employee improvement necessary to avoid unnecessarily losing valuable team members and confirming when it really is the time to make a change.

Listen to the full interview on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:34:41</itunes:duration>
      <itunes:length>49958123</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[137 - Creating Metrics Without Stakeholder Input - Tara Kinney]]></title>
      <description><![CDATA[What happens when you develop or implement KPIs/scorecards/goals without buy-in from the front-line people who will provide or use the data? What kind of unnecessary  conversations, process breakdowns, or data accuracy issues result? 

Our guest in this episode, Tara Kinney, founder and CEO of Atomic Revenue (www.AtomicRevenue.com), a revenue operations and enablement firm and an International speaker, teaches how to create and implement data in a way that people will adopt rather than fight, and which will avoid months of wasted time and effort.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">H98ZL3OO-TOTJ4I</guid>
      <pubDate>Tue, 04 Apr 2023 13:00:05 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Tara-Kinney-Interview-3.3.23.mp3" length="44960737" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[What happens when you develop or implement KPIs/scorecards/goals without buy-in from the front-line people who will provide or use the data? What kind of unnecessary  conversations, process breakdowns, or data accuracy issues result? 

Our guest in t ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[What happens when you develop or implement KPIs/scorecards/goals without buy-in from the front-line people who will provide or use the data? What kind of unnecessary  conversations, process breakdowns, or data accuracy issues result? 

Our guest in this episode, Tara Kinney, founder and CEO of Atomic Revenue (www.AtomicRevenue.com), a revenue operations and enablement firm and an International speaker, teaches how to create and implement data in a way that people will adopt rather than fight, and which will avoid months of wasted time and effort.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:31:13</itunes:duration>
      <itunes:length>44960737</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[136 - Recruiting & Managing Post-Great Resignation & COVID - Jen Hamilton]]></title>
      <description><![CDATA[The whole entrepreneurial landscape changed, first with COVID and then with the "Great Resignation." If you approach recruiting and management the same way you did before those seismic shifts in the tectonic plates of business, you'll be left behind.

How should you approach leadership of your team and recruiting differently now relative to before COVID and the so-called "great resignation"? What are the differences? What happens if you don't adapt?

Our guest in today's episode, Jen Hamilton, will answer these questions and more. Jen is a Fractional COO / Integrator on clients' leadership teams through our podcast host's firm, Wolf’s Edge Integrators (www.WolfsEdgeIntegrators.com/About). She is also the Head of Community at the professional association for fractional executives: Fractional Leadership. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">B5RPUDI6-CAT6GVI</guid>
      <pubDate>Tue, 28 Mar 2023 13:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jen-Hamilton-Interview-2.23.23.mp3" length="41004185" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[The whole entrepreneurial landscape changed, first with COVID and then with the "Great Resignation." If you approach recruiting and management the same way you did before those seismic shifts in the tectonic plates of business, you'll be left behind. ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[The whole entrepreneurial landscape changed, first with COVID and then with the "Great Resignation." If you approach recruiting and management the same way you did before those seismic shifts in the tectonic plates of business, you'll be left behind.

How should you approach leadership of your team and recruiting differently now relative to before COVID and the so-called "great resignation"? What are the differences? What happens if you don't adapt?

Our guest in today's episode, Jen Hamilton, will answer these questions and more. Jen is a Fractional COO / Integrator on clients' leadership teams through our podcast host's firm, Wolf’s Edge Integrators (www.WolfsEdgeIntegrators.com/About). She is also the Head of Community at the professional association for fractional executives: Fractional Leadership. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:28:28</itunes:duration>
      <itunes:length>41004185</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[135 - How to Run a Fully Remote Company - Jody Grunden]]></title>
      <description><![CDATA[Learn tools and ideas how to make your fully remote business successful in this podcast interview with Jody Grunden. Several of the things his company does were new to us so this episode will definitely teach you something new.

Jody is the founder and head of Summit CPA (www.SummitCPA.net), the Virtual CFO division of Anders CPAs & Advisors. He took his virtual CFO firm from 18 people to almost 60 since he took it fully remote in 2013 and is the author of two books, Digital Dollars and Cents and Building the Virtual CFO Firm in the Cloud.

What positions do you need in your company that will make the difference between success or failure (high turnover and negative culture) in your remote company? What role does a retreat play? What mistakes should you avoid? What role does your business and financial model play in your ability to successfully grow and scale a remote company?

For the answer to those questions and several others, listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">6F433GRL-VDVX6R</guid>
      <pubDate>Tue, 21 Mar 2023 13:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jody-Grunden-Interview-2.23.23.mp3" length="44196377" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn tools and ideas how to make your fully remote business successful in this podcast interview with Jody Grunden. Several of the things his company does were new to us so this episode will definitely teach you something new.

Jody is the founder a ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn tools and ideas how to make your fully remote business successful in this podcast interview with Jody Grunden. Several of the things his company does were new to us so this episode will definitely teach you something new.

Jody is the founder and head of Summit CPA (www.SummitCPA.net), the Virtual CFO division of Anders CPAs & Advisors. He took his virtual CFO firm from 18 people to almost 60 since he took it fully remote in 2013 and is the author of two books, Digital Dollars and Cents and Building the Virtual CFO Firm in the Cloud.

What positions do you need in your company that will make the difference between success or failure (high turnover and negative culture) in your remote company? What role does a retreat play? What mistakes should you avoid? What role does your business and financial model play in your ability to successfully grow and scale a remote company?

For the answer to those questions and several others, listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:30:41</itunes:duration>
      <itunes:length>44196377</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[134 - When it’s time to hire REAL Talent - Matt Haney]]></title>
      <description><![CDATA[When are you ready to  hire “real talent”? What does that even mean? When is it legitimate to use less expensive or less experienced talent? When is it justified to spend the money? How do you overcome self-talk that makes you think you are not ready?

Matt Haney, our guest on this episode of the Win Win Podcast, answers these questions and more.

Matt is a Fractional COO / Integrator on the Wolf's Edge Consulting team and has served as an interim or fractional COO for over 5 years. He is a long-time COO and operations leaders in manufacturing, distribution, healthcare, construction and other industries. You can learn more about him at: www.WolfsEdgeIntegrators.com/About.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">GYNEGVOU-C4YGB9</guid>
      <pubDate>Tue, 14 Mar 2023 13:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Matt-Haney-Interview-2.23.23.mp3" length="42482775" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[When are you ready to  hire “real talent”? What does that even mean? When is it legitimate to use less expensive or less experienced talent? When is it justified to spend the money? How do you overcome self-talk that makes you think you are not ready ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[When are you ready to  hire “real talent”? What does that even mean? When is it legitimate to use less expensive or less experienced talent? When is it justified to spend the money? How do you overcome self-talk that makes you think you are not ready?

Matt Haney, our guest on this episode of the Win Win Podcast, answers these questions and more.

Matt is a Fractional COO / Integrator on the Wolf's Edge Consulting team and has served as an interim or fractional COO for over 5 years. He is a long-time COO and operations leaders in manufacturing, distribution, healthcare, construction and other industries. You can learn more about him at: www.WolfsEdgeIntegrators.com/About.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:29:29</itunes:duration>
      <itunes:length>42482775</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[133 - Do Fractional Integrators Compete With EOS Implementers? - Rachel Lebowitz]]></title>
      <description><![CDATA[Do Fractional Integrators compete with EOS Implementers®? Do they work at all? What type of business owner should use one? What's the difference between an Integrator and an Implementer? 

In this far-reaching conversation, our host, Ben Wolf, who is the founder of the largest Fractional COO / Integrator firm, Wolf's Edge Integrators (https://wolfsedgeintegrators.com/), *was interviewed by our guest*, Rachel Lebowitz, who is a Professional EOS Implementer (www.EOSWorldwide.com/Rachel-Lebowitz), about everything related to Integrators, both fractional and full-time, and implementers. 

Rachel and her husband bought a Flexible Printing Packaging company and, within three years of implementing EOS, turned it around and grew it from 30 to 100 employees and from $10 to $30 million in revenue. She then went on to become a Professional EOS Implementer herself.

Check out the conversation!

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">8LKLRO4A-9G4X6R</guid>
      <pubDate>Tue, 21 Feb 2023 14:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Rachel-Lebowitz-Interview-2.10.23.mp3" length="84836081" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Do Fractional Integrators compete with EOS Implementers®? Do they work at all? What type of business owner should use one? What's the difference between an Integrator and an Implementer? 

In this far-reaching conversation, our host, Ben Wolf, who is ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Do Fractional Integrators compete with EOS Implementers®? Do they work at all? What type of business owner should use one? What's the difference between an Integrator and an Implementer? 

In this far-reaching conversation, our host, Ben Wolf, who is the founder of the largest Fractional COO / Integrator firm, Wolf's Edge Integrators (https://wolfsedgeintegrators.com/), *was interviewed by our guest*, Rachel Lebowitz, who is a Professional EOS Implementer (www.EOSWorldwide.com/Rachel-Lebowitz), about everything related to Integrators, both fractional and full-time, and implementers. 

Rachel and her husband bought a Flexible Printing Packaging company and, within three years of implementing EOS, turned it around and grew it from 30 to 100 employees and from $10 to $30 million in revenue. She then went on to become a Professional EOS Implementer herself.

Check out the conversation!

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:58:54</itunes:duration>
      <itunes:length>84836081</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[132 - Dangers of Not Building a Banking *Relationship* - Trey Weatherill]]></title>
      <description><![CDATA[Our guest today shares the dangers of not having an actual ongoing relationship with your banker, and how to find the right banker, build your relationships with them, and the options this gives you when you run into the inevitable emergencies and problems in running yoru business.

Trey Weatherill is a VP & Senior Relationship Manager at American Business Bank (www.AmericanBB.bank), a Southern California bank for private, closely held, medium sized businesses with revenues typically between $10-$200M.

Trey explains how to use your network, test out different potential bankers, and find the right banking relationship. He explains what to do if your business is on the smaller side and you're worried you may not be able to get a banker's attention, what to do when your banker leaves your bank, and the tradeoffs between working with one of the big banks versus a local or regional bank.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">7DU636Z6-0CNMI</guid>
      <pubDate>Tue, 17 Jan 2023 15:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Trey-Weatherill-Interview-1.13.23.mp3" length="48897139" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today shares the dangers of not having an actual ongoing relationship with your banker, and how to find the right banker, build your relationships with them, and the options this gives you when you run into the inevitable emergencies and pr ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today shares the dangers of not having an actual ongoing relationship with your banker, and how to find the right banker, build your relationships with them, and the options this gives you when you run into the inevitable emergencies and problems in running yoru business.

Trey Weatherill is a VP & Senior Relationship Manager at American Business Bank (www.AmericanBB.bank), a Southern California bank for private, closely held, medium sized businesses with revenues typically between $10-$200M.

Trey explains how to use your network, test out different potential bankers, and find the right banking relationship. He explains what to do if your business is on the smaller side and you're worried you may not be able to get a banker's attention, what to do when your banker leaves your bank, and the tradeoffs between working with one of the big banks versus a local or regional bank.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:33:57</itunes:duration>
      <itunes:length>48897139</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[131 - Using a Coach for Strategic Growth - Scott Rahn]]></title>
      <description><![CDATA[Our guest today, a probate litigator with a national firm, shares what he's gained from using a coach (Strategic Coach) to grow his business and improve his life.

Scott Rahn is the managing partner of a RMO LLP (www.RMOLawyers.com), a trust, estate, and probate litigation firm in California, Florida, Texas, Missouri, and Kansas.

He shares about his experiences with his grandmother, how he got into probate litigation, how he uses values and vision to nationally scale a practice that is incredibly situation and state-specific, what he's learned from Strategic Coach (founded by Dan Sullivan), and what he's done differently because of it.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">K0ADTK4L-SQYQFR</guid>
      <pubDate>Tue, 10 Jan 2023 14:32:42 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Scott-Rahn-Interview-1.9.23.mp3" length="43148645" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today, a probate litigator with a national firm, shares what he's gained from using a coach (Strategic Coach) to grow his business and improve his life.

Scott Rahn is the managing partner of a RMO LLP (www.RMOLawyers.com), a trust, estate, ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today, a probate litigator with a national firm, shares what he's gained from using a coach (Strategic Coach) to grow his business and improve his life.

Scott Rahn is the managing partner of a RMO LLP (www.RMOLawyers.com), a trust, estate, and probate litigation firm in California, Florida, Texas, Missouri, and Kansas.

He shares about his experiences with his grandmother, how he got into probate litigation, how he uses values and vision to nationally scale a practice that is incredibly situation and state-specific, what he's learned from Strategic Coach (founded by Dan Sullivan), and what he's done differently because of it.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:29:57</itunes:duration>
      <itunes:length>43148645</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[130 - How to Do More With What You Already Have - Adi Klevit]]></title>
      <description><![CDATA[You need to accomplish a lot in your business but you have limited time, limited money, and a limited number of team members. How do you do more with less? Our guest in this episode, Adi Klevit, answers this question. 

Adi is the founder and CEO of Business Success Consulting Group (www.BizSuccessCG.com), a team of business process consultants who help organizations create and implement processes that are “followed by all” through systems and automations.

Adi explains when you need to be realistic about where you are and not over-hire, overspen, or add too many technology solutions without being tethered to a cohesive strategy and your true financial and place in your own business evolution. She explains how to use relatively low cost automations and processes to do much more with very few resources.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">EUV8B4HP-PDS4I</guid>
      <pubDate>Tue, 03 Jan 2023 15:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Adi-Klevit-Interview-12.2.22.mp3" length="36086313" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[You need to accomplish a lot in your business but you have limited time, limited money, and a limited number of team members. How do you do more with less? Our guest in this episode, Adi Klevit, answers this question. 

Adi is the founder and CEO of  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[You need to accomplish a lot in your business but you have limited time, limited money, and a limited number of team members. How do you do more with less? Our guest in this episode, Adi Klevit, answers this question. 

Adi is the founder and CEO of Business Success Consulting Group (www.BizSuccessCG.com), a team of business process consultants who help organizations create and implement processes that are “followed by all” through systems and automations.

Adi explains when you need to be realistic about where you are and not over-hire, overspen, or add too many technology solutions without being tethered to a cohesive strategy and your true financial and place in your own business evolution. She explains how to use relatively low cost automations and processes to do much more with very few resources.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:25:03</itunes:duration>
      <itunes:length>36086313</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[129 - How Not to Fall Apart in a Business Growth Spurt - Adi Vaxman]]></title>
      <description><![CDATA[Bill Hewlett, co-founder of Hewlett Packard, is often quoted as saying that “More companies die of indigestion than starvation.” We learn from Adi Vaxman in this episode how to avoid falling apart when you experience a growth spurt.

People's businesses often fail not because they never took off, but because they experienced a growth spurt they couldn't manage and fall apart or give up.

Our guest, Adi Vaxman, is a Fractional COO through her firm Sheba Consulting (www.ShebaConsulting.com). Before this, she served as COO and General Manager at multiple international and VC-backed organizations.

Adi explains how to recognize when you're in a growth spurt and three strategies you must use to avoid falling apart and "dying of indigestion." 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">7X6KZTG8-CHGDS4I</guid>
      <pubDate>Tue, 13 Dec 2022 15:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Adi-Vaxman-Interview-12.2.22.mp3" length="46199719" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Bill Hewlett, co-founder of Hewlett Packard, is often quoted as saying that “More companies die of indigestion than starvation.” We learn from Adi Vaxman in this episode how to avoid falling apart when you experience a growth spurt.

People's busines ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Bill Hewlett, co-founder of Hewlett Packard, is often quoted as saying that “More companies die of indigestion than starvation.” We learn from Adi Vaxman in this episode how to avoid falling apart when you experience a growth spurt.

People's businesses often fail not because they never took off, but because they experienced a growth spurt they couldn't manage and fall apart or give up.

Our guest, Adi Vaxman, is a Fractional COO through her firm Sheba Consulting (www.ShebaConsulting.com). Before this, she served as COO and General Manager at multiple international and VC-backed organizations.

Adi explains how to recognize when you're in a growth spurt and three strategies you must use to avoid falling apart and "dying of indigestion." 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:32:04</itunes:duration>
      <itunes:length>46199719</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[128 - ADHD is a Superpower, Not a Curse - Peter Shankman]]></title>
      <description><![CDATA[If you have adult ADHD and other people don't understand you or feel unsuccessful or incompetent in some environments but you're faster than everyone around you in another part of life, check out this conversation with Peter Shankman (wwwShankman.com).

Peter is the host of the Faster than Normal podcast, the Internet’s #1 podcast on ADHD, 5x best selling author, including one book I read recently, Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain (https://www.amazon.com/Faster-Than-Normal-Turbocharge-Productivity/dp/0143131222), is the founder of HARO – Help A Reporter Out, and is an international keynote speaker primarily on the topic of Customer Experience.

In this interview, Peter Shankman shares what things were like before he was diagnosed and realized he had ADHD in his 30's, how you can reengineer your environment to maximize your strengths and minimize ADHD's downsides, he explains the "neuro-atypical economy" and what it means for your business, and shares two top rituals and habits people can use to maximize the benefits and mitigate the disadvantages of having a "faster than normal" brain.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">L09ILDLU-OZJJOR</guid>
      <pubDate>Tue, 06 Dec 2022 15:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Peter-Shankman-Interview-11.18.22.mp3" length="32755313" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[If you have adult ADHD and other people don't understand you or feel unsuccessful or incompetent in some environments but you're faster than everyone around you in another part of life, check out this conversation with Peter Shankman (wwwShankman.com ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[If you have adult ADHD and other people don't understand you or feel unsuccessful or incompetent in some environments but you're faster than everyone around you in another part of life, check out this conversation with Peter Shankman (wwwShankman.com).

Peter is the host of the Faster than Normal podcast, the Internet’s #1 podcast on ADHD, 5x best selling author, including one book I read recently, Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain (https://www.amazon.com/Faster-Than-Normal-Turbocharge-Productivity/dp/0143131222), is the founder of HARO – Help A Reporter Out, and is an international keynote speaker primarily on the topic of Customer Experience.

In this interview, Peter Shankman shares what things were like before he was diagnosed and realized he had ADHD in his 30's, how you can reengineer your environment to maximize your strengths and minimize ADHD's downsides, he explains the "neuro-atypical economy" and what it means for your business, and shares two top rituals and habits people can use to maximize the benefits and mitigate the disadvantages of having a "faster than normal" brain.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:22:44</itunes:duration>
      <itunes:length>32755313</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[127 - Stop Killing Your Low-Hanging Fruit - Darrell Amy]]></title>
      <description><![CDATA[How do you stop killing your low-hanging fruit by cross selling to your current client base? Find out in this podcast interview with Darrell Amy, host of the Revenue Growth Podcast and 
Founder/CEO of Convergo (www.Convergo.co), a sales consulting firm that helps B2B companies use a business operating system to create and execute revenue growth goals. 

Darrell describes the low-hanging fruit most people leave rotting on the vine, the common behavior patterns and ways of thinking that drive this, and how it hurts people. He then teaches what “100% Sold” means, the three levels on which people should track “100% sold," and what people should do with account management to get to 100% sold.

Listen to the full interview on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">EMPM0UJP-NZH0K9</guid>
      <pubDate>Tue, 29 Nov 2022 15:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Darrell-Amy-Interview-10.27.22.mp3" length="47212331" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[How do you stop killing your low-hanging fruit by cross selling to your current client base? Find out in this podcast interview with Darrell Amy, host of the Revenue Growth Podcast and 
Founder/CEO of Convergo (www.Convergo.co), a sales consulting fi ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[How do you stop killing your low-hanging fruit by cross selling to your current client base? Find out in this podcast interview with Darrell Amy, host of the Revenue Growth Podcast and 
Founder/CEO of Convergo (www.Convergo.co), a sales consulting firm that helps B2B companies use a business operating system to create and execute revenue growth goals. 

Darrell describes the low-hanging fruit most people leave rotting on the vine, the common behavior patterns and ways of thinking that drive this, and how it hurts people. He then teaches what “100% Sold” means, the three levels on which people should track “100% sold," and what people should do with account management to get to 100% sold.

Listen to the full interview on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:32:46</itunes:duration>
      <itunes:length>47212331</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[126 - 4 “Disabilities” That Make People Great Entrepreneurs - Justin Breen]]></title>
      <description><![CDATA[What are the 4 “disabilities” that make people great entrepreneurs? 

Justin Breen, author of Epic Business and his new book, Epic Life: How to Build Collaborative Global Companies While Putting Your Loved Ones First (https://www.amazon.com/Epic-Life-Collaborative-Companies-Putting-ebook/dp/B0B7QLBDLM) is the founder and CEO of PR firm BrEpic Communications (www.BRepicLLC.com).

Justin describes how most highly driven great entrepreneurs he's encountered have one, and as many as all four, of the following four things in common:

1. ADHD
2. Dyslexia
3. Aspergers/ASD
4. Extremely high IQ

Perhaps this describes you. Perhaps it describes someone in your life. 

Justin breaks down what makes people with these qualities so successful, what personal challenges and traumas they face, and how to make a huge difference as an entrepreneur while still putting your family and relationships first.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">GA2A7N0V-0Z4CXR</guid>
      <pubDate>Tue, 22 Nov 2022 15:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Justin-Breen-Interview-10.21.22.mp3" length="49213359" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[What are the 4 “disabilities” that make people great entrepreneurs? 

Justin Breen, author of Epic Business and his new book, Epic Life: How to Build Collaborative Global Companies While Putting Your Loved Ones First (https://www.amazon.com/Epic-Life ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[What are the 4 “disabilities” that make people great entrepreneurs? 

Justin Breen, author of Epic Business and his new book, Epic Life: How to Build Collaborative Global Companies While Putting Your Loved Ones First (https://www.amazon.com/Epic-Life-Collaborative-Companies-Putting-ebook/dp/B0B7QLBDLM) is the founder and CEO of PR firm BrEpic Communications (www.BRepicLLC.com).

Justin describes how most highly driven great entrepreneurs he's encountered have one, and as many as all four, of the following four things in common:

1. ADHD
2. Dyslexia
3. Aspergers/ASD
4. Extremely high IQ

Perhaps this describes you. Perhaps it describes someone in your life. 

Justin breaks down what makes people with these qualities so successful, what personal challenges and traumas they face, and how to make a huge difference as an entrepreneur while still putting your family and relationships first.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:34:10</itunes:duration>
      <itunes:length>49213359</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[125 - How to Declutter Your Professional and Personal Life - Andrew Mellen]]></title>
      <description><![CDATA[Learn how to declutter your professional and personal life in this episode with Andrew Mellen, a professional organizer, coach, speaker, and trainer (learn more at www.AndrewMellen.com).

Andrew explains what it looks like when people feel overwhelmed and disorganized, whether in their personal or professional lives, what they THINK the issue is, what the real issue is, and how to "call BS on Busy," and exactly how to unclutter your mind.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">GLA177FP-MB1EMI</guid>
      <pubDate>Tue, 15 Nov 2022 15:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Andrew-Mellen-Interview-10.21.22.mp3" length="41530671" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn how to declutter your professional and personal life in this episode with Andrew Mellen, a professional organizer, coach, speaker, and trainer (learn more at www.AndrewMellen.com).

Andrew explains what it looks like when people feel overwhelme ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn how to declutter your professional and personal life in this episode with Andrew Mellen, a professional organizer, coach, speaker, and trainer (learn more at www.AndrewMellen.com).

Andrew explains what it looks like when people feel overwhelmed and disorganized, whether in their personal or professional lives, what they THINK the issue is, what the real issue is, and how to "call BS on Busy," and exactly how to unclutter your mind.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:28:50</itunes:duration>
      <itunes:length>41530671</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[124 - How to Do More with Less in Business - Crista Grasso]]></title>
      <description><![CDATA[Learn how to do more with less in business from our guest in this episode, Crista Grasso, founder of Lean Out Method, which helps entrepreneurs scale their business simply & sustainably (www.LeanOutMethod.com). 

If you find yourself in your business in between the solopreneur phase of business and being a small business ready to truly scale with a management system like the Entrepreneurial Operating System (EOS) or System and Soul, what do you do? 

You're overwhelmed and have mostly executors on your team, are in the high 6 figure revenue level, or low 8 figures, and you're not sure how to set up the team and processes necessary to start having a self-managing business. What are your options?

Crista explains how to bridge the gap and how to cut back and "lean out" so you can free yourself and your cash flow up to do what's necessary to get to the next level. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">3H0VZG1P-1AO47VI</guid>
      <pubDate>Tue, 08 Nov 2022 15:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Crista-Grasso-Interview-10.21.22.mp3" length="39750743" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn how to do more with less in business from our guest in this episode, Crista Grasso, founder of Lean Out Method, which helps entrepreneurs scale their business simply & sustainably (www.LeanOutMethod.com). 

If you find yourself in your business ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn how to do more with less in business from our guest in this episode, Crista Grasso, founder of Lean Out Method, which helps entrepreneurs scale their business simply & sustainably (www.LeanOutMethod.com). 

If you find yourself in your business in between the solopreneur phase of business and being a small business ready to truly scale with a management system like the Entrepreneurial Operating System (EOS) or System and Soul, what do you do? 

You're overwhelmed and have mostly executors on your team, are in the high 6 figure revenue level, or low 8 figures, and you're not sure how to set up the team and processes necessary to start having a self-managing business. What are your options?

Crista explains how to bridge the gap and how to cut back and "lean out" so you can free yourself and your cash flow up to do what's necessary to get to the next level. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:27:35</itunes:duration>
      <itunes:length>39750743</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[123 - What is Decentralized Leadership - Joe Frost]]></title>
      <description><![CDATA[Our guest today, Joseph Frost, explains and gives examples to understand the principle of decentralized leadership and how to apply it. 

Joe is the founder of the Fractional CMO franchise, yorCMO (www.yorCMO.com), and is co-founder of the Fractional Professionals Association.

Joe Frost explains what decentralized leadership is, practical tips on how to apply it, how it's a way of getting you, your managers, and your leadership members more out of the day-to-day and help all of your team members take more ownership, responsibility, and personal concern for the parts of the business who are under their purview.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">J3WQ2393-3BLNMI</guid>
      <pubDate>Tue, 01 Nov 2022 14:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Joe-Frost-Interview-10.7.22.mp3" length="46619045" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today, Joseph Frost, explains and gives examples to understand the principle of decentralized leadership and how to apply it. 

Joe is the founder of the Fractional CMO franchise, yorCMO (www.yorCMO.com), and is co-founder of the Fractional ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today, Joseph Frost, explains and gives examples to understand the principle of decentralized leadership and how to apply it. 

Joe is the founder of the Fractional CMO franchise, yorCMO (www.yorCMO.com), and is co-founder of the Fractional Professionals Association.

Joe Frost explains what decentralized leadership is, practical tips on how to apply it, how it's a way of getting you, your managers, and your leadership members more out of the day-to-day and help all of your team members take more ownership, responsibility, and personal concern for the parts of the business who are under their purview.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:32:22</itunes:duration>
      <itunes:length>46619045</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[122 - How Abundance-Mindedness is Key to Business Growth - Brent Freeman]]></title>
      <description><![CDATA[In this episode we talk about the phenomenon of success running away from those who chase it the hardest - i.e., how an abundance mindset is the key to business (and personal) growth. 

Our guest, Brent Freeman, is the founder & president of Stealth Venture Labs (www.StealthVenturLabs.com), an ecommerce marketing “anti-agency." He happens to have also been knighted by the Italian royal family in 2020!

Brent talks about how he used to live in a scarcity mindset, how changing his approach became the key to success, and how to get there even if current bad circumstances or past trauma make trusting in abundance almost seem impossible and completely unrealistic.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">CSI3EIRV-MAKBJ4I</guid>
      <pubDate>Tue, 25 Oct 2022 14:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Brent-Freeman-Interview-10.7.22.mp3" length="49633261" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode we talk about the phenomenon of success running away from those who chase it the hardest - i.e., how an abundance mindset is the key to business (and personal) growth. 

Our guest, Brent Freeman, is the founder & president of Stealth  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode we talk about the phenomenon of success running away from those who chase it the hardest - i.e., how an abundance mindset is the key to business (and personal) growth. 

Our guest, Brent Freeman, is the founder & president of Stealth Venture Labs (www.StealthVenturLabs.com), an ecommerce marketing “anti-agency." He happens to have also been knighted by the Italian royal family in 2020!

Brent talks about how he used to live in a scarcity mindset, how changing his approach became the key to success, and how to get there even if current bad circumstances or past trauma make trusting in abundance almost seem impossible and completely unrealistic.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:34:27</itunes:duration>
      <itunes:length>49633261</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[121 - How to Systemize in a Unique-Deliverable Business - Eric Pines]]></title>
      <description><![CDATA[How do you systemize and scale a business where your deliverable to each client or customer is different? Listen to this conversation with Eric Pines, founder and partner at Pines Federal (www.PinesFederal.com), a Houston-based law firm focused on Federal employment law, collective bargaining, and with a rare expertise in certain niche elements of Veteran’s Administration laws.

Eric shows how the law, like many types of business, has deliverables unique to each client. He explains how to break out the customizable parts of the business from the customizable parts and then put those processes in place. He explains how to keep clients' experience personal so that processes don't go too far by making people feel like all they are to you is a transaction.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">4J0I6SQW-0TQPVI</guid>
      <pubDate>Tue, 04 Oct 2022 14:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Eric-Pines-Interview-9.23.22.mp3" length="46999783" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[How do you systemize and scale a business where your deliverable to each client or customer is different? Listen to this conversation with Eric Pines, founder and partner at Pines Federal (www.PinesFederal.com), a Houston-based law firm focused on Fe ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[How do you systemize and scale a business where your deliverable to each client or customer is different? Listen to this conversation with Eric Pines, founder and partner at Pines Federal (www.PinesFederal.com), a Houston-based law firm focused on Federal employment law, collective bargaining, and with a rare expertise in certain niche elements of Veteran’s Administration laws.

Eric shows how the law, like many types of business, has deliverables unique to each client. He explains how to break out the customizable parts of the business from the customizable parts and then put those processes in place. He explains how to keep clients' experience personal so that processes don't go too far by making people feel like all they are to you is a transaction.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:32:37</itunes:duration>
      <itunes:length>46999783</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[120 - Do Fractional CMOs Make Any Sense for Business Owners? - Marcus Sheridan]]></title>
      <description><![CDATA[In this episode I spoke with, Marcus Sheridan, author of They Ask, You Answer (https://www.amazon.com/They-Ask-You-Answer-Revolutionary/dp/1119610141), to talk about whether or not Fractional CMOs are a good idea for business owners.

A few weeks ago, Marcus posted an "unpopular opinion" on LinkedIn, stating that while he understood why marketers want to work with clients using a "Fractional CMO model," he did not think it was a good idea for business owners, and argued that it just cheapened marketing's true, transformative role in a business (original post: https://www.linkedin.com/feed/update/urn:li:share:6957499522235146240).

Because this is the official podcast of Fractional Leadership, the professional association for Fractional Leaders of all types, including Fractional CMOs, our host, Ben Wolf, invited Marcus, in the comments to his post, to come on the show to talk over his thoughts on the subject and see if we could find any common ground.

You do not want to miss this lively conversation!

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">7CTNPFI4-I6SWCDI</guid>
      <pubDate>Tue, 30 Aug 2022 14:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Marcus-Sheridan-Interview-8.26.22.mp3" length="52141169" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode I spoke with, Marcus Sheridan, author of They Ask, You Answer (https://www.amazon.com/They-Ask-You-Answer-Revolutionary/dp/1119610141), to talk about whether or not Fractional CMOs are a good idea for business owners.

A few weeks ago ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode I spoke with, Marcus Sheridan, author of They Ask, You Answer (https://www.amazon.com/They-Ask-You-Answer-Revolutionary/dp/1119610141), to talk about whether or not Fractional CMOs are a good idea for business owners.

A few weeks ago, Marcus posted an "unpopular opinion" on LinkedIn, stating that while he understood why marketers want to work with clients using a "Fractional CMO model," he did not think it was a good idea for business owners, and argued that it just cheapened marketing's true, transformative role in a business (original post: https://www.linkedin.com/feed/update/urn:li:share:6957499522235146240).

Because this is the official podcast of Fractional Leadership, the professional association for Fractional Leaders of all types, including Fractional CMOs, our host, Ben Wolf, invited Marcus, in the comments to his post, to come on the show to talk over his thoughts on the subject and see if we could find any common ground.

You do not want to miss this lively conversation!

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:36:12</itunes:duration>
      <itunes:length>52141169</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[119 - The Tag-Team Fractional Leadership Model - David Baughman & Nauman Poonja]]></title>
      <description><![CDATA[Our guests today explain an innovative tag-team Fractional Leadership model. David Baughman (Fractional COO) and Nauman Poonja (Fractional CFO) have teamed up to create a combined offering where clients turn over all of their operations to them. Their offering is called Fractional Gurus (www.FractionalGurus.com). 

They explain what led them to want to explore this tag-team joint offering, how it works, how they plan to scale it, and what distinguishes what they're doing from multidisciplinary firms like TechCXO.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">1E0Y5TN-V9HTYV6L</guid>
      <pubDate>Tue, 23 Aug 2022 13:18:48 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/David-Baughman-Nauman-Poonja-Interview-8.19.22.mp3" length="39465601" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guests today explain an innovative tag-team Fractional Leadership model. David Baughman (Fractional COO) and Nauman Poonja (Fractional CFO) have teamed up to create a combined offering where clients turn over all of their operations to them. Thei ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guests today explain an innovative tag-team Fractional Leadership model. David Baughman (Fractional COO) and Nauman Poonja (Fractional CFO) have teamed up to create a combined offering where clients turn over all of their operations to them. Their offering is called Fractional Gurus (www.FractionalGurus.com). 

They explain what led them to want to explore this tag-team joint offering, how it works, how they plan to scale it, and what distinguishes what they're doing from multidisciplinary firms like TechCXO.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:27:24</itunes:duration>
      <itunes:length>39465601</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[118 - How to Use Vision-First Marketing to Avoid Wasting Time - Cindy Skach]]></title>
      <description><![CDATA[Our guest on the podcast today teaches how to use vision-first marketing to avoid wasting your time. Cindy Skach is a Fractional CMO and is co-founder of Foundations First Marketing (www.FoundationsFirstMarketing.com).

Cindy explains how most businesses dive straight into specific marketing tactics, rather than strategy or vision first, and we explore what dynamics drive that trend. She explains what a vision statement is, the two questions you must ask yourself before implementing any marketing tactic (once you've identified your vision/goal), and the foundational elements of your marketing infrastructure before even getting into the specifics of tactics.

Cindy also explains what Fractional CMOs in general, as well as her firm specifically, do to set clients up with a clear vision and strategy, and then ensure the business itself has or builds the capability to execute consistently on that strategy over time.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">FU1YDSXL-RBE29</guid>
      <pubDate>Tue, 16 Aug 2022 14:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Cindy-Skach-Interview-8.5.22.mp3" length="41376855" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest on the podcast today teaches how to use vision-first marketing to avoid wasting your time. Cindy Skach is a Fractional CMO and is co-founder of Foundations First Marketing (www.FoundationsFirstMarketing.com).

Cindy explains how most busine ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest on the podcast today teaches how to use vision-first marketing to avoid wasting your time. Cindy Skach is a Fractional CMO and is co-founder of Foundations First Marketing (www.FoundationsFirstMarketing.com).

Cindy explains how most businesses dive straight into specific marketing tactics, rather than strategy or vision first, and we explore what dynamics drive that trend. She explains what a vision statement is, the two questions you must ask yourself before implementing any marketing tactic (once you've identified your vision/goal), and the foundational elements of your marketing infrastructure before even getting into the specifics of tactics.

Cindy also explains what Fractional CMOs in general, as well as her firm specifically, do to set clients up with a clear vision and strategy, and then ensure the business itself has or builds the capability to execute consistently on that strategy over time.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:28:43</itunes:duration>
      <itunes:length>41376855</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[117 - What to think about BEFORE becoming a Fractional CFO - John Ball]]></title>
      <description><![CDATA[What do you need to think about BEFORE becoming a Fractional CFO? Our guest, John Ball, founder and CEO of Seaton Hill (www.SeatonHill.com), one of the United States’ foremost Fractional CFO firms, answers that question.

John talks about understanding WHY you want to become a Fractional CFO (or other type of Fractional Leader), what to expect so you go into it with your eyes open, and what kind of people and situations fractional executive work is not a good fit for.

John also talks about the differences, advantages, and disadvantages of going out on your own to do fractional work versus what it is like to work with the various types of fractional executive firms.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
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      <pubDate>Tue, 09 Aug 2022 14:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/John-Ball-Interview-8.5.22.mp3" length="39035989" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[What do you need to think about BEFORE becoming a Fractional CFO? Our guest, John Ball, founder and CEO of Seaton Hill (www.SeatonHill.com), one of the United States’ foremost Fractional CFO firms, answers that question.

John talks about understandi ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[What do you need to think about BEFORE becoming a Fractional CFO? Our guest, John Ball, founder and CEO of Seaton Hill (www.SeatonHill.com), one of the United States’ foremost Fractional CFO firms, answers that question.

John talks about understanding WHY you want to become a Fractional CFO (or other type of Fractional Leader), what to expect so you go into it with your eyes open, and what kind of people and situations fractional executive work is not a good fit for.

John also talks about the differences, advantages, and disadvantages of going out on your own to do fractional work versus what it is like to work with the various types of fractional executive firms.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:27:06</itunes:duration>
      <itunes:length>39035989</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[116 - How to Make a Mixed Entrepreneurial Marriage Work - Kelly Clements]]></title>
      <description><![CDATA[How do you make a mixed entrepreneurial marriage work? Listen to or watch this episode to find out. Kelly Clements, our guest, is founder of EntrepreNewer  (www.TheEntrepreNewer.com), where she and her team provide marriage coaching for couples where one or both members of the couple are entrepeneurial business owners.

Kelly talks about what happens with spouses of entrepreneurs, including loss of personal identity or purpose, and how the problems typically differ when the non-entrepreneurial spouse is a man versus a woman. She shares key things both the entrepreneurial spouse and the non-entrepreneurial spouse can do to make their relationship successful and avoid the failed relationships that so often happen because of the differences between them.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">BTFPQOAS-VXI529</guid>
      <pubDate>Tue, 02 Aug 2022 14:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Kelly-Clements-Interview-7.22.22.mp3" length="44065631" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[How do you make a mixed entrepreneurial marriage work? Listen to or watch this episode to find out. Kelly Clements, our guest, is founder of EntrepreNewer  (www.TheEntrepreNewer.com), where she and her team provide marriage coaching for couples where ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[How do you make a mixed entrepreneurial marriage work? Listen to or watch this episode to find out. Kelly Clements, our guest, is founder of EntrepreNewer  (www.TheEntrepreNewer.com), where she and her team provide marriage coaching for couples where one or both members of the couple are entrepeneurial business owners.

Kelly talks about what happens with spouses of entrepreneurs, including loss of personal identity or purpose, and how the problems typically differ when the non-entrepreneurial spouse is a man versus a woman. She shares key things both the entrepreneurial spouse and the non-entrepreneurial spouse can do to make their relationship successful and avoid the failed relationships that so often happen because of the differences between them.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:30:35</itunes:duration>
      <itunes:length>44065631</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[115 - Getting From Full-Time Job To Full Client Load - Jay Kingley]]></title>
      <description><![CDATA[Learn from our guest today how Fractional Leaders and others can bridge the yawning gap between a full-time job and a full client load. 

Jay Kingley, our guest, and his business partner, Taz Sadhukhan, are co-founders Centricity (www.CentricityB2B.com), which provides early-stage consultants and fractional executives with a 12-month, structured business development coaching program to bridge the gap between a full-time salary and a full client load.

Jay shares the ways most Fractional Leaders and consultants approach business development, how they are shaped by the "products and services" marketing approaches they're surrounded with, and the five elements of what works for experienced knowledge workers who need to get their own clients.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.
]]></description>
      <guid isPermaLink="false">2205K06M-RU3J714</guid>
      <pubDate>Tue, 26 Jul 2022 14:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jay-Kingley-Interview-7.8.22.mp3" length="57970265" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn from our guest today how Fractional Leaders and others can bridge the yawning gap between a full-time job and a full client load. 

Jay Kingley, our guest, and his business partner, Taz Sadhukhan, are co-founders Centricity (www.CentricityB2B.c ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn from our guest today how Fractional Leaders and others can bridge the yawning gap between a full-time job and a full client load. 

Jay Kingley, our guest, and his business partner, Taz Sadhukhan, are co-founders Centricity (www.CentricityB2B.com), which provides early-stage consultants and fractional executives with a 12-month, structured business development coaching program to bridge the gap between a full-time salary and a full client load.

Jay shares the ways most Fractional Leaders and consultants approach business development, how they are shaped by the "products and services" marketing approaches they're surrounded with, and the five elements of what works for experienced knowledge workers who need to get their own clients.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.
]]></itunes:summary>
      <itunes:duration>0:40:15</itunes:duration>
      <itunes:length>57970265</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[114- The Trigger for Using Interim Executive Talent - Damon Neth]]></title>
      <description><![CDATA[Our guest today teaches how to recognize the triggers that would cause you to consider using interim executive talent, whether "full-time dedicated" or fractional, and how to set up the engagement to be successful. 

Damon Neth is a Certified EOS Implementer®, has a long history as a fractional executive, and is the co-author of X-Formation - Transforming Business through interim executive Leadership (https://www.amazon.com/X-Formation-Transforming-Business-Executive-Leadership/dp/1544500459/).

Based on  his three decades of experience in interim executive leadership, Damon shares how to recognize the signs when an interim executive may be the type of solution you should consider. He talks about what engagements like that look like, how to select the right person, and how to ensure that the engagement is successful.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
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      <pubDate>Tue, 19 Jul 2022 14:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Damon-Neth-Interview-7-8-22.mp3" length="39512343" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today teaches how to recognize the triggers that would cause you to consider using interim executive talent, whether "full-time dedicated" or fractional, and how to set up the engagement to be successful. 

Damon Neth is a Certified EOS Imp ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today teaches how to recognize the triggers that would cause you to consider using interim executive talent, whether "full-time dedicated" or fractional, and how to set up the engagement to be successful. 

Damon Neth is a Certified EOS Implementer®, has a long history as a fractional executive, and is the co-author of X-Formation - Transforming Business through interim executive Leadership (https://www.amazon.com/X-Formation-Transforming-Business-Executive-Leadership/dp/1544500459/).

Based on  his three decades of experience in interim executive leadership, Damon shares how to recognize the signs when an interim executive may be the type of solution you should consider. He talks about what engagements like that look like, how to select the right person, and how to ensure that the engagement is successful.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:27:25</itunes:duration>
      <itunes:length>39512343</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[113 - How to Double Your Business With a Best-Selling book - Sara Connell]]></title>
      <description><![CDATA[How can you double your business with a best-selling book? Sara Connell, our guest on this episode, answers that question. Sara is the author of the newly released book, The Science of Getting Rich - for Women (https://www.amazon.com/Science-Getting-Rich-Women-Millions/dp/1949550702/0) and is the founder of Sara Connell Coaching (www.SaraConnell.com), which offers, among others, the “Write Your Book” program.

Sara explains tips, techniques, and methods too numerous to recount here how to write a book, includig the mindset shift you need to make, and how writing and promoting a book differs when you're using it to grow your business, rather than only inspire or be part of a personal mission or passion, and how to maximally leverage the book to faciliate business growth. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">I2JISH5J-3Y2E29</guid>
      <pubDate>Tue, 12 Jul 2022 14:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Sara-Connell-Interview-6.24.22.mp3" length="41345179" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[How can you double your business with a best-selling book? Sara Connell, our guest on this episode, answers that question. Sara is the author of the newly released book, The Science of Getting Rich - for Women (https://www.amazon.com/Science-Getting- ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[How can you double your business with a best-selling book? Sara Connell, our guest on this episode, answers that question. Sara is the author of the newly released book, The Science of Getting Rich - for Women (https://www.amazon.com/Science-Getting-Rich-Women-Millions/dp/1949550702/0) and is the founder of Sara Connell Coaching (www.SaraConnell.com), which offers, among others, the “Write Your Book” program.

Sara explains tips, techniques, and methods too numerous to recount here how to write a book, includig the mindset shift you need to make, and how writing and promoting a book differs when you're using it to grow your business, rather than only inspire or be part of a personal mission or passion, and how to maximally leverage the book to faciliate business growth. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:28:42</itunes:duration>
      <itunes:length>41345179</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[112 - Creating a Brand From the Ground Up - Stæven Frey]]></title>
      <description><![CDATA[Our guest shares how to create a brand and product from the ground up. Stæven Frey is the Chief Strategy Officer for clients through his company, Quantum Branding (www.QuantumBranding.Agency), an evidence-based branding agency in Nashville, TN that helps clients create brands and products that sell.

Staeven shares and debunks the 3 biggest branding myths, the key elements of a successful brand, the kinds of data your brand needs to use if it is to be successful, and why marketing seems so complicated to most people and how to simplify it.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">J41JSGFS-Y6TJ4I</guid>
      <pubDate>Tue, 05 Jul 2022 14:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Staeven-Frey-Interview-6.10.22.mp3" length="59284699" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest shares how to create a brand and product from the ground up. Stæven Frey is the Chief Strategy Officer for clients through his company, Quantum Branding (www.QuantumBranding.Agency), an evidence-based branding agency in Nashville, TN that h ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest shares how to create a brand and product from the ground up. Stæven Frey is the Chief Strategy Officer for clients through his company, Quantum Branding (www.QuantumBranding.Agency), an evidence-based branding agency in Nashville, TN that helps clients create brands and products that sell.

Staeven shares and debunks the 3 biggest branding myths, the key elements of a successful brand, the kinds of data your brand needs to use if it is to be successful, and why marketing seems so complicated to most people and how to simplify it.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:41:09</itunes:duration>
      <itunes:length>59284699</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[111 - How to Get Results from Your Scorecard - Jeff Provost]]></title>
      <description><![CDATA[Learn from our guest today how to get results from your scorecard! Jeff Provost is the founder and CEO of Key Performance Integrators (COOs) (www.KPIntegrators.com), so you can see that he has a passion for great metrics.

Jeff shares what happens when you don't have enough measurables, track the wrong ones, or track too many of them. He explains the ideal number and type of measurables depending on the number of major functions of your business, how to use those measurables, and how to tell when questions about what kind of measurables to use are really signs of weakness at the departmental level.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">9I9F37HL-D5NRK9</guid>
      <pubDate>Tue, 28 Jun 2022 14:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jeff-Provost-Interview-6.10.22.mp3" length="45812059" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn from our guest today how to get results from your scorecard! Jeff Provost is the founder and CEO of Key Performance Integrators (COOs) (www.KPIntegrators.com), so you can see that he has a passion for great metrics.

Jeff shares what happens wh ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn from our guest today how to get results from your scorecard! Jeff Provost is the founder and CEO of Key Performance Integrators (COOs) (www.KPIntegrators.com), so you can see that he has a passion for great metrics.

Jeff shares what happens when you don't have enough measurables, track the wrong ones, or track too many of them. He explains the ideal number and type of measurables depending on the number of major functions of your business, how to use those measurables, and how to tell when questions about what kind of measurables to use are really signs of weakness at the departmental level.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:31:48</itunes:duration>
      <itunes:length>45812059</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[110 - The Office is Over - David Siegel]]></title>
      <description><![CDATA[Our guest in this episode, David Siegel, CEO of MeetUp.com, explains why the office is over and what that means for your business. 

Before becoming CEO of Meetup.com, the largest platform for finding and building local community, whose goal is to use technology to get people off technology, David was the CEO of Investopedia and, before that, President of Seeking Alpha. He is the author of the new book, Decide & Conquer: 44 Decisions That Will Make or Break All Leaders (https://www.amazon.com/Decide-Conquer-Decisions-Break-Leaders/dp/140023087X).

In this fascinating conversation, David shares in what ways "the office is over," why rumors of its demise are partially exaggerated, which kinds of business need to keep an in-person element and why, and 2 big strategies for how to successfully go back to (or stay) in-person.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast!
]]></description>
      <guid isPermaLink="false">3N17U31W-3SJ1YVI</guid>
      <pubDate>Tue, 21 Jun 2022 14:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/David-Siegal-Interview-6.3.22.mp3" length="37166209" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest in this episode, David Siegel, CEO of MeetUp.com, explains why the office is over and what that means for your business. 

Before becoming CEO of Meetup.com, the largest platform for finding and building local community, whose goal is to us ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest in this episode, David Siegel, CEO of MeetUp.com, explains why the office is over and what that means for your business. 

Before becoming CEO of Meetup.com, the largest platform for finding and building local community, whose goal is to use technology to get people off technology, David was the CEO of Investopedia and, before that, President of Seeking Alpha. He is the author of the new book, Decide & Conquer: 44 Decisions That Will Make or Break All Leaders (https://www.amazon.com/Decide-Conquer-Decisions-Break-Leaders/dp/140023087X).

In this fascinating conversation, David shares in what ways "the office is over," why rumors of its demise are partially exaggerated, which kinds of business need to keep an in-person element and why, and 2 big strategies for how to successfully go back to (or stay) in-person.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast!
]]></itunes:summary>
      <itunes:duration>0:25:48</itunes:duration>
      <itunes:length>37166209</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[109 - Five Tips To Set Your Fractional CMO Up for Success - Fran Biderman-Gross]]></title>
      <description><![CDATA[Our guest today, Fran Biderman-Gross, teaches 5 tips for setting up your Fractional CMO's engagement for success. 

Fran is the founder and CEO of Advantages (www.Advantages.net), a marketing communications agency, is a Fractional CMO, and is a member of the Fractional Leadership community. She wrote the recent book: How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit (https://www.amazon.com/Lead-Values-Based-Professional-Services-Firm/dp/1119621526).

We cover why most marketing engagements are so short-lived and lead to disappointed expectations and frustrations, whether they be full-time CMOs, Fractional CMOs, or agencies. She shares the disconnect that often happens and 5 ways to set up those engagements for success so you don't become a statistic!

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">KS6K1BTC-HILIK9</guid>
      <pubDate>Tue, 14 Jun 2022 14:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Fran-Biderman-Gross-Interview-6.3.22.mp3" length="43530537" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today, Fran Biderman-Gross, teaches 5 tips for setting up your Fractional CMO's engagement for success. 

Fran is the founder and CEO of Advantages (www.Advantages.net), a marketing communications agency, is a Fractional CMO, and is a membe ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today, Fran Biderman-Gross, teaches 5 tips for setting up your Fractional CMO's engagement for success. 

Fran is the founder and CEO of Advantages (www.Advantages.net), a marketing communications agency, is a Fractional CMO, and is a member of the Fractional Leadership community. She wrote the recent book: How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit (https://www.amazon.com/Lead-Values-Based-Professional-Services-Firm/dp/1119621526).

We cover why most marketing engagements are so short-lived and lead to disappointed expectations and frustrations, whether they be full-time CMOs, Fractional CMOs, or agencies. She shares the disconnect that often happens and 5 ways to set up those engagements for success so you don't become a statistic!

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:30:13</itunes:duration>
      <itunes:length>43530537</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[108- Don't Waste Hundreds of Thousands: the Labor Efficiency Ratio - Christian Brim]]></title>
      <description><![CDATA[Learn how to avoid wasting hundreds of thousands of dollars using something called the Labor Efficiency Ratio with our guest, Christian Brim, founder and CEO of Core Group (www.CoreGroupUS.com), a certified Profit First professional, which provides Fractional CFO, accounting, and wealth management services.

For those of us who are not financial-minded, our eyes start to glaze over when we hear words like "Labor Efficiency Ratio." In this interview, Christian does a great job of explaining through multiple examples and stories what it is, why it's so important it must be on your leadership team's scorecard, and how to use to it smoke out huge hidden issues in your organization and avoid mistakes that could cost hundreds of thousands of dollars every year, if not more.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
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      <pubDate>Tue, 07 Jun 2022 14:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Christian-Brim-Interview-5.13.22.mp3" length="41943071" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn how to avoid wasting hundreds of thousands of dollars using something called the Labor Efficiency Ratio with our guest, Christian Brim, founder and CEO of Core Group (www.CoreGroupUS.com), a certified Profit First professional, which provides F ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn how to avoid wasting hundreds of thousands of dollars using something called the Labor Efficiency Ratio with our guest, Christian Brim, founder and CEO of Core Group (www.CoreGroupUS.com), a certified Profit First professional, which provides Fractional CFO, accounting, and wealth management services.

For those of us who are not financial-minded, our eyes start to glaze over when we hear words like "Labor Efficiency Ratio." In this interview, Christian does a great job of explaining through multiple examples and stories what it is, why it's so important it must be on your leadership team's scorecard, and how to use to it smoke out huge hidden issues in your organization and avoid mistakes that could cost hundreds of thousands of dollars every year, if not more.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:29:07</itunes:duration>
      <itunes:length>41943071</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[107 - How to Rock Your Remote Work Culture - Kaleem Clarkson]]></title>
      <description><![CDATA[Our guest today shares how to rock your remote work culture. Kaleem Clarkson is a Fractional Chief People Officer and co-founder/COO of Blend Me (www.BlendMeInc.com), a remote employee experience consultancy.

Kaleem explains who needs to create a fully-remote or hybrid remote business, how to solve the talent shortage, how to succeed with onboarding (the biggest challenge that makes employees have a bad experience with you), and the ONE thing you must do to create a good culture if your workforce is distributed.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.

]]></description>
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      <pubDate>Tue, 31 May 2022 14:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Kaleem-Clarkson-Interview-5.13.22.mp3" length="41943071" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today shares how to rock your remote work culture. Kaleem Clarkson is a Fractional Chief People Officer and co-founder/COO of Blend Me (www.BlendMeInc.com), a remote employee experience consultancy.

Kaleem explains who needs to create a fu ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today shares how to rock your remote work culture. Kaleem Clarkson is a Fractional Chief People Officer and co-founder/COO of Blend Me (www.BlendMeInc.com), a remote employee experience consultancy.

Kaleem explains who needs to create a fully-remote or hybrid remote business, how to solve the talent shortage, how to succeed with onboarding (the biggest challenge that makes employees have a bad experience with you), and the ONE thing you must do to create a good culture if your workforce is distributed.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.

]]></itunes:summary>
      <itunes:duration>0:29:07</itunes:duration>
      <itunes:length>41943071</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
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    </item>
    <item>
      <title><![CDATA[106 - How a Non-Coder Built a Tech Company - Bryan Clayton]]></title>
      <description><![CDATA[Learn how to build a tech company if you're not a coder. Our guest today, Bryan Clayton, is CEO and co-founder of GreenPal (www.YourGreenPal.com), which describes itself as the Uber of lawn care.

Bryan explains how he went from building, owning, and selling the largest landscaping business in middle-Tennessee to building a national tech company without knowing how to code. He explains how he did that, what place fundraising does or should have in a startup, how to know when it's too soon to delegate something, and when and how to delegate when not doing so holds you back.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
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      <pubDate>Tue, 24 May 2022 13:51:47 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Bryan-Clayton-Interview-5.13.22.mp3" length="47506077" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn how to build a tech company if you're not a coder. Our guest today, Bryan Clayton, is CEO and co-founder of GreenPal (www.YourGreenPal.com), which describes itself as the Uber of lawn care.

Bryan explains how he went from building, owning, and ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn how to build a tech company if you're not a coder. Our guest today, Bryan Clayton, is CEO and co-founder of GreenPal (www.YourGreenPal.com), which describes itself as the Uber of lawn care.

Bryan explains how he went from building, owning, and selling the largest landscaping business in middle-Tennessee to building a national tech company without knowing how to code. He explains how he did that, what place fundraising does or should have in a startup, how to know when it's too soon to delegate something, and when and how to delegate when not doing so holds you back.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:32:59</itunes:duration>
      <itunes:length>47506077</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
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    </item>
    <item>
      <title><![CDATA[105 - How to More Easily Run a Process-Driven Business - Susan Fennema]]></title>
      <description><![CDATA[Our guest, Fractional COO Susan Fennema of Beyond the Chaos, teaches how to more easily run a process-driven business. Her firm provides clients with operations consulting and done-for-you project management.

Susan's shares what it looks like when business owners *don't* have a very process-driven company. And she teaches listeners and viewers the three elements of making a business more process-driven so you don't have to keep feeling overwhelmed and under water.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
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      <pubDate>Tue, 10 May 2022 14:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Susan-Fennema-Interview-5.5.22.mp3" length="33921129" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest, Fractional COO Susan Fennema of Beyond the Chaos, teaches how to more easily run a process-driven business. Her firm provides clients with operations consulting and done-for-you project management.

Susan's shares what it looks like when b ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest, Fractional COO Susan Fennema of Beyond the Chaos, teaches how to more easily run a process-driven business. Her firm provides clients with operations consulting and done-for-you project management.

Susan's shares what it looks like when business owners *don't* have a very process-driven company. And she teaches listeners and viewers the three elements of making a business more process-driven so you don't have to keep feeling overwhelmed and under water.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:23:33</itunes:duration>
      <itunes:length>33921129</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
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    </item>
    <item>
      <title><![CDATA[104 - Reverse Engineering Business Growth for the Life You Want - Renee Morgan]]></title>
      <description><![CDATA[Our guest shares how to reverse engineer your business growth plan to align with getting a life you actually want by envisioning that life before your strategic and tactical business planning. 

Renee Morgan is the Founder & CEO of Radient (with an "e") Pearl Coaching & Consulting  (www.RadientPearl.com), where she also provides Fractional COO services to clients and is a member of the Fractional Leadership community. She has over twenty years’ experience in consulting, including at Deloitte.

In our conversation, Renee teaches the mistakes business owners make when they don't first figure out what they actually want from their lives before just running in and executing whatever they first think they want to do in their business (or just become susceptible to distractions and the random pitches everyone receives). She continues with what to do to avoid those pitfalls and design and build a business that gets you toward the life you want and not burned out, frustrated, overworked, and spending time on things you don't like.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
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      <pubDate>Tue, 03 May 2022 13:30:08 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Renee-Morgan-Interview-5.2.22.mp3" length="41623977" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest shares how to reverse engineer your business growth plan to align with getting a life you actually want by envisioning that life before your strategic and tactical business planning. 

Renee Morgan is the Founder & CEO of Radient (with an " ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest shares how to reverse engineer your business growth plan to align with getting a life you actually want by envisioning that life before your strategic and tactical business planning. 

Renee Morgan is the Founder & CEO of Radient (with an "e") Pearl Coaching & Consulting  (www.RadientPearl.com), where she also provides Fractional COO services to clients and is a member of the Fractional Leadership community. She has over twenty years’ experience in consulting, including at Deloitte.

In our conversation, Renee teaches the mistakes business owners make when they don't first figure out what they actually want from their lives before just running in and executing whatever they first think they want to do in their business (or just become susceptible to distractions and the random pitches everyone receives). She continues with what to do to avoid those pitfalls and design and build a business that gets you toward the life you want and not burned out, frustrated, overworked, and spending time on things you don't like.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:28:53</itunes:duration>
      <itunes:length>41623977</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
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    </item>
    <item>
      <title><![CDATA[103 - The difference Between a Fractional CFO and a COO - Jim Altieri]]></title>
      <description><![CDATA[What's the difference between a Fractional (or full-time for that matter) COO and CFO? Which one do you need? What kinds of issues or ceilings you're hitting trigger the need for one versus the other?

Check out this interview with Jim Altieri, a Fractional CFO from Gershon Morgulis's Imperial Advisory Group (www.ImperialGrp.com). Jim has previously served as both a COO and CFO at a variety of small and midsize businesses.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast]]></description>
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      <pubDate>Tue, 05 Apr 2022 13:03:21 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jim-Altieri-Interview-4.4.22.mp3" length="45411765" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[What's the difference between a Fractional (or full-time for that matter) COO and CFO? Which one do you need? What kinds of issues or ceilings you're hitting trigger the need for one versus the other?

Check out this interview with Jim Altieri, a Fra ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[What's the difference between a Fractional (or full-time for that matter) COO and CFO? Which one do you need? What kinds of issues or ceilings you're hitting trigger the need for one versus the other?

Check out this interview with Jim Altieri, a Fractional CFO from Gershon Morgulis's Imperial Advisory Group (www.ImperialGrp.com). Jim has previously served as both a COO and CFO at a variety of small and midsize businesses.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast]]></itunes:summary>
      <itunes:duration>0:31:31</itunes:duration>
      <itunes:length>45411765</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[102 - How Fractional Integrators Work - Jamie Munoz]]></title>
      <description><![CDATA[Our guest today explains what situations trigger the need for a Fractional Integrator for companies running on EOS® and what the engagements look like day-to-day. 

Jamie Munoz is the Visionary, lead Fractional Integrator, and Founder of Catalyst Integrators (www.CatalystIntegrators.com).

Because she and our host Ben Wolf both have Fractional Integrator firms, many people find it surprising that they collaborate often since they are technically "competitors." 

That makes this the perfect episode for Ben and Jamie to talk over what being "abundance minded" means to them and how that expresses itself in the way they run their businesses and help their respective clients.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
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      <pubDate>Tue, 01 Feb 2022 14:27:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jamie-Munoz-Interview-1.31.21.mp3" length="48124713" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today explains what situations trigger the need for a Fractional Integrator for companies running on EOS® and what the engagements look like day-to-day. 

Jamie Munoz is the Visionary, lead Fractional Integrator, and Founder of Catalyst Int ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today explains what situations trigger the need for a Fractional Integrator for companies running on EOS® and what the engagements look like day-to-day. 

Jamie Munoz is the Visionary, lead Fractional Integrator, and Founder of Catalyst Integrators (www.CatalystIntegrators.com).

Because she and our host Ben Wolf both have Fractional Integrator firms, many people find it surprising that they collaborate often since they are technically "competitors." 

That makes this the perfect episode for Ben and Jamie to talk over what being "abundance minded" means to them and how that expresses itself in the way they run their businesses and help their respective clients.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:33:24</itunes:duration>
      <itunes:length>48124713</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[101 - How to Set up Your CRM Marketing Automation - Lauren Kennedy]]></title>
      <description><![CDATA[Our guest on the podcast today, Lauren Kennedy, explains how to set up your CRM’s marketing automation.

Lauren is founder and Chief Marketing Nerd at Coastal Consulting (www.CoastalConsulting.co), which focuses on helping B2B companies develop and implement processes, automation, and personalized communications using HubSpot and Salesforce.

If you want to learn more about CRMs, how to use them to maximize leads/conversions, how to smooth-ify the effective hand-off to operations, up-sell, and use systems like Hubspot to better retain clients, you don't want to miss this interview.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
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      <pubDate>Tue, 25 Jan 2022 14:30:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Lauren-Kennedy-Interview-1.21.22.mp3" length="47630511" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest on the podcast today, Lauren Kennedy, explains how to set up your CRM’s marketing automation.

Lauren is founder and Chief Marketing Nerd at Coastal Consulting (www.CoastalConsulting.co), which focuses on helping B2B companies develop and i ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest on the podcast today, Lauren Kennedy, explains how to set up your CRM’s marketing automation.

Lauren is founder and Chief Marketing Nerd at Coastal Consulting (www.CoastalConsulting.co), which focuses on helping B2B companies develop and implement processes, automation, and personalized communications using HubSpot and Salesforce.

If you want to learn more about CRMs, how to use them to maximize leads/conversions, how to smooth-ify the effective hand-off to operations, up-sell, and use systems like Hubspot to better retain clients, you don't want to miss this interview.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:33:04</itunes:duration>
      <itunes:length>47630511</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[100 - The Future of Independent Work - Miles Everson]]></title>
      <description><![CDATA[In this episode, Miles Everson talks about the trends in independent work and businesses' use of independent professionals at all levels. He shares what's happening and why.

Miles is CEO of MBO Partners (www.MBOPartners.com), a platform for businesses and over 70,000 independents which recently released its 11th annual edition of their State of Independence Report. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
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      <pubDate>Tue, 11 Jan 2022 14:10:25 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Miles-Everson-Interview-1.7.22.mp3" length="45979673" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode, Miles Everson talks about the trends in independent work and businesses' use of independent professionals at all levels. He shares what's happening and why.

Miles is CEO of MBO Partners (www.MBOPartners.com), a platform for business ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode, Miles Everson talks about the trends in independent work and businesses' use of independent professionals at all levels. He shares what's happening and why.

Miles is CEO of MBO Partners (www.MBOPartners.com), a platform for businesses and over 70,000 independents which recently released its 11th annual edition of their State of Independence Report. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:31:55</itunes:duration>
      <itunes:length>45979673</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[099 - How to Effectively Use Emotion in Your Business - Kevin Perlmutter]]></title>
      <description><![CDATA[We learn from our guest on the podcast today how to use emotion, i.e., what *really* works, in the way you do business and in marketing. 

Kevin Perlmutter is the Chief Strategist and Founder at Limbic Brand Evolution, a brand strategy & neuromarketing consulting firm (www.LimbicBrandEvolution.com).

Kevin shares what mistakes most companies make when marketing themselves and when creating the processes and culture that determine the kind of experience their customers have with them, whether B2B or B2C. 

He explains how, scientifically, people formulate their feelings on you and your business in the first second based on how you, your brand, and the experience they have with you makes them feel.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
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      <pubDate>Tue, 04 Jan 2022 15:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Kevin-Perlmutter-Interview-12.20.21.mp3" length="46332789" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[We learn from our guest on the podcast today how to use emotion, i.e., what *really* works, in the way you do business and in marketing. 

Kevin Perlmutter is the Chief Strategist and Founder at Limbic Brand Evolution, a brand strategy & neuromarketi ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[We learn from our guest on the podcast today how to use emotion, i.e., what *really* works, in the way you do business and in marketing. 

Kevin Perlmutter is the Chief Strategist and Founder at Limbic Brand Evolution, a brand strategy & neuromarketing consulting firm (www.LimbicBrandEvolution.com).

Kevin shares what mistakes most companies make when marketing themselves and when creating the processes and culture that determine the kind of experience their customers have with them, whether B2B or B2C. 

He explains how, scientifically, people formulate their feelings on you and your business in the first second based on how you, your brand, and the experience they have with you makes them feel.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:32:10</itunes:duration>
      <itunes:length>46332789</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[098 - How to Align Your Business and Personal Goals - Ali Nasser]]></title>
      <description><![CDATA[Listen to the end of this episode for one powerful question you should ask yourself to better align the way you're running your business with what you actually want from your life. 

Our guest is Ali Nasser, Founder and CEO of AltruVista and author of the forthcoming book, The Business Owner’s Dilemma: Take Control of the Mental Chatter, Clarify Your Ideal Future, and Enjoy the Success You’ve Earned (www.AliNasser.com).

Ali shares the three main business owners' dilemmas and several practical ways he shows his clients how to find clarity and connect with, align, and achieve their personal and business goals.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
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      <pubDate>Tue, 14 Dec 2021 15:27:55 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Ali-Nasser-Interview-12.13.21.mp3" length="47167395" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Listen to the end of this episode for one powerful question you should ask yourself to better align the way you're running your business with what you actually want from your life. 

Our guest is Ali Nasser, Founder and CEO of AltruVista and author o ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Listen to the end of this episode for one powerful question you should ask yourself to better align the way you're running your business with what you actually want from your life. 

Our guest is Ali Nasser, Founder and CEO of AltruVista and author of the forthcoming book, The Business Owner’s Dilemma: Take Control of the Mental Chatter, Clarify Your Ideal Future, and Enjoy the Success You’ve Earned (www.AliNasser.com).

Ali shares the three main business owners' dilemmas and several practical ways he shows his clients how to find clarity and connect with, align, and achieve their personal and business goals.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:32:44</itunes:duration>
      <itunes:length>47167395</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[097 - How to Succeed Going Solo with a Like-Minded Community - David Shriner-Cahn]]></title>
      <description><![CDATA[Learn from our guest today how to succeed going solo using a like-minded community.

David Shriner-Cahn is a former chemical engineer and executive who now helps consultants, coaches, and professional service business owners learn how to be more successful as entrepreneurs. David is host of the popular podcasts, “Smashing the Plateau” and “Going Solo." You can learn more at www.SmashingThePlateau.com.

David shares the mindset challenge and turmoil people feel, especially after a late-career job loss, if that's what launches them into the path of "going solo." He offers several things people can get clarity on and do to succeed in their solo leadership or consulting business. He shares specific examples and stories, and great tips on how to set the stage for going solo even before making the jump, so the transition is easier to bridge.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">HQ78MOBZ-K9BE29</guid>
      <pubDate>Tue, 16 Nov 2021 11:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/David-Shriner-Cahn-Interview-11.12.21.mp3" length="47036655" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn from our guest today how to succeed going solo using a like-minded community.

David Shriner-Cahn is a former chemical engineer and executive who now helps consultants, coaches, and professional service business owners learn how to be more succ ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn from our guest today how to succeed going solo using a like-minded community.

David Shriner-Cahn is a former chemical engineer and executive who now helps consultants, coaches, and professional service business owners learn how to be more successful as entrepreneurs. David is host of the popular podcasts, “Smashing the Plateau” and “Going Solo." You can learn more at www.SmashingThePlateau.com.

David shares the mindset challenge and turmoil people feel, especially after a late-career job loss, if that's what launches them into the path of "going solo." He offers several things people can get clarity on and do to succeed in their solo leadership or consulting business. He shares specific examples and stories, and great tips on how to set the stage for going solo even before making the jump, so the transition is easier to bridge.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:32:39</itunes:duration>
      <itunes:length>47036655</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[096 - How to Successfully Go Fractional - John Arms]]></title>
      <description><![CDATA[Get tips from our guest on how to go fractional - successfully. 

John Arms is a Fractional CMO and is the cofounder of VoyageurU (www.VoyageurU.com), a learning platform for executives who’ve “gone solo” or who are preparing to do so, with courses and resources to help them learn what they need to set themselves up right, get clients, and succeed.

He talks about why Fractional Leadership is growing and teaches the three elements people need to get clients when building their solo practice and the basics of how to execute those elements. He teaches about clarifying and continually repeating your unique "superpower," as he calls it, that makes you referable because it will trigger people to think of you when they hear anyone talk about problems or needs which your superpower addresses. 

Listen to the full interview on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">F160G22E-IL766R</guid>
      <pubDate>Tue, 02 Nov 2021 14:30:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/John-Arms-Interview-10.29.21.mp3" length="40142503" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Get tips from our guest on how to go fractional - successfully. 

John Arms is a Fractional CMO and is the cofounder of VoyageurU (www.VoyageurU.com), a learning platform for executives who’ve “gone solo” or who are preparing to do so, with courses a ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Get tips from our guest on how to go fractional - successfully. 

John Arms is a Fractional CMO and is the cofounder of VoyageurU (www.VoyageurU.com), a learning platform for executives who’ve “gone solo” or who are preparing to do so, with courses and resources to help them learn what they need to set themselves up right, get clients, and succeed.

He talks about why Fractional Leadership is growing and teaches the three elements people need to get clients when building their solo practice and the basics of how to execute those elements. He teaches about clarifying and continually repeating your unique "superpower," as he calls it, that makes you referable because it will trigger people to think of you when they hear anyone talk about problems or needs which your superpower addresses. 

Listen to the full interview on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:27:52</itunes:duration>
      <itunes:length>40142503</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[095 -  Find Professional and Personal Satisfaction through Mentoring - Jodi-Tatiana Charles]]></title>
      <description><![CDATA[Learn from our guest, Jodi-Tatiana Charles, what we found to be unexpected tips, information, and guidelines on how to successfully find professional and personal satisfaction through mentoring.  

Jodi is the Founder and “Brandographer™” of LCG Brands (www.LCGBrands.com). She brings to bear 30+ years of executive leadership in marketing, branding, and communication success with high profile organizations, including the Greater Boston Chamber of Commerce, the Massachusetts Governor’s Office, NBC Universal, and iHeart Radio. She has mentored over 5,000 students in her lifetime.

Jodi teaches exactly how to find mentees and mentor them in a way that gets them maximum value while fully respecting your time and allowing you to focus on helping others in the areas where you can add the most value for them (i.e., not under-utilizing yourself). She teaches how to access businesses and individual mentees in less-advantaged communities and outside of your own natural community and world.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">HCEPTCTQ-RH33DI</guid>
      <pubDate>Tue, 19 Oct 2021 13:27:18 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jodi-Tatiana-Charles-Interview-10.14.21.mp3" length="52769021" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn from our guest, Jodi-Tatiana Charles, what we found to be unexpected tips, information, and guidelines on how to successfully find professional and personal satisfaction through mentoring.  

Jodi is the Founder and “Brandographer™” of LCG Bran ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn from our guest, Jodi-Tatiana Charles, what we found to be unexpected tips, information, and guidelines on how to successfully find professional and personal satisfaction through mentoring.  

Jodi is the Founder and “Brandographer™” of LCG Brands (www.LCGBrands.com). She brings to bear 30+ years of executive leadership in marketing, branding, and communication success with high profile organizations, including the Greater Boston Chamber of Commerce, the Massachusetts Governor’s Office, NBC Universal, and iHeart Radio. She has mentored over 5,000 students in her lifetime.

Jodi teaches exactly how to find mentees and mentor them in a way that gets them maximum value while fully respecting your time and allowing you to focus on helping others in the areas where you can add the most value for them (i.e., not under-utilizing yourself). She teaches how to access businesses and individual mentees in less-advantaged communities and outside of your own natural community and world.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:36:38</itunes:duration>
      <itunes:length>52769021</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[094 - How to Hire Ridiculously Successful People - Rick Girard]]></title>
      <description><![CDATA[Learn how anyone can hire ridiculously successful people in this episode of the Win Win Podcast.

Rick Girard is CEO of StrideSearch (www.StrideSearch.com), author of recent book: Healing Career Wounds: Your Start-up’s Secret Weapon to Attract, Hire, and Retain Ridiculously Successful People (https://www.amazon.com/dp/173580360X/ref=cm_sw_em_r_mt_dp_JYKJCE10Z9DND1Q829XX), and is host of the Hire Power Radio Show and Podcast (https://www.stridesearch.com/hire-power-radio).

In this episode, Rick shares why the way most of us interview is designed to get us mediocre, and not ridiculously successful, candidates. He explains the steps and elements of his "HireOS" system for effectively hiring the best people, even if you're a startup without a big, established reputation. He augments those teachings with examples and stories so you know exactly how to apply the method in your business.

Listen to Rick's interview on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></description>
      <guid isPermaLink="false">H32FBC70-YKQPVI</guid>
      <pubDate>Tue, 12 Oct 2021 16:08:21 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Rick-Girard-Interview-10.11.21.mp3" length="53313321" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn how anyone can hire ridiculously successful people in this episode of the Win Win Podcast.

Rick Girard is CEO of StrideSearch (www.StrideSearch.com), author of recent book: Healing Career Wounds: Your Start-up’s Secret Weapon to Attract, Hire, ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn how anyone can hire ridiculously successful people in this episode of the Win Win Podcast.

Rick Girard is CEO of StrideSearch (www.StrideSearch.com), author of recent book: Healing Career Wounds: Your Start-up’s Secret Weapon to Attract, Hire, and Retain Ridiculously Successful People (https://www.amazon.com/dp/173580360X/ref=cm_sw_em_r_mt_dp_JYKJCE10Z9DND1Q829XX), and is host of the Hire Power Radio Show and Podcast (https://www.stridesearch.com/hire-power-radio).

In this episode, Rick shares why the way most of us interview is designed to get us mediocre, and not ridiculously successful, candidates. He explains the steps and elements of his "HireOS" system for effectively hiring the best people, even if you're a startup without a big, established reputation. He augments those teachings with examples and stories so you know exactly how to apply the method in your business.

Listen to Rick's interview on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.]]></itunes:summary>
      <itunes:duration>0:37:01</itunes:duration>
      <itunes:length>53313321</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[093- How to Build a Culture of Disruption - Brant Cooper]]></title>
      <description><![CDATA[What does it mean to become disruption proof? How do you inoculate your organization from inevitable disruption (things like ships getting stuck in canals/supply chain, COVID, changing buying habits)?

Our guest in this episode, Brant Cooper, is the New York Times best-selling author of The Lean Entrepreneur and has a book coming out in October, available for pre-order), Disruption Proof: https://brantcooper.com/. Brant is also the CEO of Moves the Needle, a firm which helps inculcate the "entrepreneurial spirit" into organizations to make them "disruption proof." 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Win-Win-Podcast.]]></description>
      <guid isPermaLink="false">JQ5V4G0H-Q93SOR</guid>
      <pubDate>Tue, 10 Aug 2021 14:41:51 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Brant-Cooper-8.2.21.mp3" length="44475735" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[What does it mean to become disruption proof? How do you inoculate your organization from inevitable disruption (things like ships getting stuck in canals/supply chain, COVID, changing buying habits)?

Our guest in this episode, Brant Cooper, is the  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[What does it mean to become disruption proof? How do you inoculate your organization from inevitable disruption (things like ships getting stuck in canals/supply chain, COVID, changing buying habits)?

Our guest in this episode, Brant Cooper, is the New York Times best-selling author of The Lean Entrepreneur and has a book coming out in October, available for pre-order), Disruption Proof: https://brantcooper.com/. Brant is also the CEO of Moves the Needle, a firm which helps inculcate the "entrepreneurial spirit" into organizations to make them "disruption proof." 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Win-Win-Podcast.]]></itunes:summary>
      <itunes:duration>0:30:52</itunes:duration>
      <itunes:length>44475735</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[092 - How to Swagify and Gamify Virtual Events - Jeremy Parker]]></title>
      <description><![CDATA[How do you swagify and gamify virtual events? Jeremy Parker, co-founder and CEO of www.Swag.com, shares ideas on making interesting, engaging, and fun virtual events that use physical things to make people more connected, whether for your team internally, or for marketing or content-sharing events, like webinars.

Jeremy has founded several companies and managed to land Facebook and WeWork as his first two clients at Swag.com! In this interview, check out the game, swag, quiz, and other fun ideas he shares on how to make your organization's events or webinars more fun and engaging.

Check out this great, useful pocket guide to gamifying and swagifying virtual events, which I found really useful personally: https://send.swag.com/hubfs/Virtual%20Event%20Guide.pdf.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Win-Win-Podcast. ]]></description>
      <guid isPermaLink="false">9CN01BNP-HGDS4I</guid>
      <pubDate>Tue, 03 Aug 2021 13:18:58 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jeremy-Parker-Interview-8.2.21.mp3" length="40190315" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[How do you swagify and gamify virtual events? Jeremy Parker, co-founder and CEO of www.Swag.com, shares ideas on making interesting, engaging, and fun virtual events that use physical things to make people more connected, whether for your team intern ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[How do you swagify and gamify virtual events? Jeremy Parker, co-founder and CEO of www.Swag.com, shares ideas on making interesting, engaging, and fun virtual events that use physical things to make people more connected, whether for your team internally, or for marketing or content-sharing events, like webinars.

Jeremy has founded several companies and managed to land Facebook and WeWork as his first two clients at Swag.com! In this interview, check out the game, swag, quiz, and other fun ideas he shares on how to make your organization's events or webinars more fun and engaging.

Check out this great, useful pocket guide to gamifying and swagifying virtual events, which I found really useful personally: https://send.swag.com/hubfs/Virtual%20Event%20Guide.pdf.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Win-Win-Podcast. ]]></itunes:summary>
      <itunes:duration>0:27:54</itunes:duration>
      <itunes:length>40190315</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[091 - How to Fix Leadership-Level People Issues in a Fast-Growing Business - Andrew Bartlow]]></title>
      <description><![CDATA[Our guest today shows how to layer in experienced leaders above people who are used to reporting straight to you, the business owner!

Andrew Bartlow is Founder and Managing Partner at Series B Consulting (www.SeriesBConsulting.com), which provides talent & organizational advisory services to private equity/venture capital portfolios and by mentoring other HR leaders. Andrew is also the co-author of a book released just this month by Columbia University Press, Scaling for Success: People Priorities for High-Growth Organizations (https://www.amazon.com/Scaling-Success-Priorities-High-Growth-Organizations/dp/0231194447/).

Andrew explains how business owners can handle the fear and dangers related to hiring a leadership-level person into a growing small and mid-sized business above people who, until now, have always worked directly for you, the business owner. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Win-Win-Podcast.]]></description>
      <guid isPermaLink="false">2EY7BJLW-4DDEU3D</guid>
      <pubDate>Tue, 20 Jul 2021 14:23:43 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Andrew-Bartlow-Interview-7.19.20.mp3" length="39212830" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today shows how to layer in experienced leaders above people who are used to reporting straight to you, the business owner!

Andrew Bartlow is Founder and Managing Partner at Series B Consulting (www.SeriesBConsulting.com), which provides t ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today shows how to layer in experienced leaders above people who are used to reporting straight to you, the business owner!

Andrew Bartlow is Founder and Managing Partner at Series B Consulting (www.SeriesBConsulting.com), which provides talent & organizational advisory services to private equity/venture capital portfolios and by mentoring other HR leaders. Andrew is also the co-author of a book released just this month by Columbia University Press, Scaling for Success: People Priorities for High-Growth Organizations (https://www.amazon.com/Scaling-Success-Priorities-High-Growth-Organizations/dp/0231194447/).

Andrew explains how business owners can handle the fear and dangers related to hiring a leadership-level person into a growing small and mid-sized business above people who, until now, have always worked directly for you, the business owner. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Win-Win-Podcast.]]></itunes:summary>
      <itunes:duration>0:27:13</itunes:duration>
      <itunes:length>39212830</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[090 - Overcome the Hardest Part - Documenting Your Processes - Gary Vanbutsele]]></title>
      <description><![CDATA[Our guest today shares how to overcome the hardest part of systemizing your business - documenting your processes.

Gary Vanbutsele is the co-founder and CEO of www.UseWhale.io, a process documentation and integrated training system. Gary shares tips and tricks to make process documentation much easier, as well as the unique system he built to integrate training into the systems your people use every day.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Win-Win-Podcast.]]></description>
      <guid isPermaLink="false">5A6QVZ5F-5TRZFR</guid>
      <pubDate>Tue, 06 Jul 2021 14:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Gary-Vanbutsele-Interview-6.28.21.mp3" length="37280838" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today shares how to overcome the hardest part of systemizing your business - documenting your processes.

Gary Vanbutsele is the co-founder and CEO of www.UseWhale.io, a process documentation and integrated training system. Gary shares tips ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today shares how to overcome the hardest part of systemizing your business - documenting your processes.

Gary Vanbutsele is the co-founder and CEO of www.UseWhale.io, a process documentation and integrated training system. Gary shares tips and tricks to make process documentation much easier, as well as the unique system he built to integrate training into the systems your people use every day.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Win-Win-Podcast.]]></itunes:summary>
      <itunes:duration>0:25:52</itunes:duration>
      <itunes:length>37280838</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[089 - How to Find Confidence in Conflict - Kwame Christian, Esq.]]></title>
      <description><![CDATA[In this episode we learn how to become more confident in conflict and, in particular, how business owners and Fractional Leaders can successfully negotiate the engagement to avoid disaster later on.

Kwame Christian, Esq. is the founder and director of the American Negotiation Institute (www.AmericanNegotiationInstitute.com), whose mission is to empower professionals through the art and science of persuasion, conflict resolution, and effective communication. He is the author of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life (https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736). 

Kwame shares two simple tools, and several stories to illustrate them, you can use to get ahead of difficult potential conflicts and not have them blow up in your face later on. A definite must-listen for anyone who's ever had to negotiate with another person or handle disappointment with someone in business - which is pretty much all of us!

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Win-Win-Podcast. ]]></description>
      <guid isPermaLink="false">4NQL3MCX-TY5JYVI</guid>
      <pubDate>Tue, 29 Jun 2021 17:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Kwame-Christian-Interview-6.25.21.mp3" length="42909616" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode we learn how to become more confident in conflict and, in particular, how business owners and Fractional Leaders can successfully negotiate the engagement to avoid disaster later on.

Kwame Christian, Esq. is the founder and director  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode we learn how to become more confident in conflict and, in particular, how business owners and Fractional Leaders can successfully negotiate the engagement to avoid disaster later on.

Kwame Christian, Esq. is the founder and director of the American Negotiation Institute (www.AmericanNegotiationInstitute.com), whose mission is to empower professionals through the art and science of persuasion, conflict resolution, and effective communication. He is the author of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life (https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736). 

Kwame shares two simple tools, and several stories to illustrate them, you can use to get ahead of difficult potential conflicts and not have them blow up in your face later on. A definite must-listen for anyone who's ever had to negotiate with another person or handle disappointment with someone in business - which is pretty much all of us!

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Win-Win-Podcast. ]]></itunes:summary>
      <itunes:duration>0:29:47</itunes:duration>
      <itunes:length>42909616</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[088 - Solo Hustle to Scalable Business - Renée Rouleau & Curtis Schuttinger]]></title>
      <description><![CDATA[Learn from our guests today how to go from solo hustle to scalable business!

Renée Rouleau is the founder and Visionary of Renée Rouleau Skin Care. She created an exclusive skin care line based on a proprietary classification of nine skin types and her products are used by celebrities like Demo Lovato. Check out more about her work at www.ReneeRouleau.com.

We are also joined on this episode by Curtis Schuttinger, Renée's Integrator (COO). 

Our host, Ben Wolf, met Renée and Curtis at the EOS Worldwide conference last month in Houston. Enjoy this picture from the conference!]]></description>
      <guid isPermaLink="false">K3PUAJ36-P0HPVI</guid>
      <pubDate>Tue, 08 Jun 2021 14:15:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Curtis-Schuttinger-Renee-Rouleau-Interview-6.4.21.mp3" length="37607634" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn from our guests today how to go from solo hustle to scalable business!

Renée Rouleau is the founder and Visionary of Renée Rouleau Skin Care. She created an exclusive skin care line based on a proprietary classification of nine skin types and  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn from our guests today how to go from solo hustle to scalable business!

Renée Rouleau is the founder and Visionary of Renée Rouleau Skin Care. She created an exclusive skin care line based on a proprietary classification of nine skin types and her products are used by celebrities like Demo Lovato. Check out more about her work at www.ReneeRouleau.com.

We are also joined on this episode by Curtis Schuttinger, Renée's Integrator (COO). 

Our host, Ben Wolf, met Renée and Curtis at the EOS Worldwide conference last month in Houston. Enjoy this picture from the conference!]]></itunes:summary>
      <itunes:duration>0:26:06</itunes:duration>
      <itunes:length>37607634</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[087 - How to Build to Sell and Exit Rich -Michelle Seiler Tucker]]></title>
      <description><![CDATA[If you want to sell your business one day, how do you build it now to maximize what you can sell it for when the time comes? 

Michelle Seiler Tucker's book, Exit Rich: The 6 P Method to Sell Your Business for Huge Profit (www.ExitRichBook.com), is coming out next month. She's the founder and CEO of Seiler Tucker Incorporated, which has represented over 500 businesses who wanted to sell, with a 98% sale rate (www.SeilerTucker.com).

Michelle shares the 6 steps to take to increase your business's sale value, especially if you start thinking about your exit strategy years in advance. Otherwise you end up selling for much less than you thought your beloved business was worth or can't sell at all.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">13H7IGLY-XTO3WHF</guid>
      <pubDate>Tue, 25 May 2021 14:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Michelle-Seiler-Tucker-Interview-5-21-21.mp3" length="41798597" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[If you want to sell your business one day, how do you build it now to maximize what you can sell it for when the time comes? 

Michelle Seiler Tucker's book, Exit Rich: The 6 P Method to Sell Your Business for Huge Profit (www.ExitRichBook.com), is c ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[If you want to sell your business one day, how do you build it now to maximize what you can sell it for when the time comes? 

Michelle Seiler Tucker's book, Exit Rich: The 6 P Method to Sell Your Business for Huge Profit (www.ExitRichBook.com), is coming out next month. She's the founder and CEO of Seiler Tucker Incorporated, which has represented over 500 businesses who wanted to sell, with a 98% sale rate (www.SeilerTucker.com).

Michelle shares the 6 steps to take to increase your business's sale value, especially if you start thinking about your exit strategy years in advance. Otherwise you end up selling for much less than you thought your beloved business was worth or can't sell at all.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:29:01</itunes:duration>
      <itunes:length>41798597</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season/>
      <itunes:episode/>
      <itunes:episodeType/>
    </item>
    <item>
      <title><![CDATA[086 - How to Make Your Accounting Not Suck - Spencer Sheinin & Shannon Johnston]]></title>
      <description><![CDATA[Want to know how to make your accounting not suck? Listen to this episode with Spencer Sheinin, the founder and CEO (Visionary) and Shannon Johnston Integrator (COO) of Shift Financial Insights, an outsourced bookkeeping, accounting, and financial insights company (www.ShiftFinancial.Co).

Spencer is also the author of EntrepreNumbers: The Surprisingly Simple Path to Financial Clarity (https://www.amazon.com/Entreprenumbers-Surprisingly-Simple-Financial-Clarity/dp/1544504187/).

Spencer and Shannon share what makes accounting and numbers really stink for so many business owners/entrepreneurs, and 3 things you can do to make your number "not suck." :-)

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">4O8FT3BC-J7NWMI</guid>
      <pubDate>Tue, 04 May 2021 14:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Spencer-Sheinin-Shannon-Johnston-Interview-4.16.21.mp3" length="49066581" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Want to know how to make your accounting not suck? Listen to this episode with Spencer Sheinin, the founder and CEO (Visionary) and Shannon Johnston Integrator (COO) of Shift Financial Insights, an outsourced bookkeeping, accounting, and financial in ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Want to know how to make your accounting not suck? Listen to this episode with Spencer Sheinin, the founder and CEO (Visionary) and Shannon Johnston Integrator (COO) of Shift Financial Insights, an outsourced bookkeeping, accounting, and financial insights company (www.ShiftFinancial.Co).

Spencer is also the author of EntrepreNumbers: The Surprisingly Simple Path to Financial Clarity (https://www.amazon.com/Entreprenumbers-Surprisingly-Simple-Financial-Clarity/dp/1544504187/).

Spencer and Shannon share what makes accounting and numbers really stink for so many business owners/entrepreneurs, and 3 things you can do to make your number "not suck." :-)

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:34:04</itunes:duration>
      <itunes:length>49066581</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[085 - Collaboration Not Competition - Natalie Franke]]></title>
      <description><![CDATA[In this extremely practical episode, you'll hear from our guest how to grow your business through collaboration rather than competition.

Natalie Franke is founder of the Rising Tide Society and the Head of Community at HoneyBook, where she leads a community of over 70,000 creative entrepreneurs. She is also the author of the forthcoming book, Built to Belong: Discovering the Power of Community over Competition (www.NatalieFranke.com/book). 

Natalie explains exactly why it is important to be part of a community with people, some of whom may be your competitors, three practical things you can do to become more collaborative and less competitive, and how these people with bigger businesses can do this too.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">ARZYZYCD-EYD5CDI</guid>
      <pubDate>Tue, 27 Apr 2021 14:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Natalie-Franke-Interview-4.16.21.mp3" length="40349811" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this extremely practical episode, you'll hear from our guest how to grow your business through collaboration rather than competition.

Natalie Franke is founder of the Rising Tide Society and the Head of Community at HoneyBook, where she leads a c ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this extremely practical episode, you'll hear from our guest how to grow your business through collaboration rather than competition.

Natalie Franke is founder of the Rising Tide Society and the Head of Community at HoneyBook, where she leads a community of over 70,000 creative entrepreneurs. She is also the author of the forthcoming book, Built to Belong: Discovering the Power of Community over Competition (www.NatalieFranke.com/book). 

Natalie explains exactly why it is important to be part of a community with people, some of whom may be your competitors, three practical things you can do to become more collaborative and less competitive, and how these people with bigger businesses can do this too.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:28:00</itunes:duration>
      <itunes:length>40349811</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[084 - How to Be a Leader Others Want to Follow - Mike Harbour]]></title>
      <description><![CDATA[How do you see around your blind spots to become the kind of leader other people actually WANT to follow? Invoking his own experiences and foibles when he first started out, our guest Mike Harbour teaches the answer.

Mike is CEO of Harbour Resources Leadership Consulting (www.MikeHarbour.net), where he is a consultant, coach, trainer, and speaker. He is also the host of the Lead Up Podcast (www.LeadUpPodcast.com).

Learn 3 things you can do to become a real leader and avoid the pitfalls inadvertent bad leaders fall prey to, including high turnover (expensive!). Using stories from his clients and his own life, Mike also teaches how to manage your priorities and time better using several tools, including a Daily Compass and Quarterly Planner.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
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      <pubDate>Tue, 20 Apr 2021 14:30:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Mike-Harbour-Interview-4.9.21.mp3" length="40693767" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[How do you see around your blind spots to become the kind of leader other people actually WANT to follow? Invoking his own experiences and foibles when he first started out, our guest Mike Harbour teaches the answer.

Mike is CEO of Harbour Resources ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[How do you see around your blind spots to become the kind of leader other people actually WANT to follow? Invoking his own experiences and foibles when he first started out, our guest Mike Harbour teaches the answer.

Mike is CEO of Harbour Resources Leadership Consulting (www.MikeHarbour.net), where he is a consultant, coach, trainer, and speaker. He is also the host of the Lead Up Podcast (www.LeadUpPodcast.com).

Learn 3 things you can do to become a real leader and avoid the pitfalls inadvertent bad leaders fall prey to, including high turnover (expensive!). Using stories from his clients and his own life, Mike also teaches how to manage your priorities and time better using several tools, including a Daily Compass and Quarterly Planner.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:28:15</itunes:duration>
      <itunes:length>40693767</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[083 - How to Get a Grip on Your Numbers - Dondrea Owens]]></title>
      <description><![CDATA[Learn from our guest today how to get over the overwhelm and get a grip on your numbers.

Dondrea Owens is the founder and CEO of The Creative’s CFO (www.TheCreativesCFO.com), which provides CFO, bookkeeping, and accounting services to female small-business entrepreneurs. 

Dondrea shares how she works with entrepreneurs with creative businesses and influencers, how these businesses differ from other types of businesses financially, and several tips and tricks she does with them to help them make themselves more successful.

Fractional CFOs aren't just for big companies!

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">9NZOFU9C-E8F47VI</guid>
      <pubDate>Tue, 13 Apr 2021 13:47:51 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Dondrea-Owens-Interview-4.12.21.mp3" length="45248204" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn from our guest today how to get over the overwhelm and get a grip on your numbers.

Dondrea Owens is the founder and CEO of The Creative’s CFO (www.TheCreativesCFO.com), which provides CFO, bookkeeping, and accounting services to female small-b ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn from our guest today how to get over the overwhelm and get a grip on your numbers.

Dondrea Owens is the founder and CEO of The Creative’s CFO (www.TheCreativesCFO.com), which provides CFO, bookkeeping, and accounting services to female small-business entrepreneurs. 

Dondrea shares how she works with entrepreneurs with creative businesses and influencers, how these businesses differ from other types of businesses financially, and several tips and tricks she does with them to help them make themselves more successful.

Fractional CFOs aren't just for big companies!

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:31:24</itunes:duration>
      <itunes:length>45248204</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[082 -  Spreading Prosperity in Your Community - Christal Jackson]]></title>
      <description><![CDATA[Our guest shares practical ways busy entrepreneurs can spread the prosperity pie in their communities.

Christal Jackson is the founder of Mosaic Genius (www.MosaicGenius.com), a firm which builds a sustainable ecosystem for wealth in communities of color by connecting and supporting entrepreneurs and established venture capitalists. She is also the founder of Head and Heart Philanthropy.

Based on her work with minority entrepreneurs and venture capitalists, Christal shares practical things busy small- and mid-sized business owners can do to spread prosperity with the whole community.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or on the web at http://WinWin.Cast.Rocks.
]]></description>
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      <pubDate>Tue, 23 Mar 2021 14:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Christal-Jackson-Interview-3.19.21.mp3" length="49630419" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest shares practical ways busy entrepreneurs can spread the prosperity pie in their communities.

Christal Jackson is the founder of Mosaic Genius (www.MosaicGenius.com), a firm which builds a sustainable ecosystem for wealth in communities of  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest shares practical ways busy entrepreneurs can spread the prosperity pie in their communities.

Christal Jackson is the founder of Mosaic Genius (www.MosaicGenius.com), a firm which builds a sustainable ecosystem for wealth in communities of color by connecting and supporting entrepreneurs and established venture capitalists. She is also the founder of Head and Heart Philanthropy.

Based on her work with minority entrepreneurs and venture capitalists, Christal shares practical things busy small- and mid-sized business owners can do to spread prosperity with the whole community.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or on the web at http://WinWin.Cast.Rocks.
]]></itunes:summary>
      <itunes:duration>0:34:27</itunes:duration>
      <itunes:length>49630419</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[81 - What to Do When The People Who Got You Here Can’t Get You There - Wil Schroter]]></title>
      <description><![CDATA[Learn from our guest in this episode what to do when the people who got you here can’t get you there. 

Wil Schroter is the founder and CEO of Startups.com, which provides education, peer advisory groups, and tools to help startups launch faster and more successfully (https://www.startups.com/). 

Wil explains what happens when the founder of the startup gets to a point and then realizes that he or she has no idea how to run a company like the one this has turned into! 

He also explains what to do when the great people who grew up with the company and built it to this point find themselves out of their element. It's a crazy hard situation, but what do you do? Listen or watch to hear Wil's perspective. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.
]]></description>
      <guid isPermaLink="false">5T02UQ2L-ODSFW29</guid>
      <pubDate>Tue, 16 Feb 2021 15:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Wil-Schroter-Interview-2.15.21.mp3" length="43482042" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn from our guest in this episode what to do when the people who got you here can’t get you there. 

Wil Schroter is the founder and CEO of Startups.com, which provides education, peer advisory groups, and tools to help startups launch faster and  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn from our guest in this episode what to do when the people who got you here can’t get you there. 

Wil Schroter is the founder and CEO of Startups.com, which provides education, peer advisory groups, and tools to help startups launch faster and more successfully (https://www.startups.com/). 

Wil explains what happens when the founder of the startup gets to a point and then realizes that he or she has no idea how to run a company like the one this has turned into! 

He also explains what to do when the great people who grew up with the company and built it to this point find themselves out of their element. It's a crazy hard situation, but what do you do? Listen or watch to hear Wil's perspective. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.
]]></itunes:summary>
      <itunes:duration>0:30:11</itunes:duration>
      <itunes:length>43482042</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[080 - How to Master the Art of Delegation - Emily Morgan]]></title>
      <description><![CDATA[How do you delegate when you're overwhelmed but you've been burned when you tried to delegate things before? 

Emily Morgan, founder and CEO of Delegate Solutions (www.DelegateSolutions.com)a virtual assistance company, joins us on this episode. She teaches the five types of bottlenecks leaders find themselves becoming and how to find the right person to delegate the repetitive stuff you don't like doing or aren't great at.

As a business owner herself, Emily also shares what she's gotten out of being a part of Strategic Coach, Dan Sullivan's program and how she's used a Fractional Integrator (COO), Fractional CMO, and Fractional CFO in her own business. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">1QZXT2FL-OVZEHFR</guid>
      <pubDate>Tue, 09 Feb 2021 15:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Emily-Morgan-Interview-2.5.21.mp3" length="32685077" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[How do you delegate when you're overwhelmed but you've been burned when you tried to delegate things before? 

Emily Morgan, founder and CEO of Delegate Solutions (www.DelegateSolutions.com)a virtual assistance company, joins us on this episode. She  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[How do you delegate when you're overwhelmed but you've been burned when you tried to delegate things before? 

Emily Morgan, founder and CEO of Delegate Solutions (www.DelegateSolutions.com)a virtual assistance company, joins us on this episode. She teaches the five types of bottlenecks leaders find themselves becoming and how to find the right person to delegate the repetitive stuff you don't like doing or aren't great at.

As a business owner herself, Emily also shares what she's gotten out of being a part of Strategic Coach, Dan Sullivan's program and how she's used a Fractional Integrator (COO), Fractional CMO, and Fractional CFO in her own business. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:22:41</itunes:duration>
      <itunes:length>32685077</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[079 - 10 Rules to MakeYour Visionary/Integrator (CEO/COO) Relationship Rock - Tyler Dolph & Nicole Mennicke]]></title>
      <description><![CDATA[In this episode you'll learn 10 house rules to make your Visionary/Integrator (CEO/COO) relationship rock. Tyler Dolph and Nicole Mennicke lead Rocket Clicks, a digital marketing and SEO firm (www.RocketClicks.com).

Tyler and Nicole share the 10 rules they formulated after years of working together to make themselves maximally effective. One of the most useful and interesting things from this episode is the stories they shared about when things weren't going well and the sometimes painful journey of how they arrived at their "House Rules."

Click here to get a copy of these 10 Visionary/Integrator House Rules:  https://www.rocketclicks.com/VI-Houserules/.

Rocket Clicks certainly has grown to be one of the largest digital marketing and SEO firms in the United States. And many of their clients also run their businesses on the EOS management framework. So they are true leaders in their space and you'll definitely enjoy what they have to share.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">2UE1LL24-C29MS4I</guid>
      <pubDate>Tue, 26 Jan 2021 15:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Tyler-Dolph-Nicole-Mennicke-Interview-1.22.21.mp3" length="45892804" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode you'll learn 10 house rules to make your Visionary/Integrator (CEO/COO) relationship rock. Tyler Dolph and Nicole Mennicke lead Rocket Clicks, a digital marketing and SEO firm (www.RocketClicks.com).

Tyler and Nicole share the 10 rul ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode you'll learn 10 house rules to make your Visionary/Integrator (CEO/COO) relationship rock. Tyler Dolph and Nicole Mennicke lead Rocket Clicks, a digital marketing and SEO firm (www.RocketClicks.com).

Tyler and Nicole share the 10 rules they formulated after years of working together to make themselves maximally effective. One of the most useful and interesting things from this episode is the stories they shared about when things weren't going well and the sometimes painful journey of how they arrived at their "House Rules."

Click here to get a copy of these 10 Visionary/Integrator House Rules:  https://www.rocketclicks.com/VI-Houserules/.

Rocket Clicks certainly has grown to be one of the largest digital marketing and SEO firms in the United States. And many of their clients also run their businesses on the EOS management framework. So they are true leaders in their space and you'll definitely enjoy what they have to share.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:31:51</itunes:duration>
      <itunes:length>45892804</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[078 - Conversation with Clarity Field Guide Authors Chris White and Benj Miller]]></title>
      <description><![CDATA[How do you know how to rise above the day-to-day fires and To-Do's to make sure you keep redirecting yourself and your business where you want it to go? Chris White (Certified EOS Implementer) and Benj Miller (EOS Implementer) are authors of the new book, The Clarity Field Guide: Find the Answers No One Else Can Give You (www.ClarityFieldGuide.com) and are co-hosts of the Tractionville podcast. 

In this episode, Chris and Benj explain what Clarity Breaks are, what they do for you, what it looks like when you don't do them, and how to take them, including by using The Clarity Field Guide. 

A definite must-listen for business owners, leadership team members, and managers.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
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      <pubDate>Tue, 19 Jan 2021 15:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Chris-White-Benj-Miller-Interview-1.15.21.mp3" length="39677164" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[How do you know how to rise above the day-to-day fires and To-Do's to make sure you keep redirecting yourself and your business where you want it to go? Chris White (Certified EOS Implementer) and Benj Miller (EOS Implementer) are authors of the new  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[How do you know how to rise above the day-to-day fires and To-Do's to make sure you keep redirecting yourself and your business where you want it to go? Chris White (Certified EOS Implementer) and Benj Miller (EOS Implementer) are authors of the new book, The Clarity Field Guide: Find the Answers No One Else Can Give You (www.ClarityFieldGuide.com) and are co-hosts of the Tractionville podcast. 

In this episode, Chris and Benj explain what Clarity Breaks are, what they do for you, what it looks like when you don't do them, and how to take them, including by using The Clarity Field Guide. 

A definite must-listen for business owners, leadership team members, and managers.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:27:32</itunes:duration>
      <itunes:length>39677164</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[077 - How to Rock a Long, Complex Sales Cycles w/Big Clients- Alice Heiman]]></title>
      <description><![CDATA[If you're a small or midsize business serving large, enterprise clients, check out this episode. Learn how to rock a complicated and long sales cycle with big clients with Alice Heiman, Founder & Chief Sales Officer at www.AliceHeiman.com. 

Alice and her team teach companies with B2B, large clients or long and complex sales cycles how to rock their sales and large account management processes

The truth is that even if you're doing other kinds of sales, Alice shares at least eight novel, good ideas and nuggets that will probably make a big difference in your sales success. She really lays it all on the table so I encourage anyone who cares about sales in your organization to listen to this episode. 

Check out the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.
]]></description>
      <guid isPermaLink="false">3FJIJCQ7-1DBIHPV</guid>
      <pubDate>Wed, 13 Jan 2021 14:45:05 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Alice-Heiman-Interview-1.12.21.mp3" length="49378119" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[If you're a small or midsize business serving large, enterprise clients, check out this episode. Learn how to rock a complicated and long sales cycle with big clients with Alice Heiman, Founder & Chief Sales Officer at www.AliceHeiman.com. 

Alice an ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[If you're a small or midsize business serving large, enterprise clients, check out this episode. Learn how to rock a complicated and long sales cycle with big clients with Alice Heiman, Founder & Chief Sales Officer at www.AliceHeiman.com. 

Alice and her team teach companies with B2B, large clients or long and complex sales cycles how to rock their sales and large account management processes

The truth is that even if you're doing other kinds of sales, Alice shares at least eight novel, good ideas and nuggets that will probably make a big difference in your sales success. She really lays it all on the table so I encourage anyone who cares about sales in your organization to listen to this episode. 

Check out the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.
]]></itunes:summary>
      <itunes:duration>0:34:17</itunes:duration>
      <itunes:length>49378119</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[076 - How to Tell Whether You Need an IT Consultant or a Fractional CIO - Dan Stieglitz]]></title>
      <description><![CDATA[Learn whether you need an IT consultant or a Fractional CIO in this interview with Dan Stieglitz  from CAS Worldwide. Their motto is "Marrying Business Process with Technology." With 30 years of IT and accounting experience, Dan provides either service depending on his client's needs.

Dan explains the difference between technology consultants and Fractional CIOs and the like. He also unravels the sometimes confusing difference between CIOs, CTOs, and CISOs, who each report to in an organization, and which kind of businesses need which.

Finally, Dan shares the kinds of changes and adaptations to technology that people must do in the post-COVID world.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">KDJMEY7W-BE29</guid>
      <pubDate>Tue, 05 Jan 2021 15:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Dan-Stieglitz-Interview-12.14.20.mp3" length="48542920" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn whether you need an IT consultant or a Fractional CIO in this interview with Dan Stieglitz  from CAS Worldwide. Their motto is "Marrying Business Process with Technology." With 30 years of IT and accounting experience, Dan provides either servi ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn whether you need an IT consultant or a Fractional CIO in this interview with Dan Stieglitz  from CAS Worldwide. Their motto is "Marrying Business Process with Technology." With 30 years of IT and accounting experience, Dan provides either service depending on his client's needs.

Dan explains the difference between technology consultants and Fractional CIOs and the like. He also unravels the sometimes confusing difference between CIOs, CTOs, and CISOs, who each report to in an organization, and which kind of businesses need which.

Finally, Dan shares the kinds of changes and adaptations to technology that people must do in the post-COVID world.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:33:42</itunes:duration>
      <itunes:length>48542920</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[075 - How to Scale a Knowledge-Based, Less Automate-able, Business - Jeff Allain]]></title>
      <description><![CDATA[In this episode, learn how to scale a knowledge-based, people-based business like law, accounting, fractional executive leadership, and even highly skilled physical services like plumbing, installation, technical and support. 

Jeff Allain, founder and CEO of New Economy, scaled his company to 13 people (so far) who provide financial services (Bookkeeping, Accounting, Fractional CFO and Tax) to investor-backed startups and founder-led businesses.

How do you make that work? Jeff shares what he found to be the prerequisites for success in terms of clarity about what you want and being uncompromising about finding and developing the right people. He talks about how he productized his services, what he did to enable himself to let go of personally doing client service, how he redirects clients to look to his team and not himself for help, and the kinds of training, processes, and systems he built and uses.

Listen to the interview on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">7IG7Y5BV-ETGLDI</guid>
      <pubDate>Mon, 21 Dec 2020 15:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jeff-Allain-Interview-12.7.20.mp3" length="43000066" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode, learn how to scale a knowledge-based, people-based business like law, accounting, fractional executive leadership, and even highly skilled physical services like plumbing, installation, technical and support. 

Jeff Allain, founder a ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode, learn how to scale a knowledge-based, people-based business like law, accounting, fractional executive leadership, and even highly skilled physical services like plumbing, installation, technical and support. 

Jeff Allain, founder and CEO of New Economy, scaled his company to 13 people (so far) who provide financial services (Bookkeeping, Accounting, Fractional CFO and Tax) to investor-backed startups and founder-led businesses.

How do you make that work? Jeff shares what he found to be the prerequisites for success in terms of clarity about what you want and being uncompromising about finding and developing the right people. He talks about how he productized his services, what he did to enable himself to let go of personally doing client service, how he redirects clients to look to his team and not himself for help, and the kinds of training, processes, and systems he built and uses.

Listen to the interview on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:29:51</itunes:duration>
      <itunes:length>43000066</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[074 - Judy Robinett on How to Become a Power Connector to Achieve your Goals or Get Funded]]></title>
      <description><![CDATA[Judy Robinett, author of How to Be a Power Connector and Crack the Funding Code, explains how to become a power connector to achieve your business goals or get funded.

Learn how being a "Power Connector" differs from networking, how to do it even if you're naturally shy or grew up learning to "keep your head down" like she did, and how to do it strategically so you can achieve your business growth or funding goals. 

-How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits: https://www.amazon.com/How-to-Be-Power-Connector-audiobook/dp/B00KIDSAL0
-Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup: https://www.amazon.com/Crack-Funding-Code-Judy-Robinett-audiobook/dp/B07NJ9746H/

Listen to the interview on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">B5H85NG3-EK4KJ4I</guid>
      <pubDate>Tue, 15 Dec 2020 20:57:46 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Judy-Robinett-Interview-11.23.20.mp3" length="36157770" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Judy Robinett, author of How to Be a Power Connector and Crack the Funding Code, explains how to become a power connector to achieve your business goals or get funded.

Learn how being a "Power Connector" differs from networking, how to do it even if ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Judy Robinett, author of How to Be a Power Connector and Crack the Funding Code, explains how to become a power connector to achieve your business goals or get funded.

Learn how being a "Power Connector" differs from networking, how to do it even if you're naturally shy or grew up learning to "keep your head down" like she did, and how to do it strategically so you can achieve your business growth or funding goals. 

-How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits: https://www.amazon.com/How-to-Be-Power-Connector-audiobook/dp/B00KIDSAL0
-Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup: https://www.amazon.com/Crack-Funding-Code-Judy-Robinett-audiobook/dp/B07NJ9746H/

Listen to the interview on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:25:06</itunes:duration>
      <itunes:length>36157770</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[073 - How to Manage for Concrete Performance - Interview with Jonathan Reynolds]]></title>
      <description><![CDATA[Our guest in this episode teaches the nuts and bolts of how to manage your team for concrete performance based on lessons from his company's proven "Hire 4 Performance" process. 

Jonathan Reynolds is the CEO of Titus Talent Strategies (https://www.TitusTalent.com/), which helps businesses with (1) hiring for performance (targeted recruiting of passive candidates, including a portion of fee not being due until 1 year after hiring, based on successful performance on the job!) and (2) managing for performance - consulting with clients on how to maximize their team’s happiness and productivity, including providing them with a platform custom-designed to facilitate that process. 

Jonathan shares what he and his team have done differently because they run on EOS, what you can do to more effectively hire for performance (not just measuring success as someone having a start-date), and how Titus has adapted this model to help companies "manage for performance" even for team members Titus didn't recruit. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">1XCQ6C7M-XWQGDS4</guid>
      <pubDate>Tue, 08 Dec 2020 15:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jonathan-Reynolds-Interview-11.9.20.mp3" length="47181279" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest in this episode teaches the nuts and bolts of how to manage your team for concrete performance based on lessons from his company's proven "Hire 4 Performance" process. 

Jonathan Reynolds is the CEO of Titus Talent Strategies (https://www.T ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest in this episode teaches the nuts and bolts of how to manage your team for concrete performance based on lessons from his company's proven "Hire 4 Performance" process. 

Jonathan Reynolds is the CEO of Titus Talent Strategies (https://www.TitusTalent.com/), which helps businesses with (1) hiring for performance (targeted recruiting of passive candidates, including a portion of fee not being due until 1 year after hiring, based on successful performance on the job!) and (2) managing for performance - consulting with clients on how to maximize their team’s happiness and productivity, including providing them with a platform custom-designed to facilitate that process. 

Jonathan shares what he and his team have done differently because they run on EOS, what you can do to more effectively hire for performance (not just measuring success as someone having a start-date), and how Titus has adapted this model to help companies "manage for performance" even for team members Titus didn't recruit. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:32:45</itunes:duration>
      <itunes:length>47181279</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[072- Five Ways Leaders Overcome Your Mind's Self-Laid Traps - Interview with Kerrian Fournier]]></title>
      <description><![CDATA[Our guest in this episode teaches 5 ways you as leaders can overcome the traps your mind sets for itself. Kerrian Fournier is the CEO of Vybrante Ventures (https://vybrante.com/), which provides executive leadership coaching and consulting services, as well as executive compensation consulting.

Kerrian teaches several ways we make ourselves more stressed, less creative, and less effective at our business, which costs us money and makes us less happy. She teaches several simple techniques that we can do internally or with other people on our teams to immediately diffuse and turn around bifurcated thinking, us-them mentality, judgmentalism, and small-mindedness.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">HZXBFK26-M9RUDI</guid>
      <pubDate>Tue, 01 Dec 2020 15:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Kerrian-Fournier-Interview-11.2.20.mp3" length="53254612" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest in this episode teaches 5 ways you as leaders can overcome the traps your mind sets for itself. Kerrian Fournier is the CEO of Vybrante Ventures (https://vybrante.com/), which provides executive leadership coaching and consulting services,  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest in this episode teaches 5 ways you as leaders can overcome the traps your mind sets for itself. Kerrian Fournier is the CEO of Vybrante Ventures (https://vybrante.com/), which provides executive leadership coaching and consulting services, as well as executive compensation consulting.

Kerrian teaches several ways we make ourselves more stressed, less creative, and less effective at our business, which costs us money and makes us less happy. She teaches several simple techniques that we can do internally or with other people on our teams to immediately diffuse and turn around bifurcated thinking, us-them mentality, judgmentalism, and small-mindedness.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:36:58</itunes:duration>
      <itunes:length>53254612</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[071 - How to Rock Your Productivity and Drop Your Stress - Interview with Lisa Nirell]]></title>
      <description><![CDATA[Our guest today teaches how to rock your productivity and drop your stress. Nisa Nirell is a CMO advisor, marketing strategist, and sought-after public speaker at Energize Growth (https://www.energizegrowth.com/bonus/). She is the author of The Mindful Marketer (https://www.amazon.com/Mindful-Marketer-Present-Profitable-Data-Driven/dp/1137386290/) and recently joined the faculty of a new audio streaming course company, Knowable (https://Knowable.FYI/), that’s launching at the end of the year.

Lisa shares how reaching all the markers of success and wealth still left her feeling unsatisfied and how this led her to discover mindfulness to become happier and ultimately create a business around helping other business people and marketers do the same.

She defines mindfulness and shares 3 practical things people can start doing right now to get to a better mindset-place in their lives, both professionally and personally.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">927UM5Q9-Z257B9</guid>
      <pubDate>Tue, 24 Nov 2020 15:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Lisa-Nirell-Interview-10.29.20.mp3" length="41307215" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today teaches how to rock your productivity and drop your stress. Nisa Nirell is a CMO advisor, marketing strategist, and sought-after public speaker at Energize Growth (https://www.energizegrowth.com/bonus/). She is the author of The Mindf ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today teaches how to rock your productivity and drop your stress. Nisa Nirell is a CMO advisor, marketing strategist, and sought-after public speaker at Energize Growth (https://www.energizegrowth.com/bonus/). She is the author of The Mindful Marketer (https://www.amazon.com/Mindful-Marketer-Present-Profitable-Data-Driven/dp/1137386290/) and recently joined the faculty of a new audio streaming course company, Knowable (https://Knowable.FYI/), that’s launching at the end of the year.

Lisa shares how reaching all the markers of success and wealth still left her feeling unsatisfied and how this led her to discover mindfulness to become happier and ultimately create a business around helping other business people and marketers do the same.

She defines mindfulness and shares 3 practical things people can start doing right now to get to a better mindset-place in their lives, both professionally and personally.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:28:40</itunes:duration>
      <itunes:length>41307215</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[070 - How to Find an Interim Executive When you Need One ASAP - Interview with Bob Jordan]]></title>
      <description><![CDATA[This episode teaches how to find an Interim Executive for your business when you need one ASAP. 

Robert (Bob) Jordan, is Co-Founder and CEO of Interim Execs (https://InterimExecs.com), which matches organizations around the globe with top interim executive talent. He is author of: How They Did It: Billion Dollar Insights from the Heart of America (https://www.amazon.com/How-They-Did-Billion-Insights/dp/0615385435/) and has helped launch, grow and ultimately sell a number of fast-growing companies.

Bob also just released an Audible audio recording of Start with No: The Negotiating Tools that the Pros Don't Want You to Know, by Jim Camp, of blessed memory, Bob's mentor. Definitely worth checking that out: https://www.amazon.com/Start-No-Negotiating-Tools-That/dp/B082QQF66Q/.

In this episode Bob teaches when bringing on an Interim Executive is appropriate, when it isn't,  how retaining an Interim typically works, and the kind of problems Interims solve for businesses.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">AKWALK7I-8UAYVI</guid>
      <pubDate>Tue, 17 Nov 2020 14:30:08 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Bob-Jordan-Interview-10.12.20.mp3" length="45351898" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[This episode teaches how to find an Interim Executive for your business when you need one ASAP. 

Robert (Bob) Jordan, is Co-Founder and CEO of Interim Execs (https://InterimExecs.com), which matches organizations around the globe with top interim ex ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[This episode teaches how to find an Interim Executive for your business when you need one ASAP. 

Robert (Bob) Jordan, is Co-Founder and CEO of Interim Execs (https://InterimExecs.com), which matches organizations around the globe with top interim executive talent. He is author of: How They Did It: Billion Dollar Insights from the Heart of America (https://www.amazon.com/How-They-Did-Billion-Insights/dp/0615385435/) and has helped launch, grow and ultimately sell a number of fast-growing companies.

Bob also just released an Audible audio recording of Start with No: The Negotiating Tools that the Pros Don't Want You to Know, by Jim Camp, of blessed memory, Bob's mentor. Definitely worth checking that out: https://www.amazon.com/Start-No-Negotiating-Tools-That/dp/B082QQF66Q/.

In this episode Bob teaches when bringing on an Interim Executive is appropriate, when it isn't,  how retaining an Interim typically works, and the kind of problems Interims solve for businesses.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:31:29</itunes:duration>
      <itunes:length>45351898</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[069-  Your Issue is People, Not Process - Interview with Fractional COO Ken Trupke]]></title>
      <description><![CDATA[Our guest today shares the crises and growth ceilings business owners face that cause them to reach out to a fractional Chief Operating Officer like him and how he gets them back to living the life they originally wanted to when they founded their company. 

Ken Trupke of Verant Partners (https://Kentrupke.com/) helps clients in the Detroit area and nationwide as an outsourced COO. He previously spent years as a General Manager and President at several organizations and served as a senior consultant at PWC and Arthur Anderson.

In the conversation, Ken shares the scenarios that cause people to bring in a fractional COO, what he does to help, how drama and people issues are much more prevalent obstacles to people's success than process.

Watch this interview with Ken on YouTube or listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.
]]></description>
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      <pubDate>Tue, 10 Nov 2020 15:15:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Ken-Trupke-Interview-10.1.20.mp3" length="45722822" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today shares the crises and growth ceilings business owners face that cause them to reach out to a fractional Chief Operating Officer like him and how he gets them back to living the life they originally wanted to when they founded their co ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today shares the crises and growth ceilings business owners face that cause them to reach out to a fractional Chief Operating Officer like him and how he gets them back to living the life they originally wanted to when they founded their company. 

Ken Trupke of Verant Partners (https://Kentrupke.com/) helps clients in the Detroit area and nationwide as an outsourced COO. He previously spent years as a General Manager and President at several organizations and served as a senior consultant at PWC and Arthur Anderson.

In the conversation, Ken shares the scenarios that cause people to bring in a fractional COO, what he does to help, how drama and people issues are much more prevalent obstacles to people's success than process.

Watch this interview with Ken on YouTube or listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.
]]></itunes:summary>
      <itunes:duration>0:31:44</itunes:duration>
      <itunes:length>45722822</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[068 - When and How to Hire an Interim Executive - Interview with Damon Neth ]]></title>
      <description><![CDATA[Learn from long time Interim Executive Damon Neth, how and when to use an Interim Executive to solve your business's most critical challenges. 

Damon is a Certified EOS Implementer® and world-class Interim Executive (https://CXOServiceCo.com/ ), coming in as either an interim CEO or CIO/CTO depending on what the organization needs. Damon co-authored the book, X-Formation: Transforming Business Through Interim Executive Leadership (https://www.amazon.com/X-Formation-Transforming-Business-Executive-Leadership-ebook/dp/B07CQ448D7). 

In this conversation, learn what kind of scenarios (i.e., need for massive change to break through the ceiling) indicate that an Interim Executive is something your business should consider using. Damon explains why successful full-time executives and consultants do not necessarily make good Interim Executives and what to look for in finding the right Interim for you.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">7RTEGZDA-M78PVI</guid>
      <pubDate>Tue, 03 Nov 2020 15:15:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Damon-Neth-Interview-9.25.20.mp3" length="44945807" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn from long time Interim Executive Damon Neth, how and when to use an Interim Executive to solve your business's most critical challenges. 

Damon is a Certified EOS Implementer® and world-class Interim Executive (https://CXOServiceCo.com/ ), com ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn from long time Interim Executive Damon Neth, how and when to use an Interim Executive to solve your business's most critical challenges. 

Damon is a Certified EOS Implementer® and world-class Interim Executive (https://CXOServiceCo.com/ ), coming in as either an interim CEO or CIO/CTO depending on what the organization needs. Damon co-authored the book, X-Formation: Transforming Business Through Interim Executive Leadership (https://www.amazon.com/X-Formation-Transforming-Business-Executive-Leadership-ebook/dp/B07CQ448D7). 

In this conversation, learn what kind of scenarios (i.e., need for massive change to break through the ceiling) indicate that an Interim Executive is something your business should consider using. Damon explains why successful full-time executives and consultants do not necessarily make good Interim Executives and what to look for in finding the right Interim for you.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:31:12</itunes:duration>
      <itunes:length>44945807</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[067 - How to How to Build and Scale An Illegal Arms Business [Satire] - Interview with Albert Hakim]]></title>
      <description><![CDATA[If you've ever wondered how to successfully build and scale your illegal arms trading business, this episode is for you. In honor of Halloween, our guest in today's [satirical] interview shares what he's learned by working from lowly kitchen boy and gun-runner all the way up to becoming the owner of his own multi-million dollar arms dealership.

Albert Hakim* is the founder and CEO of Guns R Us LLC and is the author of Geoffrey’s Gun: The Giraffe you Thought You Knew, available on Amazon. You can learn more about Albert through his company's website, GunsRUs.com (url not for sale). 

Albert shares with listeners how he's built value in the business with things like recurring revenue (many gun of the month club members are better than one big arms deal), lead generation (how he uses social media to build his brand as the go-to embargo evader), who his biggest role model is (you can probably guess the last one), and how he lets off steam at the end of a long day.

And be sure to check out last Haloween's episode, "How to Turn Serial Murder Into an Entrepreneurial Enterprise - An Interview with Tequila Mockingbird Interview"!  https://podcasts.apple.com/us/podcast/020-how-to-turn-serial-murder-into-entrepreneurial/id1465488607?i=1000455503790

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.

*Real name, not real backstory - obviously. ;-)
]]></description>
      <guid isPermaLink="false">4X1EMPLK-EKLNMI</guid>
      <pubDate>Tue, 27 Oct 2020 14:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Albert-Hakim-Interview-10.26.20.mp3" length="35830642" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[If you've ever wondered how to successfully build and scale your illegal arms trading business, this episode is for you. In honor of Halloween, our guest in today's [satirical] interview shares what he's learned by working from lowly kitchen boy and  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[If you've ever wondered how to successfully build and scale your illegal arms trading business, this episode is for you. In honor of Halloween, our guest in today's [satirical] interview shares what he's learned by working from lowly kitchen boy and gun-runner all the way up to becoming the owner of his own multi-million dollar arms dealership.

Albert Hakim* is the founder and CEO of Guns R Us LLC and is the author of Geoffrey’s Gun: The Giraffe you Thought You Knew, available on Amazon. You can learn more about Albert through his company's website, GunsRUs.com (url not for sale). 

Albert shares with listeners how he's built value in the business with things like recurring revenue (many gun of the month club members are better than one big arms deal), lead generation (how he uses social media to build his brand as the go-to embargo evader), who his biggest role model is (you can probably guess the last one), and how he lets off steam at the end of a long day.

And be sure to check out last Haloween's episode, "How to Turn Serial Murder Into an Entrepreneurial Enterprise - An Interview with Tequila Mockingbird Interview"!  https://podcasts.apple.com/us/podcast/020-how-to-turn-serial-murder-into-entrepreneurial/id1465488607?i=1000455503790

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.

*Real name, not real backstory - obviously. ;-)
]]></itunes:summary>
      <itunes:duration>0:24:52</itunes:duration>
      <itunes:length>35830642</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[066 - How to Successfully Make Leadership Team Changes - Interview with Mike Paton]]></title>
      <description><![CDATA[Learn from Mike Paton, the Visionary of EOS Worldwide (https://www.EOSWorldwide.com/)  from 2015 till earlier this year and its current Global Ambassador, how to successfully make leadership team changes and when / how to use Fractional Leadership.

Known as "Paton" in the EOS world, he is an award-winning speaker and Certified EOS Implementer® at Achieve Traction (https://www.AchieveTraction.com/). He is the co-author, together with Gino Wickman, of Get A Grip: How to Get Everything You Want from Your Entrepreneurial Business (https://www.amazon.com/Get-Grip-Entrepreneurial-Journey-Results-ebook/dp/B009K44DQY).

Paton shares the two big mistakes CEOs and leadership teams most often make when changing or failing to make changes at the leadership team level, how EOS evolved under his tenure as Visionary of EOS Worldwide, and how it's changing under Mark O'Donnell's leadership as the new Visionary. 

Watch this episode on YouTube or listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
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      <pubDate>Tue, 20 Oct 2020 14:15:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Mike-Paton-Interview-9.25.20.mp3" length="48579780" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn from Mike Paton, the Visionary of EOS Worldwide (https://www.EOSWorldwide.com/)  from 2015 till earlier this year and its current Global Ambassador, how to successfully make leadership team changes and when / how to use Fractional Leadership.

 ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn from Mike Paton, the Visionary of EOS Worldwide (https://www.EOSWorldwide.com/)  from 2015 till earlier this year and its current Global Ambassador, how to successfully make leadership team changes and when / how to use Fractional Leadership.

Known as "Paton" in the EOS world, he is an award-winning speaker and Certified EOS Implementer® at Achieve Traction (https://www.AchieveTraction.com/). He is the co-author, together with Gino Wickman, of Get A Grip: How to Get Everything You Want from Your Entrepreneurial Business (https://www.amazon.com/Get-Grip-Entrepreneurial-Journey-Results-ebook/dp/B009K44DQY).

Paton shares the two big mistakes CEOs and leadership teams most often make when changing or failing to make changes at the leadership team level, how EOS evolved under his tenure as Visionary of EOS Worldwide, and how it's changing under Mark O'Donnell's leadership as the new Visionary. 

Watch this episode on YouTube or listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:33:43</itunes:duration>
      <itunes:length>48579780</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[065 - The Pinnacles and Pitfalls in Hiring a Fractional Leader for Your Organization - Interview with Cyndi Gave]]></title>
      <description><![CDATA[Our guest today shares her own successes and failures in hiring a Fractional Leader for her organization, specifically a fractional Chief Marketing Officer (CMO). 

Cyndi Gave is the owner of the Metiss Group (https://TheMetissGroup.com/), which helps business leaders frustrated or disappointed with the performance of their employees to improve their selection processes, accelerate their performance, and develop them as leaders.

Cyndi shares what she's learned from her own organization's retention of Fractional Leaders, and the tools she uses (and helps her clients use) to retain the right people for their organizations and place them in the right seats, whether for full-time or fractional positions.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">JT72LVLK-JWZ5MI</guid>
      <pubDate>Tue, 13 Oct 2020 14:15:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Cyndi-Gave-Interview-9.23.20.mp3" length="50290497" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today shares her own successes and failures in hiring a Fractional Leader for her organization, specifically a fractional Chief Marketing Officer (CMO). 

Cyndi Gave is the owner of the Metiss Group (https://TheMetissGroup.com/), which help ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today shares her own successes and failures in hiring a Fractional Leader for her organization, specifically a fractional Chief Marketing Officer (CMO). 

Cyndi Gave is the owner of the Metiss Group (https://TheMetissGroup.com/), which helps business leaders frustrated or disappointed with the performance of their employees to improve their selection processes, accelerate their performance, and develop them as leaders.

Cyndi shares what she's learned from her own organization's retention of Fractional Leaders, and the tools she uses (and helps her clients use) to retain the right people for their organizations and place them in the right seats, whether for full-time or fractional positions.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:34:55</itunes:duration>
      <itunes:length>50290497</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[064 - Why Senior Executives are Choosing to Go Fractional - Interview with Kevin McMahon]]></title>
      <description><![CDATA[Our guest today explains the reasons why senior executives, CFOs, CMOs, VPs of Sales, and the like, are leaving full-time employment and "going fractional" more and more.

Kevin McMahon is a CFO Advisor at Vertex CFO (https://VertexCFO.com/). He provides fractional CFO services to middle market and well-funded start-up companies. Previously, he served as head of finance at numerous organizations over a 25 year financial leadership career.

Kevin also explains why so many of his clients are in expansion mode now in this post-Coronavirus world and what role a good CFO plays in that process.

Listen to the show on YouTube below, on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">1C3LA0TS-5OWUQ5M</guid>
      <pubDate>Tue, 06 Oct 2020 14:15:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Kevin-McMahon-Interview-9.18.20.mp3" length="46097802" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today explains the reasons why senior executives, CFOs, CMOs, VPs of Sales, and the like, are leaving full-time employment and "going fractional" more and more.

Kevin McMahon is a CFO Advisor at Vertex CFO (https://VertexCFO.com/). He prov ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today explains the reasons why senior executives, CFOs, CMOs, VPs of Sales, and the like, are leaving full-time employment and "going fractional" more and more.

Kevin McMahon is a CFO Advisor at Vertex CFO (https://VertexCFO.com/). He provides fractional CFO services to middle market and well-funded start-up companies. Previously, he served as head of finance at numerous organizations over a 25 year financial leadership career.

Kevin also explains why so many of his clients are in expansion mode now in this post-Coronavirus world and what role a good CFO plays in that process.

Listen to the show on YouTube below, on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:32:00</itunes:duration>
      <itunes:length>46097802</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[063 - How to Decide Whether to Get a Fractional CMO or Use a Marketing Consultant - Interview with Art Saxby]]></title>
      <description><![CDATA[Learn from our guest today, the CEO of the largest Fractional Chief Marketing Officer (CMO) firm in the Country, how to decide whether to get a fractional CMO or use a marketing consultant. Following a long career in senior marketing roles in brands like Kellog’s, Frito-Lay, and Coca Cola, Art Saxby became the founder and CEO of Chief Outsiders (https://www.ChiefOutsiders.com/).

In the conversation, we covered what it looks like for businesses who need a fractional CMO, the differences between marketing consultants, agencies, and CMOs, and when CEOs need to bring in one versus the other. We covered how fractional CMOs interface with operations/sales/finance, when people need to bring in someone to help them implement a business management system like the Entrepreneurial Operating System (EOS), and how Chief Outsiders interfaces with EOS Implementers and EOS Worldwide. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">FZNUBK43-WKA9K9</guid>
      <pubDate>Tue, 29 Sep 2020 14:15:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Art-Saxby-Interview-9.14.20.mp3" length="45021246" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn from our guest today, the CEO of the largest Fractional Chief Marketing Officer (CMO) firm in the Country, how to decide whether to get a fractional CMO or use a marketing consultant. Following a long career in senior marketing roles in brands  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn from our guest today, the CEO of the largest Fractional Chief Marketing Officer (CMO) firm in the Country, how to decide whether to get a fractional CMO or use a marketing consultant. Following a long career in senior marketing roles in brands like Kellog’s, Frito-Lay, and Coca Cola, Art Saxby became the founder and CEO of Chief Outsiders (https://www.ChiefOutsiders.com/).

In the conversation, we covered what it looks like for businesses who need a fractional CMO, the differences between marketing consultants, agencies, and CMOs, and when CEOs need to bring in one versus the other. We covered how fractional CMOs interface with operations/sales/finance, when people need to bring in someone to help them implement a business management system like the Entrepreneurial Operating System (EOS), and how Chief Outsiders interfaces with EOS Implementers and EOS Worldwide. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:31:15</itunes:duration>
      <itunes:length>45021246</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[062 - What’s Next for EOS and Entrepreneurship with the new Visionary of EOS Worldwide - Interview with Mark O’Donnell]]></title>
      <description><![CDATA[Our guest today is the new leader of EOS Worldwide (https://www.EOSWorldwide.com/), its Visionary, Mark O'Donnell. In this interview, Mark shares the 5 major changes you can expect to see from EOS in the coming quarters and the 2 factors he's seen made the difference between success and failure for the 90% of businesses not completely decimated by the COVID-19 and lockdown aftermath.

EOS Worldwide is the organization dedicated to educating the world about EOS®, the Entrepreneurial Operating System®, a complete set of simple concepts and practical tools that has helped thousands of entrepreneurs get what they want from their businesses. Mark is also the Head Coach at EOS Worldwide and was previously President and Partner at Azzur Group, a life science consulting and project management firm.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">DSSPTS49-2X7DS4I</guid>
      <pubDate>Tue, 22 Sep 2020 12:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Mark-O-Donnell-Interview-9.16.20.mp3" length="58372938" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today is the new leader of EOS Worldwide (https://www.EOSWorldwide.com/), its Visionary, Mark O'Donnell. In this interview, Mark shares the 5 major changes you can expect to see from EOS in the coming quarters and the 2 factors he's seen ma ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today is the new leader of EOS Worldwide (https://www.EOSWorldwide.com/), its Visionary, Mark O'Donnell. In this interview, Mark shares the 5 major changes you can expect to see from EOS in the coming quarters and the 2 factors he's seen made the difference between success and failure for the 90% of businesses not completely decimated by the COVID-19 and lockdown aftermath.

EOS Worldwide is the organization dedicated to educating the world about EOS®, the Entrepreneurial Operating System®, a complete set of simple concepts and practical tools that has helped thousands of entrepreneurs get what they want from their businesses. Mark is also the Head Coach at EOS Worldwide and was previously President and Partner at Azzur Group, a life science consulting and project management firm.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:40:31</itunes:duration>
      <itunes:length>58372938</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[061 - How to Keep Your Business and Get a Better Lifestyle by Half Retiring - Interview with Jim Muehlhausen]]></title>
      <description><![CDATA[Our guest in this episode teaches how to keep your business and get yourself a better lifestyle with Half Retirement. Jim Muehlhausen is the author of the new book, Half Retire - Keep Your Business, Ditch the Stress (https://www.amazon.com/Half-Retire-Keep-Business-Ditch-Stress/dp/1642935654/). He also wrote Business Models for Dummies, is a well-known public speaker, and founded Sales QB (https://www.SalesQB.com/), which licenses fractional sales managers around the Country. You can find out more about Jim at his website: https://mx100.isrefer.com/go/HR/bwolf/.

Jim teaches the two most common categories of people who are ripe for ditching the stress and keeping their business by "Half Retiring." He covers all six elements involved in Half Retirement and gives a number of examples to show how people are doing this, including very in-person or personal-work-centric businesses. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">IJDHZ78J-T57B9</guid>
      <pubDate>Mon, 14 Sep 2020 14:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jim-Muehlhausen-Interview-9.2.20.mp3" length="44018928" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest in this episode teaches how to keep your business and get yourself a better lifestyle with Half Retirement. Jim Muehlhausen is the author of the new book, Half Retire - Keep Your Business, Ditch the Stress (https://www.amazon.com/Half-Retir ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest in this episode teaches how to keep your business and get yourself a better lifestyle with Half Retirement. Jim Muehlhausen is the author of the new book, Half Retire - Keep Your Business, Ditch the Stress (https://www.amazon.com/Half-Retire-Keep-Business-Ditch-Stress/dp/1642935654/). He also wrote Business Models for Dummies, is a well-known public speaker, and founded Sales QB (https://www.SalesQB.com/), which licenses fractional sales managers around the Country. You can find out more about Jim at his website: https://mx100.isrefer.com/go/HR/bwolf/.

Jim teaches the two most common categories of people who are ripe for ditching the stress and keeping their business by "Half Retiring." He covers all six elements involved in Half Retirement and gives a number of examples to show how people are doing this, including very in-person or personal-work-centric businesses. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:30:33</itunes:duration>
      <itunes:length>44018928</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[060 - How to How to Get an Experienced CMO for 1/3 the Cost Using a Fractional CMO - Interview with Kevin Krusiewicz]]></title>
      <description><![CDATA[Learn from our guest today how to get what you need from your marketing on an ongoing basis for 1/3 the cost of hiring a full-time Chief Marketing Officer (CMO).

Kevin Krusiewicz is a fractional CMO through his company, Marketing Trail Guide (https://MarketingTrailGuide.com/). He is a StoryBrand Certified Guide and spent years as a technical expert and then marketing leader at multiple organizations.

In this episode, Kevin teaches when you need a marketing consultant versus a full-time CMO versus a fractional CMO. He shares the main things your website and marketing content needs so your clients/customers see themselves in your message (and so you don't throw your marketing investment down the drain). 

I encourage you to also take a Marketing Maturity Assessment on Kevin's website (linked above). It's just twenty questions and will show you how mature your marketing operations are.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">GDEQ0UBR-O2BJ4I</guid>
      <pubDate>Tue, 08 Sep 2020 14:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Kevin-Krusiewicz-Interview-8.31.20.mp3" length="63168048" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn from our guest today how to get what you need from your marketing on an ongoing basis for 1/3 the cost of hiring a full-time Chief Marketing Officer (CMO).

Kevin Krusiewicz is a fractional CMO through his company, Marketing Trail Guide (https: ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn from our guest today how to get what you need from your marketing on an ongoing basis for 1/3 the cost of hiring a full-time Chief Marketing Officer (CMO).

Kevin Krusiewicz is a fractional CMO through his company, Marketing Trail Guide (https://MarketingTrailGuide.com/). He is a StoryBrand Certified Guide and spent years as a technical expert and then marketing leader at multiple organizations.

In this episode, Kevin teaches when you need a marketing consultant versus a full-time CMO versus a fractional CMO. He shares the main things your website and marketing content needs so your clients/customers see themselves in your message (and so you don't throw your marketing investment down the drain). 

I encourage you to also take a Marketing Maturity Assessment on Kevin's website (linked above). It's just twenty questions and will show you how mature your marketing operations are.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:43:51</itunes:duration>
      <itunes:length>63168048</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[059 - How Grow Your Own Business the Way a Private Equity Investor Would - Interview with Terry Dwyer]]></title>
      <description><![CDATA[Our guest today uses his 30+ years of CEO and Head of Sales experience in the software, publishing, and music industries, including in private equity and venture capital-backed companies, to teach what business owners can do to grow the way they would be prompted to do by venture capital investors. 

Terry Dwyer (linkedin.com/in/m-terry-dwyer) is Principal and Founder of Breakwater Partners LLC where he helps small- and mid-sized businesses as a Fractional Sales Manager affiliated with Sales Xceleration.

Terry shares two things business owners can do to grow the way venture capital investors would induce them to do - but without having to sell any interest in the company! He explains the most common mistakes business owners make in sales and how Fractional Sales Manager engagements work.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">6CQ8KDE7-2AQNCDI</guid>
      <pubDate>Mon, 31 Aug 2020 14:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Terry-Dwyer-Interview-8.20.20.mp3" length="49599900" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today uses his 30+ years of CEO and Head of Sales experience in the software, publishing, and music industries, including in private equity and venture capital-backed companies, to teach what business owners can do to grow the way they woul ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today uses his 30+ years of CEO and Head of Sales experience in the software, publishing, and music industries, including in private equity and venture capital-backed companies, to teach what business owners can do to grow the way they would be prompted to do by venture capital investors. 

Terry Dwyer (linkedin.com/in/m-terry-dwyer) is Principal and Founder of Breakwater Partners LLC where he helps small- and mid-sized businesses as a Fractional Sales Manager affiliated with Sales Xceleration.

Terry shares two things business owners can do to grow the way venture capital investors would induce them to do - but without having to sell any interest in the company! He explains the most common mistakes business owners make in sales and how Fractional Sales Manager engagements work.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:34:26</itunes:duration>
      <itunes:length>49599900</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[058 - How to how to Make Your Business Give You the Life You’ll Love - Interview with Ryan Henry]]></title>
      <description><![CDATA[This episode is about the "EOS Life." This is a term used by business owners implementing the Entrepreneurial Operating System (ESO) framework. It means (1) doing what you love, (2) with people you love, (3) making a huge difference, (4) being compensated appropriately, (5) with time for other passions.

Our guest today is Ryan Henry, a Certified EOS Implementer at GRIP Business Traction (https://griptraction.com/) in Lansing, Michigan. Most business owners feel so underwater with things to do that they can't even imagine living that "EOS Life" as described. Maybe one or two aspects of it, but the whole package seems unattainable.

Ryan explains how to bridge the gap from your current work/business life to living the dream. Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">IYKVOGVI-0YSYVI</guid>
      <pubDate>Mon, 24 Aug 2020 13:00:15 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Ryan-Henry-Interview-8.14.20.mp3" length="45774086" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[This episode is about the "EOS Life." This is a term used by business owners implementing the Entrepreneurial Operating System (ESO) framework. It means (1) doing what you love, (2) with people you love, (3) making a huge difference, (4) being compen ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[This episode is about the "EOS Life." This is a term used by business owners implementing the Entrepreneurial Operating System (ESO) framework. It means (1) doing what you love, (2) with people you love, (3) making a huge difference, (4) being compensated appropriately, (5) with time for other passions.

Our guest today is Ryan Henry, a Certified EOS Implementer at GRIP Business Traction (https://griptraction.com/) in Lansing, Michigan. Most business owners feel so underwater with things to do that they can't even imagine living that "EOS Life" as described. Maybe one or two aspects of it, but the whole package seems unattainable.

Ryan explains how to bridge the gap from your current work/business life to living the dream. Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:31:46</itunes:duration>
      <itunes:length>45774086</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[057 - How to Use Data to Align Marketing, Sales, & Ops with an Outsourced COO - Interview with John Boudreau]]></title>
      <description><![CDATA[You'll learn in this episode how to use data and vision-setting to effectively align your marketing, sales, and operations either on your own using the information we share or with the help of an outsourced COO like our guest. John Boudreau is founder and CEO of Envisionable (https://www.envisionable.com/), through which he provides fractional COO services to businesses virtually around the U.S. or locally in the Providence, RI area.

John shares the steps you can take personally, or with an outsourced COO like him, to limit the number of priorities and projects you're working on at a time, how to define where you want to go before you set those goals, and the kinds of metrics and meeting rhythm you should set to ensure that you achieve them.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web athttp://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">3K5J7L60-143RF6R</guid>
      <pubDate>Mon, 17 Aug 2020 14:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/John-Boudreau-8.14.20.mp3" length="46246408" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[You'll learn in this episode how to use data and vision-setting to effectively align your marketing, sales, and operations either on your own using the information we share or with the help of an outsourced COO like our guest. John Boudreau is founde ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[You'll learn in this episode how to use data and vision-setting to effectively align your marketing, sales, and operations either on your own using the information we share or with the help of an outsourced COO like our guest. John Boudreau is founder and CEO of Envisionable (https://www.envisionable.com/), through which he provides fractional COO services to businesses virtually around the U.S. or locally in the Providence, RI area.

John shares the steps you can take personally, or with an outsourced COO like him, to limit the number of priorities and projects you're working on at a time, how to define where you want to go before you set those goals, and the kinds of metrics and meeting rhythm you should set to ensure that you achieve them.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web athttp://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:32:06</itunes:duration>
      <itunes:length>46246408</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[056 - How Tech-Heavy Companies Break Through the Ceiling Using an Experienced Fractional Executive - Interview with Burke Autrey]]></title>
      <description><![CDATA[Our guest today teaches how tech-reliant and tech-product companies can get to the next level with an experienced fractional technology executive even if they can’t afford one full time. Burke Autrey, CEO of Fortium Partners (https://www.FortiumPartners.com/), has been a CIO in-house and for outside clients for decades. Fortium Partners is now the largest fractional technology leadership provider in the world.

In this episode, you'll learn the difference between a CTO, CIO, and CISO, as well as what kinds of companies need which one. We talk about the differences, advantages, and disadvantages of working with organizational Fractional Leadership providers like Fortium versus independent "single shingle" executives.

Learn how a fractional CTO/CIO/CISO engagement works, the levels of hours you can get, and even the cost per month for each model in this extremely enlightening episode. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">DN791J29-88H0K9</guid>
      <pubDate>Mon, 10 Aug 2020 13:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Burke-Autrey-Interview-8.7.20.mp3" length="54548900" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today teaches how tech-reliant and tech-product companies can get to the next level with an experienced fractional technology executive even if they can’t afford one full time. Burke Autrey, CEO of Fortium Partners (https://www.FortiumPartn ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today teaches how tech-reliant and tech-product companies can get to the next level with an experienced fractional technology executive even if they can’t afford one full time. Burke Autrey, CEO of Fortium Partners (https://www.FortiumPartners.com/), has been a CIO in-house and for outside clients for decades. Fortium Partners is now the largest fractional technology leadership provider in the world.

In this episode, you'll learn the difference between a CTO, CIO, and CISO, as well as what kinds of companies need which one. We talk about the differences, advantages, and disadvantages of working with organizational Fractional Leadership providers like Fortium versus independent "single shingle" executives.

Learn how a fractional CTO/CIO/CISO engagement works, the levels of hours you can get, and even the cost per month for each model in this extremely enlightening episode. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:37:52</itunes:duration>
      <itunes:length>54548900</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[055 - How to Break Through the Ceiling with a Fractional CFO - Interview with Nelson Tepfer]]></title>
      <description><![CDATA[Our guest today teaches how you as a business owner can break through what’s holding your business back with an experienced, outsourced, fractional CFO on your team. Nelson Tepfer is managing partner at ProCFO Partners (www.ProCFOPartners.com), which provides fractional CFOs to clients in the whole greater New York City region.

Many business owners have gotten their business to a certain size, but this is the first time for them and they realize they're being held back because they don't have an experienced leader who's "been there and done that." In this episode we cover the main symptoms and scenarios people find themselves where a fractional CFO may be what they need to break through the ceiling, how a typical fractional CFO engagement works, and what they should expect.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, , or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">4KP332TD-QTIHPVI</guid>
      <pubDate>Mon, 27 Jul 2020 12:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Nelson-Tepfer-Interview-7.23.20.mp3" length="35976906" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today teaches how you as a business owner can break through what’s holding your business back with an experienced, outsourced, fractional CFO on your team. Nelson Tepfer is managing partner at ProCFO Partners (www.ProCFOPartners.com), which ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today teaches how you as a business owner can break through what’s holding your business back with an experienced, outsourced, fractional CFO on your team. Nelson Tepfer is managing partner at ProCFO Partners (www.ProCFOPartners.com), which provides fractional CFOs to clients in the whole greater New York City region.

Many business owners have gotten their business to a certain size, but this is the first time for them and they realize they're being held back because they don't have an experienced leader who's "been there and done that." In this episode we cover the main symptoms and scenarios people find themselves where a fractional CFO may be what they need to break through the ceiling, how a typical fractional CFO engagement works, and what they should expect.

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, , or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:24:58</itunes:duration>
      <itunes:length>35976906</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[054 - How to Free Up From Half-Managing an Underperforming Sales Team - Interview with Teresa Renaud]]></title>
      <description><![CDATA[Our guest, Teresa Renaud, owner of Outsourced Sales Managed Services (https://SalesManagementService.com/), today teaches how about a little-known tool available to small and mid-sized business owners struggling with plateauing or dropping sales - an experienced fractional sales manager. She explains how this bridges the gap when your sales isn't working but you can't afford an *experienced* successful VP of sales or sales manager. Teresa is also the host of the LinkedIn interview show, Fractional Service Insights, so subscribe to her on LinkedIn to get that (https://www.linkedin.com/in/teresarenaud/).

She describes how fractional sales management works and what it looks like in the three main problem scenarios: (1) the owner is half-managing an underperforming sales team and doesn't have enough time to manage the business; (2) you've hired a lower-paid sales manager because that's all you can afford but it isn't working; and (3) you've elevated your superstar salesperson but now sales have dipped and/or they're bad at managing others.

Teresa explains how fractional sales management works, why part-time leadership is viable, what it typically costs, that it can be both virtual or in-person, and the range of time commitments often involved. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at http://WinWin.Cast.Rocks.]]></description>
      <guid isPermaLink="false">46YGK095-J13JTT9</guid>
      <pubDate>Tue, 21 Jul 2020 16:47:07 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Teresa-Renaud-Interview-7.20.20.mp3" length="46108752" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest, Teresa Renaud, owner of Outsourced Sales Managed Services (https://SalesManagementService.com/), today teaches how about a little-known tool available to small and mid-sized business owners struggling with plateauing or dropping sales - an ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest, Teresa Renaud, owner of Outsourced Sales Managed Services (https://SalesManagementService.com/), today teaches how about a little-known tool available to small and mid-sized business owners struggling with plateauing or dropping sales - an experienced fractional sales manager. She explains how this bridges the gap when your sales isn't working but you can't afford an *experienced* successful VP of sales or sales manager. Teresa is also the host of the LinkedIn interview show, Fractional Service Insights, so subscribe to her on LinkedIn to get that (https://www.linkedin.com/in/teresarenaud/).

She describes how fractional sales management works and what it looks like in the three main problem scenarios: (1) the owner is half-managing an underperforming sales team and doesn't have enough time to manage the business; (2) you've hired a lower-paid sales manager because that's all you can afford but it isn't working; and (3) you've elevated your superstar salesperson but now sales have dipped and/or they're bad at managing others.

Teresa explains how fractional sales management works, why part-time leadership is viable, what it typically costs, that it can be both virtual or in-person, and the range of time commitments often involved. 

Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts or listen on the web at http://WinWin.Cast.Rocks.]]></itunes:summary>
      <itunes:duration>0:32:00</itunes:duration>
      <itunes:length>46108752</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[053 - How to Save Tens of Thousands with a High Deductible Plan - Interview with Jeff Weiner]]></title>
      <description><![CDATA[If you're like many, revenues are down and one of your biggest immovable cost centers is employee benefits. Our guest teaches about one tool to reduce those while also saving your employees money by switching your team to a high deductible health insurance plan. 

Jeff Weiner has been the principal at HKM Associates (http://hkmassociates.com/), an employee health and retirement benefits firm, for almost four decades. He explains how the skyrocketing health insurance costs over the past several years have set the stage for the use of high deductible plans, which, when combined with $500 in an HSA and up to $7,000 pledged towards employee health costs,can save employers an average for $4-7k per year per employee and save employees several thousand per year as well - more if they have higher claims.

Jeff also organizes a now-nationwide lunchtime facilitated networking group called The Roundtable Networking Group, which you can learn about on his website if you're interested. He is also raising money for the Leukemia and Lymphoma Society in honor of his daughter thankfully being cancer free for eight years. You can donate to that at: https://pages.lls.org/mwoy/li/li20/msmith.

]]></description>
      <guid isPermaLink="false">AVQ7S79F-X47VI</guid>
      <pubDate>Mon, 13 Jul 2020 14:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/053-Jeff-Weiner-Interview-7-9-20.mp3" length="47054552" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[If you're like many, revenues are down and one of your biggest immovable cost centers is employee benefits. Our guest teaches about one tool to reduce those while also saving your employees money by switching your team to a high deductible health ins ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[If you're like many, revenues are down and one of your biggest immovable cost centers is employee benefits. Our guest teaches about one tool to reduce those while also saving your employees money by switching your team to a high deductible health insurance plan. 

Jeff Weiner has been the principal at HKM Associates (http://hkmassociates.com/), an employee health and retirement benefits firm, for almost four decades. He explains how the skyrocketing health insurance costs over the past several years have set the stage for the use of high deductible plans, which, when combined with $500 in an HSA and up to $7,000 pledged towards employee health costs,can save employers an average for $4-7k per year per employee and save employees several thousand per year as well - more if they have higher claims.

Jeff also organizes a now-nationwide lunchtime facilitated networking group called The Roundtable Networking Group, which you can learn about on his website if you're interested. He is also raising money for the Leukemia and Lymphoma Society in honor of his daughter thankfully being cancer free for eight years. You can donate to that at: https://pages.lls.org/mwoy/li/li20/msmith.

]]></itunes:summary>
      <itunes:duration>0:32:40</itunes:duration>
      <itunes:length>47054552</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[052 - How Addressing Major Issues Makes the Difference Between Success or Failure for Businesses - Interview with Dr. Noam Wasserman]]></title>
      <description><![CDATA[Our guest in this episode, Dr. Noam Wasserman, author of The Founder's Dilemmas (https://www.amazon.com/Founders-Dilemmas-Anticipating-Foundation-Entrepreneurship/dp/0691158304/) teaches how learning to address and solve major issues like dividing or changing the equity between partners makes all the difference between long-term success or failure for small and midsize businesses trying to scale.

Dr. Wasserman is the Dean of Sy Syms School of Business at Yeshiva University and was previously a professor at Harvard Business School. He wrote one of the entrepreneurial classics, The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup. He is also the author of the recent book, Life Is a Startup: What Founders Can Teach Us about Making Choices and Managing Change.

Dr. Wasserman shared what he's found makes the biggest difference for business owners in lockdown and the various ever-changing stages of reopening. He also spoke about how 65% of businesses that fail do so because of people issues, i.e., mistakes due to bias and interpersonal conflicts borne of the failure to discuss hard topics and decisions.]]></description>
      <guid isPermaLink="false">EEN6QP3K-LBA9K9</guid>
      <pubDate>Tue, 07 Jul 2020 13:54:32 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Dr-Wasserman-Interview-7.6.20.mp3" length="52742537" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest in this episode, Dr. Noam Wasserman, author of The Founder's Dilemmas (https://www.amazon.com/Founders-Dilemmas-Anticipating-Foundation-Entrepreneurship/dp/0691158304/) teaches how learning to address and solve major issues like dividing or ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest in this episode, Dr. Noam Wasserman, author of The Founder's Dilemmas (https://www.amazon.com/Founders-Dilemmas-Anticipating-Foundation-Entrepreneurship/dp/0691158304/) teaches how learning to address and solve major issues like dividing or changing the equity between partners makes all the difference between long-term success or failure for small and midsize businesses trying to scale.

Dr. Wasserman is the Dean of Sy Syms School of Business at Yeshiva University and was previously a professor at Harvard Business School. He wrote one of the entrepreneurial classics, The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup. He is also the author of the recent book, Life Is a Startup: What Founders Can Teach Us about Making Choices and Managing Change.

Dr. Wasserman shared what he's found makes the biggest difference for business owners in lockdown and the various ever-changing stages of reopening. He also spoke about how 65% of businesses that fail do so because of people issues, i.e., mistakes due to bias and interpersonal conflicts borne of the failure to discuss hard topics and decisions.]]></itunes:summary>
      <itunes:duration>0:36:37</itunes:duration>
      <itunes:length>52742537</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[051 - How Entrepreneurial Operating System (EOS) and EOS Worldwide are helping business owners through these hard, ever-changing, times - Interview with Kelly Knight]]></title>
      <description><![CDATA[Our guest today is Kelly Knight, Integrator, similar to a Chief Operating Officer, of the EOS Worldwide organization, whose mandate is to help small and midsize business owners around the world get a grip on their business by implementing a simple set of real-world tools called the Entrepreneurial Operating System® (EOS®).

In our conversation, Kelly answers my question about how business owners who are suffering financially or who have had to let people go, can use EOS to successfully execute in their business. 

Kelly also explains what EOS is and how it serves business owners, what EOS did at the Beginning of COVID/Lockdown to help business owners and the EOS Implementers like myself who serve them, and what's in the future for EOS.

This is a very rare opportunity to get the inside scoop and it's one very special episode that you don't want to miss! ]]></description>
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      <pubDate>Mon, 29 Jun 2020 15:06:53 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/051-Kelly-Knight-Interview-6.25.20.mp3" length="43383685" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today is Kelly Knight, Integrator, similar to a Chief Operating Officer, of the EOS Worldwide organization, whose mandate is to help small and midsize business owners around the world get a grip on their business by implementing a simple se ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today is Kelly Knight, Integrator, similar to a Chief Operating Officer, of the EOS Worldwide organization, whose mandate is to help small and midsize business owners around the world get a grip on their business by implementing a simple set of real-world tools called the Entrepreneurial Operating System® (EOS®).

In our conversation, Kelly answers my question about how business owners who are suffering financially or who have had to let people go, can use EOS to successfully execute in their business. 

Kelly also explains what EOS is and how it serves business owners, what EOS did at the Beginning of COVID/Lockdown to help business owners and the EOS Implementers like myself who serve them, and what's in the future for EOS.

This is a very rare opportunity to get the inside scoop and it's one very special episode that you don't want to miss! ]]></itunes:summary>
      <itunes:duration>0:30:07</itunes:duration>
      <itunes:length>43383685</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[050 - How to Do What Works, Not What Should Work - Interview with David Schizer]]></title>
      <description><![CDATA[We learn from our guest, David M. Schizer, how to make sure you’re running your organization or business on what actually achieves your goals, not on your intentions or what you think *should* work.

David Schizer is the Dean Emeritus of Columbia Law School, serves as Harvey R. Miller Professor of Law at Columbia Law School, and served as CEO of the American Jewish Joint Distribution Committee (JDC), a century-old humanitarian organization. He is also the author of the forthcoming book, Saving the World in Six Not-So-Easy Steps. You can learn more about David at https://www.law.columbia.edu/faculty/david-m-schizer.

We covered the main reasons for inefficiency and ineffectiveness in the nonprofit world and which of those are shared in common with for-profit businesses. David shared what he did as interim CEO of JDC for three years to grow in its effectiveness and impact toward its mission and how the lessons from what he accomplished there apply to entrepreneurial businesses as well. We also covered what he learned as Dean of Columbia Law School and CEO at JDC about the personal and moral qualities a leader needs.
]]></description>
      <guid isPermaLink="false">I2UVJH4X-DPWRK9</guid>
      <pubDate>Mon, 22 Jun 2020 13:05:39 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/050-David-M.-Schizer-Interview-06-22-20.mp3" length="39517026" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[We learn from our guest, David M. Schizer, how to make sure you’re running your organization or business on what actually achieves your goals, not on your intentions or what you think *should* work.

David Schizer is the Dean Emeritus of Columbia Law ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[We learn from our guest, David M. Schizer, how to make sure you’re running your organization or business on what actually achieves your goals, not on your intentions or what you think *should* work.

David Schizer is the Dean Emeritus of Columbia Law School, serves as Harvey R. Miller Professor of Law at Columbia Law School, and served as CEO of the American Jewish Joint Distribution Committee (JDC), a century-old humanitarian organization. He is also the author of the forthcoming book, Saving the World in Six Not-So-Easy Steps. You can learn more about David at https://www.law.columbia.edu/faculty/david-m-schizer.

We covered the main reasons for inefficiency and ineffectiveness in the nonprofit world and which of those are shared in common with for-profit businesses. David shared what he did as interim CEO of JDC for three years to grow in its effectiveness and impact toward its mission and how the lessons from what he accomplished there apply to entrepreneurial businesses as well. We also covered what he learned as Dean of Columbia Law School and CEO at JDC about the personal and moral qualities a leader needs.
]]></itunes:summary>
      <itunes:duration>0:27:26</itunes:duration>
      <itunes:length>39517026</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[048-How to Avoid Deadly Mistakes Post-Lockdown With a Peer Advisory Group - Interview with Mark Taylor]]></title>
      <description><![CDATA[Our guest today, Mark Taylor (https://MarkTaylor.NYC/), shares what members of his Vistage CEO groups did to avoid mistakes and take the actions necessary to survive, and sometimes thrive, in an everchanging post-lockdown world where no one knows what the "new normal" will look like. 

Mark is a Master Chair in Vistage NYC, a peer advisory group and the second-largest Vistage Chair in the world, where he coaches and facilitates 7 peer advisory groups in New York City. He is an executive coach to CEOs, a TEDx Speaker, and was founder, CEO, and a leader in multiple businesses over 4 decades.

We spoke about how a peer advisory group differs from just having a coach and how it differs from having a business operating system like Entrepreneurial Operating System (EOS) that I help leadership teams implement. Mark shared what has worked for the business owners he's working with and what has not worked. 

For more information on the COVID-19/Antibody testing and tracking solution we spoke about in the episode, which is available throughout the United States, you can click here: https://heedhealthcare.com/turningpoint/.]]></description>
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      <pubDate>Mon, 15 Jun 2020 13:31:32 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/048-Mark-Taylor-Interview-6-13-20.mp3" length="44050144" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today, Mark Taylor (https://MarkTaylor.NYC/), shares what members of his Vistage CEO groups did to avoid mistakes and take the actions necessary to survive, and sometimes thrive, in an everchanging post-lockdown world where no one knows wha ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today, Mark Taylor (https://MarkTaylor.NYC/), shares what members of his Vistage CEO groups did to avoid mistakes and take the actions necessary to survive, and sometimes thrive, in an everchanging post-lockdown world where no one knows what the "new normal" will look like. 

Mark is a Master Chair in Vistage NYC, a peer advisory group and the second-largest Vistage Chair in the world, where he coaches and facilitates 7 peer advisory groups in New York City. He is an executive coach to CEOs, a TEDx Speaker, and was founder, CEO, and a leader in multiple businesses over 4 decades.

We spoke about how a peer advisory group differs from just having a coach and how it differs from having a business operating system like Entrepreneurial Operating System (EOS) that I help leadership teams implement. Mark shared what has worked for the business owners he's working with and what has not worked. 

For more information on the COVID-19/Antibody testing and tracking solution we spoke about in the episode, which is available throughout the United States, you can click here: https://heedhealthcare.com/turningpoint/.]]></itunes:summary>
      <itunes:duration>0:30:35</itunes:duration>
      <itunes:length>44050144</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[048 - How to Make Your Client Demos and Meetings Pop with Interactive Virtual Events - Andy Randazzo Interview]]></title>
      <description><![CDATA[Learn what you need to do in your marketing and messaging post-lockdown as you ramp up, and how to make your demos, events, and pitches pop stand out from their 8 other Zoom calls that day with an interactive virtual event like magic or whiskey-tasting.

Andy Randazzo has been owner and principal of HitState Marketing (https://HitState.com/) for over 20 years. He helps clients develop a marketing strategy, clarify their messaging, and then execute that strategy, whether through social media, print, event, video, or website media.

He's leading a 20-minute "Marketing is Magic" Zoom showcase on Tuesday, June 9th at 12 EST (9 PST), demonstrating how Zoom pitches and demos with prospects can be spiced up with interactive events. Click here to register for that:  https://us02web.zoom.us/meeting/register/tZwufu2gpzsrE9NTxrRGYq0WtbneKMDHW9GV]]></description>
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      <pubDate>Mon, 08 Jun 2020 12:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Andy-Randazzo-Interview.mp3" length="49720858" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn what you need to do in your marketing and messaging post-lockdown as you ramp up, and how to make your demos, events, and pitches pop stand out from their 8 other Zoom calls that day with an interactive virtual event like magic or whiskey-tasti ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn what you need to do in your marketing and messaging post-lockdown as you ramp up, and how to make your demos, events, and pitches pop stand out from their 8 other Zoom calls that day with an interactive virtual event like magic or whiskey-tasting.

Andy Randazzo has been owner and principal of HitState Marketing (https://HitState.com/) for over 20 years. He helps clients develop a marketing strategy, clarify their messaging, and then execute that strategy, whether through social media, print, event, video, or website media.

He's leading a 20-minute "Marketing is Magic" Zoom showcase on Tuesday, June 9th at 12 EST (9 PST), demonstrating how Zoom pitches and demos with prospects can be spiced up with interactive events. Click here to register for that:  https://us02web.zoom.us/meeting/register/tZwufu2gpzsrE9NTxrRGYq0WtbneKMDHW9GV]]></itunes:summary>
      <itunes:duration>0:34:31</itunes:duration>
      <itunes:length>49720858</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[047 - How to Safely and Easily Reopen Your Business with Testing & Tracking Post-Lockdown - Rick Maher Interview]]></title>
      <description><![CDATA[We learn from our guest today what businesses must legally do to reopen whenever businesses are allowed to reopen in their area, how to do it easily, and make their employees and customers/clients feel safe in the process.

Our guest today is Rick Maher, founder and CEO of Turning Point HCM (www.TurningPointHCM.com/), an outsourced HR company. He and his team have pivoted to create an out-of-the-box COVID-19 and Antibody testing and tracking program for employers so they can open up again without having to reinvent the wheel on all of this.

Rick discusses the legal requirements companies must follow when opening up, the how his nationwide testing and tracking program for employers works, and what employers can do to make their people, clients, and customers feel safe. ]]></description>
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      <pubDate>Mon, 01 Jun 2020 15:44:49 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/047-Rick-Maher-Interview-6-1-2020.mp3" length="46091493" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[We learn from our guest today what businesses must legally do to reopen whenever businesses are allowed to reopen in their area, how to do it easily, and make their employees and customers/clients feel safe in the process.

Our guest today is Rick Ma ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[We learn from our guest today what businesses must legally do to reopen whenever businesses are allowed to reopen in their area, how to do it easily, and make their employees and customers/clients feel safe in the process.

Our guest today is Rick Maher, founder and CEO of Turning Point HCM (www.TurningPointHCM.com/), an outsourced HR company. He and his team have pivoted to create an out-of-the-box COVID-19 and Antibody testing and tracking program for employers so they can open up again without having to reinvent the wheel on all of this.

Rick discusses the legal requirements companies must follow when opening up, the how his nationwide testing and tracking program for employers works, and what employers can do to make their people, clients, and customers feel safe. ]]></itunes:summary>
      <itunes:duration>0:32:00</itunes:duration>
      <itunes:length>46091493</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[046 - How To Reduce Ad Spend with SEO (Hint: It's Not the Way You Think) - Matt Bertram Interview]]></title>
      <description><![CDATA[Our guest today teaches how to reduce your ad spend by increasing your website’s organic traffic using SEO, a goal which is even more critical now than it was before we so many business's revenue significantly down because of the lockdown. And it's not just about keywords and throwing up blog posts. 

Matt Bertram is CEO at the eWebResults marketing agency (www.eWebResults.com), author of “Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers” (https://www.amazon.com/Build-Your-Brand-Mania-Authoritative-ebook/dp/B07FC58VDR) and is co-host of the #1 SEO-focused podcast, "The SEO Podcast) (www.BestSEOPodcast.com).

In this episode, Matt teaches the top three things your website needs to be doing to rank in those coveted top three spots in Google's organic search results. And he dispels some of the myths people commonly believe about "gaming" your website into high search results.]]></description>
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      <pubDate>Wed, 20 May 2020 16:13:13 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/046-Matt-Bertram-Interview-5-20-2020.mp3" length="55880069" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today teaches how to reduce your ad spend by increasing your website’s organic traffic using SEO, a goal which is even more critical now than it was before we so many business's revenue significantly down because of the lockdown. And it's n ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today teaches how to reduce your ad spend by increasing your website’s organic traffic using SEO, a goal which is even more critical now than it was before we so many business's revenue significantly down because of the lockdown. And it's not just about keywords and throwing up blog posts. 

Matt Bertram is CEO at the eWebResults marketing agency (www.eWebResults.com), author of “Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers” (https://www.amazon.com/Build-Your-Brand-Mania-Authoritative-ebook/dp/B07FC58VDR) and is co-host of the #1 SEO-focused podcast, "The SEO Podcast) (www.BestSEOPodcast.com).

In this episode, Matt teaches the top three things your website needs to be doing to rank in those coveted top three spots in Google's organic search results. And he dispels some of the myths people commonly believe about "gaming" your website into high search results.]]></itunes:summary>
      <itunes:duration>0:38:47</itunes:duration>
      <itunes:length>55880069</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[044 - How to Write, Publish, Promote and Profit From Writing a Book - Dr. Randy Kamen Interview]]></title>
      <description><![CDATA[We learn from our guest today how to level-up your professional life and pivot your business to a different and higher level by writing, promoting, and profiting by writing a Book, particularly in this time of this post Caronavirus world of adaptation and self-reflection.

Our guest, Dr. Randy Kamen (www.DrRandyKamen.com), is a psychologist, life coach, and author of “Behind the Therapy Door” (https://www.amazon.com/Behind-Therapy-Door-Strategies-Transform/dp/1942094418). She teaches a 12-month, live online course entitled: Write, Publish, Promote and Profit Your Book. You can learn more about her course here: https://www.yourextraordinaryliferetreat.com/write-publish-and-promote-your-book-2/.

Dr. Kamen talks how to choose a topic, get picked up for publication, and promote your book to maximize the opportunity and profit from it. She discusses the ways she and the authors she works with were able to pivot their businesses, increase their own mastery of their field, and set themselves up as experts in their chosen fields, thus opening up many new opportunities.]]></description>
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      <pubDate>Tue, 12 May 2020 12:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Dr-Randy-Kamen-Interview-5-5-2020.mp3" length="48423127" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[We learn from our guest today how to level-up your professional life and pivot your business to a different and higher level by writing, promoting, and profiting by writing a Book, particularly in this time of this post Caronavirus world of adaptatio ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[We learn from our guest today how to level-up your professional life and pivot your business to a different and higher level by writing, promoting, and profiting by writing a Book, particularly in this time of this post Caronavirus world of adaptation and self-reflection.

Our guest, Dr. Randy Kamen (www.DrRandyKamen.com), is a psychologist, life coach, and author of “Behind the Therapy Door” (https://www.amazon.com/Behind-Therapy-Door-Strategies-Transform/dp/1942094418). She teaches a 12-month, live online course entitled: Write, Publish, Promote and Profit Your Book. You can learn more about her course here: https://www.yourextraordinaryliferetreat.com/write-publish-and-promote-your-book-2/.

Dr. Kamen talks how to choose a topic, get picked up for publication, and promote your book to maximize the opportunity and profit from it. She discusses the ways she and the authors she works with were able to pivot their businesses, increase their own mastery of their field, and set themselves up as experts in their chosen fields, thus opening up many new opportunities.]]></itunes:summary>
      <itunes:duration>0:33:37</itunes:duration>
      <itunes:length>48423127</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[045 - How to End Up Better-Off Than Before When Your Business Loses Something It Can't Survive Without (Like Customers) - Meira Spivak Interview]]></title>
      <description><![CDATA[In this episode, our guest teaches how to end up better-off than you were before when your business loses something you can’t live without. That includes those little "inconsequential" things like customers, location, and in-person sales.

Meira Spivak (www.MeiraSpivak.com) runs Creativity Innovation Workshops with organizations to help facilitate creative problem solving by leading a “Brain Structuring” session with them. The methodology she uses is based on her work with the authors of the book, “Inside the Box: A Proven System of Creativity for Breakthrough Results” by Drew Boyd & Jacob Goldenberg (https://www.amazon.com/Inside-Box-Creativity-Breakthrough-Results/dp/1451659296).

In this interview, Meira teaches one of her Systematic Inventive Thinking (SIT) techniques for creative problem-solving, "Subtraction," with step-by-step instructions and a number of examples and stories. She also explains how her sessions with clients and their teams wok.

You can get in touch with Meira through her website: www.MeiraSpivak.com. ]]></description>
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      <pubDate>Thu, 07 May 2020 16:18:47 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Meira-Spivak-Interview-5-7-2020.mp3" length="28603008" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode, our guest teaches how to end up better-off than you were before when your business loses something you can’t live without. That includes those little "inconsequential" things like customers, location, and in-person sales.

Meira Spiv ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode, our guest teaches how to end up better-off than you were before when your business loses something you can’t live without. That includes those little "inconsequential" things like customers, location, and in-person sales.

Meira Spivak (www.MeiraSpivak.com) runs Creativity Innovation Workshops with organizations to help facilitate creative problem solving by leading a “Brain Structuring” session with them. The methodology she uses is based on her work with the authors of the book, “Inside the Box: A Proven System of Creativity for Breakthrough Results” by Drew Boyd & Jacob Goldenberg (https://www.amazon.com/Inside-Box-Creativity-Breakthrough-Results/dp/1451659296).

In this interview, Meira teaches one of her Systematic Inventive Thinking (SIT) techniques for creative problem-solving, "Subtraction," with step-by-step instructions and a number of examples and stories. She also explains how her sessions with clients and their teams wok.

You can get in touch with Meira through her website: www.MeiraSpivak.com. ]]></itunes:summary>
      <itunes:duration>0:29:47</itunes:duration>
      <itunes:length>28603008</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[038 - How to Bring a Product or Service to Market in CoronavirusWorld - Vanessa Liu Interview]]></title>
      <description><![CDATA[Learn how to bring a new product or service to market in the age of Coronavirus with our guest today, Vanessa Liu. Vanessa graduated from both Harvard University and Harvard Law before going on to help launch multiple media and telecom startups as a consultant at McKinsey & Company. She then went on two four two more startups herself before taking on her current role running SAP.io's Foundries program (www.SAP.io/Foundries), a no-equity accelerator for startups with a current or planned integration with SAP, 40% or more of which have female or under-represented founders.
In this episode, we cover how still-growing organizations should pivot their product, service, and/or messaging to focus on potential clients' pain-points, and not on simply how great their product is.
We also learn about what SAP does, and the role it plays in its Foundries accelerator to help smaller companies, from 5-10 person recent post-startups, to organizations with 60-70 person teams learn what they need to achieve in just 3 months what it takes others to do in 2-3 years.]]></description>
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      <pubDate>Mon, 20 Apr 2020 15:32:13 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Vanessa-Liu-Interview-4-20-2020.mp3" length="29595264" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn how to bring a new product or service to market in the age of Coronavirus with our guest today, Vanessa Liu. Vanessa graduated from both Harvard University and Harvard Law before going on to help launch multiple media and telecom startups as a  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn how to bring a new product or service to market in the age of Coronavirus with our guest today, Vanessa Liu. Vanessa graduated from both Harvard University and Harvard Law before going on to help launch multiple media and telecom startups as a consultant at McKinsey & Company. She then went on two four two more startups herself before taking on her current role running SAP.io's Foundries program (www.SAP.io/Foundries), a no-equity accelerator for startups with a current or planned integration with SAP, 40% or more of which have female or under-represented founders.
In this episode, we cover how still-growing organizations should pivot their product, service, and/or messaging to focus on potential clients' pain-points, and not on simply how great their product is.
We also learn about what SAP does, and the role it plays in its Foundries accelerator to help smaller companies, from 5-10 person recent post-startups, to organizations with 60-70 person teams learn what they need to achieve in just 3 months what it takes others to do in 2-3 years.]]></itunes:summary>
      <itunes:duration>0:30:49</itunes:duration>
      <itunes:length>29595264</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[037 - The Mindset More Important Than Any Strategy to Succeed in Tough Times - Paul Powers Interview]]></title>
      <description><![CDATA[Listen to this episode to find out the most effective mindsets for entrepreneurs that make the difference between success and failure in a crisis - AKA why being "realistic" is the enemy and only brain-damaged people succeed in tough times.

Paul Powers is the CEO of Physna (www.Physna.com/), a 3D model search and comparison software company and is founder and Chairman of the Board of Zoozler (www.Zoozler.com), a web, app, and media development and marketing company. Paul previously built several startups, became a lawyer at the University of Heidelberg, Germany, and studied Astronomy and astrophysics at Harvard.

Paul shares the three natural biases hardwired into our brains that usually lead to failure in today's world. He covers the way optimism in setting one's goals and desired outcomes is critical and why skepticism at that stage is deadly (though it should have some role in the planning process). ]]></description>
      <guid isPermaLink="false">5DC0A6YK-XBNJYVI</guid>
      <pubDate>Tue, 31 Mar 2020 23:12:45 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Paul-Powers-Interview-3-31-2020.mp3" length="36178944" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Listen to this episode to find out the most effective mindsets for entrepreneurs that make the difference between success and failure in a crisis - AKA why being "realistic" is the enemy and only brain-damaged people succeed in tough times.

Paul Pow ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Listen to this episode to find out the most effective mindsets for entrepreneurs that make the difference between success and failure in a crisis - AKA why being "realistic" is the enemy and only brain-damaged people succeed in tough times.

Paul Powers is the CEO of Physna (www.Physna.com/), a 3D model search and comparison software company and is founder and Chairman of the Board of Zoozler (www.Zoozler.com), a web, app, and media development and marketing company. Paul previously built several startups, became a lawyer at the University of Heidelberg, Germany, and studied Astronomy and astrophysics at Harvard.

Paul shares the three natural biases hardwired into our brains that usually lead to failure in today's world. He covers the way optimism in setting one's goals and desired outcomes is critical and why skepticism at that stage is deadly (though it should have some role in the planning process). ]]></itunes:summary>
      <itunes:duration>0:37:41</itunes:duration>
      <itunes:length>36178944</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[042 - How to Get Back to Business So You Can Stay in Business with the EOS Tools - Jonathan Smith Interview]]></title>
      <description><![CDATA[This is a special Coronavirus episode teaching how to get back to business so you can stay in business. It is geared toward companies using the Entrepreneurial Operating System (EOS). 

My special expert guest today is Jonathan B. Smith (https://www.o4g.com/), Certified EOS Implementer and author of Optimize for growth. We cover how to embrace and adapt the EOS tools to help you navigate the current challenges to create a stronger team and a more resilient business. 

Jonathan explains how the EOS tools, like anything that works, need to adapt to the facts on the ground. He reviews the Meeting Pulse, Rocks, To-Do's,  Data and Finance components of your business can be adapted to get you through the current crisis so you come out on the other side with a stronger leadership team and a more resilient business.

A must-listen for business owners right now.]]></description>
      <guid isPermaLink="false">ELVPO2HM-6VQUXR</guid>
      <pubDate>Thu, 26 Mar 2020 14:06:51 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jonathan-Smith-Interview-3-26-2020.mp3" length="24595968" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[This is a special Coronavirus episode teaching how to get back to business so you can stay in business. It is geared toward companies using the Entrepreneurial Operating System (EOS). 

My special expert guest today is Jonathan B. Smith (https://www. ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[This is a special Coronavirus episode teaching how to get back to business so you can stay in business. It is geared toward companies using the Entrepreneurial Operating System (EOS). 

My special expert guest today is Jonathan B. Smith (https://www.o4g.com/), Certified EOS Implementer and author of Optimize for growth. We cover how to embrace and adapt the EOS tools to help you navigate the current challenges to create a stronger team and a more resilient business. 

Jonathan explains how the EOS tools, like anything that works, need to adapt to the facts on the ground. He reviews the Meeting Pulse, Rocks, To-Do's,  Data and Finance components of your business can be adapted to get you through the current crisis so you come out on the other side with a stronger leadership team and a more resilient business.

A must-listen for business owners right now.]]></itunes:summary>
      <itunes:duration>0:25:37</itunes:duration>
      <itunes:length>24595968</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[041 - Q&A for Business Owner Scenarios During this Coronavirus Lockdown - Joe Apfelbaum Interview]]></title>
      <description><![CDATA[In a special Coronavirus episode of the Win Win podcast, we're joined again by Joe Apfelbaum, a sought-after speaker and business leader, especially now. 

Using a Q&A style, we zero in on ideas business owners in several industries can use, whether their revenue is down 10% or 100%. We cover travel, moving & storage, massage therapy, retail, restaurants, and businesses which were already largely online but now feel inundated by competitors getting on that bandwagon. I definitely recommend people listen to our episode last week as well.

You can find out more about Joe Apfelbaum by checking out his website: www.JoeApfelbaum.com/. He's CEO of Ajax Union, a B2B marketing firm based in Brooklyn, NY.  ]]></description>
      <guid isPermaLink="false">GGELN9MD-TCHAOR</guid>
      <pubDate>Wed, 25 Mar 2020 17:11:41 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Joe-Apfelbaum-Interview-3-25-2020.mp3" length="31926528" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In a special Coronavirus episode of the Win Win podcast, we're joined again by Joe Apfelbaum, a sought-after speaker and business leader, especially now. 

Using a Q&A style, we zero in on ideas business owners in several industries can use, whether  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In a special Coronavirus episode of the Win Win podcast, we're joined again by Joe Apfelbaum, a sought-after speaker and business leader, especially now. 

Using a Q&A style, we zero in on ideas business owners in several industries can use, whether their revenue is down 10% or 100%. We cover travel, moving & storage, massage therapy, retail, restaurants, and businesses which were already largely online but now feel inundated by competitors getting on that bandwagon. I definitely recommend people listen to our episode last week as well.

You can find out more about Joe Apfelbaum by checking out his website: www.JoeApfelbaum.com/. He's CEO of Ajax Union, a B2B marketing firm based in Brooklyn, NY.  ]]></itunes:summary>
      <itunes:duration>0:33:15</itunes:duration>
      <itunes:length>31926528</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[040 - How to Make Your Business Come Out of Coronavirus  Stronger Than it Came in - Joe Apfelbaum Interview]]></title>
      <description><![CDATA[We focus in today's episode of the Win Win - An Entrepreneurial Community podcast how to make your business comes out of this COVID-19 virus situation stronger than when it came in. 

Our guest today is popular author, speaker, trainer, and marketing expert, Joe Apfelbaum (www.JoeApfelbaum.com/), CEO of Ajax Union, a B2B marketing firm based in Brooklyn, NY. You can also check out one of Joe's books, High Energy Secrets, where he writes about how he lost 95 pounds and kept it off, while keeping his energy high (https://www.amazon.com/High-Energy-Secrets-pounds-higher/dp/1948363003). 

While most people remain in a fear-focused, hunker-down mental trap, Joe and I talk about how to look for the opportunities, the ways to add value to other people, and rise above the noise and the fear. We cover many different practical and specific ideas for how to do this. A must-listen episode to get yourself in the right frame of mind and "be the light house and keep moving," as my mentor as an EOS Implementer, Jonathan B. Smith, says.]]></description>
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      <pubDate>Wed, 18 Mar 2020 14:20:59 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Joe-Apfelbaum-Interview-3-18-2020.mp3" length="33227904" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[We focus in today's episode of the Win Win - An Entrepreneurial Community podcast how to make your business comes out of this COVID-19 virus situation stronger than when it came in. 

Our guest today is popular author, speaker, trainer, and marketing ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[We focus in today's episode of the Win Win - An Entrepreneurial Community podcast how to make your business comes out of this COVID-19 virus situation stronger than when it came in. 

Our guest today is popular author, speaker, trainer, and marketing expert, Joe Apfelbaum (www.JoeApfelbaum.com/), CEO of Ajax Union, a B2B marketing firm based in Brooklyn, NY. You can also check out one of Joe's books, High Energy Secrets, where he writes about how he lost 95 pounds and kept it off, while keeping his energy high (https://www.amazon.com/High-Energy-Secrets-pounds-higher/dp/1948363003). 

While most people remain in a fear-focused, hunker-down mental trap, Joe and I talk about how to look for the opportunities, the ways to add value to other people, and rise above the noise and the fear. We cover many different practical and specific ideas for how to do this. A must-listen episode to get yourself in the right frame of mind and "be the light house and keep moving," as my mentor as an EOS Implementer, Jonathan B. Smith, says.]]></itunes:summary>
      <itunes:duration>0:34:36</itunes:duration>
      <itunes:length>33227904</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[036 - The Unique Challenges of Women Startup Founders and What You Can Do To Help - Julia Pimsleur Interview]]></title>
      <description><![CDATA[In honor of National Women's Day coming up this week, we learn what more established entrepreneurs can do to help women startup founders reach the $1 million revenue mark. 

Our guest today, Julia Pimsleur, is author of the book Million Dollar Women (https://www.amazon.com/dp/1476790302/ref=cm_sw_r_tw_dp_U_x_2RZhEbHXFXED4), is founder and CEO of the online business school, Million Dollar Women, whose mission is to help 1 million women entrepreneurs reach $1 million in annual revenue, she hosts the Million Dollar Women Summit every spring (www.MDWSummit.Org), and she hosts the Million Dollar Mind podcast. You can learn more about Julia and her programs for early-stage women entrepreneurs around the world at www.JuliaPimsleur.com.

In this episode, we cover what she's found are the main reasons women entrepreneurs only reach the $1 million mark half as often as men, what resources they can use to overcome these challenges, and what more established men and women entrepreneurs can do to help them break through the limitations to reach that milestone.]]></description>
      <guid isPermaLink="false">GBGBHZFO-4J9K9</guid>
      <pubDate>Thu, 05 Mar 2020 13:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Julia-Pimsleur-Interview-1-15-2020.mp3" length="27835776" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In honor of National Women's Day coming up this week, we learn what more established entrepreneurs can do to help women startup founders reach the $1 million revenue mark. 

Our guest today, Julia Pimsleur, is author of the book Million Dollar Women  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In honor of National Women's Day coming up this week, we learn what more established entrepreneurs can do to help women startup founders reach the $1 million revenue mark. 

Our guest today, Julia Pimsleur, is author of the book Million Dollar Women (https://www.amazon.com/dp/1476790302/ref=cm_sw_r_tw_dp_U_x_2RZhEbHXFXED4), is founder and CEO of the online business school, Million Dollar Women, whose mission is to help 1 million women entrepreneurs reach $1 million in annual revenue, she hosts the Million Dollar Women Summit every spring (www.MDWSummit.Org), and she hosts the Million Dollar Mind podcast. You can learn more about Julia and her programs for early-stage women entrepreneurs around the world at www.JuliaPimsleur.com.

In this episode, we cover what she's found are the main reasons women entrepreneurs only reach the $1 million mark half as often as men, what resources they can use to overcome these challenges, and what more established men and women entrepreneurs can do to help them break through the limitations to reach that milestone.]]></itunes:summary>
      <itunes:duration>0:28:59</itunes:duration>
      <itunes:length>27835776</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[035 - Visionary and Integrator Speak on How They Need Both for Their Organization to Soar - Michael Eagle and Kirk Potter Interview]]></title>
      <description><![CDATA[We learn from our two guests today how having the right Visionary and Integrator at the head of your leadership team gives you the rocket fuel (to use the phrase coined by Mark C. Winters) to go to the stars, and how smaller startups can find the right Integrator.

Our two guests, Michael Eagle and Kirk Potter, make up the Visionary/Integrator dynamic duo at Rhythm Monster (www.Rhythm-Monster.com), a platform dedicated to teaching Scottish Pipe Band drumming online.

In the Entrepreneurial Operating System (EOS) (EOS Worldwide) framework for growing a business successfully that I help my clients implement, the two roles at the top that give any organization the "rocket fuel" it needs to go to the stars, are the Visionary (often the CEO) and the Integrator (often the COO or General Manager).

In this episode, we learn from a Visionary and an integrator, *together* what they consider to be their own strengths and weaknesses and specifically how the other's strengths complement their own skills to super-charge their business - i.e., how the whole they create together is far greater than the sum of the parts.

We also cover how Rhythm Monster solved the classic Catch-22 dilemma: you can't scale successfully without an Integrator and you can't afford an Integrator till after you've successfully scaled. ]]></description>
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      <pubDate>Wed, 26 Feb 2020 13:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Michael-Eagle-Kirk-Potter-Interview-2-2-2020.mp3" length="46229376" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[We learn from our two guests today how having the right Visionary and Integrator at the head of your leadership team gives you the rocket fuel (to use the phrase coined by Mark C. Winters) to go to the stars, and how smaller startups can find the rig ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[We learn from our two guests today how having the right Visionary and Integrator at the head of your leadership team gives you the rocket fuel (to use the phrase coined by Mark C. Winters) to go to the stars, and how smaller startups can find the right Integrator.

Our two guests, Michael Eagle and Kirk Potter, make up the Visionary/Integrator dynamic duo at Rhythm Monster (www.Rhythm-Monster.com), a platform dedicated to teaching Scottish Pipe Band drumming online.

In the Entrepreneurial Operating System (EOS) (EOS Worldwide) framework for growing a business successfully that I help my clients implement, the two roles at the top that give any organization the "rocket fuel" it needs to go to the stars, are the Visionary (often the CEO) and the Integrator (often the COO or General Manager).

In this episode, we learn from a Visionary and an integrator, *together* what they consider to be their own strengths and weaknesses and specifically how the other's strengths complement their own skills to super-charge their business - i.e., how the whole they create together is far greater than the sum of the parts.

We also cover how Rhythm Monster solved the classic Catch-22 dilemma: you can't scale successfully without an Integrator and you can't afford an Integrator till after you've successfully scaled. ]]></itunes:summary>
      <itunes:duration>0:48:09</itunes:duration>
      <itunes:length>46229376</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[034 - How to Leverage the Power of a Peer Advisory Group - Perry Maughmer Interview]]></title>
      <description><![CDATA[We learn from our guest today, a Vistage Chair, how to leverage the power of a peer advisory group to maximize yourself and your business (including how this differs from what people can generally accomplish in their own unstructured networking).

Perry Maughmer (www.PerryMaughmer.com) is a Vistage Chair in Columbus, OH, where he facilitates groups of CEOs, small business owners, and key executives, as well as providing individual executive coaching. He is also the founder and CEO of Maughmer and Co. where he provides 6 or 12 month leadership training programs that teach people to live what he calls “relentless leadership.”

In this conversation, we cover the ways business owners and leaders leverage peer advisory groups like Vistage to get much deeper into issues than they ever would on their own. We also cover things listeners can do to cultivate their own qualities of "relentless leadership" to avoid stagnation, which can be compared to trying to get to the second floor while standing still on a down-escalator.

Definitely worth a listen!]]></description>
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      <pubDate>Wed, 19 Feb 2020 13:00:05 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Perry-Maughmer-Interview-01-29-2020.mp3" length="26267904" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[We learn from our guest today, a Vistage Chair, how to leverage the power of a peer advisory group to maximize yourself and your business (including how this differs from what people can generally accomplish in their own unstructured networking).

Pe ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[We learn from our guest today, a Vistage Chair, how to leverage the power of a peer advisory group to maximize yourself and your business (including how this differs from what people can generally accomplish in their own unstructured networking).

Perry Maughmer (www.PerryMaughmer.com) is a Vistage Chair in Columbus, OH, where he facilitates groups of CEOs, small business owners, and key executives, as well as providing individual executive coaching. He is also the founder and CEO of Maughmer and Co. where he provides 6 or 12 month leadership training programs that teach people to live what he calls “relentless leadership.”

In this conversation, we cover the ways business owners and leaders leverage peer advisory groups like Vistage to get much deeper into issues than they ever would on their own. We also cover things listeners can do to cultivate their own qualities of "relentless leadership" to avoid stagnation, which can be compared to trying to get to the second floor while standing still on a down-escalator.

Definitely worth a listen!]]></itunes:summary>
      <itunes:duration>0:27:21</itunes:duration>
      <itunes:length>26267904</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[033 - How to Connect to Your Purpose and Get an Engaged Organization - Dr. Alise Cortez Interview]]></title>
      <description><![CDATA[We learn from our guest today how to connect to the meaning and purpose behind your work to get you and the people in your organization more engaged. It affects not only your and employees' happiness, but your bottom line too.

Dr. Alise Cortez is the Chief Purpose Officer at Dr. Alise Cortez and Associates (www.AliseCortez.com/), where she works with leaders and organizations to enable them to lead from purpose and create cultures of meaning that inspire impassioned performance. She holds a PhD in Human Development, is an organizational logotherapist, and is host of the Working on Purpose podcast.

In this episode, Alise shares practical techniques, skills, and practices that business owners and leaders can implement to identify what motivates them and "connect the dots" for people in the organization so they can see how what they do contributes to the organization's larger purpose or mission. We even discuss what ostensibly non-idealistic people who just love making deals can do to foster engagement.]]></description>
      <guid isPermaLink="false">5XVG7T9H-1CHM2T9</guid>
      <pubDate>Wed, 12 Feb 2020 13:00:13 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Alise-Cortez-Interview-1-16-2020.mp3" length="29313024" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[We learn from our guest today how to connect to the meaning and purpose behind your work to get you and the people in your organization more engaged. It affects not only your and employees' happiness, but your bottom line too.

Dr. Alise Cortez is th ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[We learn from our guest today how to connect to the meaning and purpose behind your work to get you and the people in your organization more engaged. It affects not only your and employees' happiness, but your bottom line too.

Dr. Alise Cortez is the Chief Purpose Officer at Dr. Alise Cortez and Associates (www.AliseCortez.com/), where she works with leaders and organizations to enable them to lead from purpose and create cultures of meaning that inspire impassioned performance. She holds a PhD in Human Development, is an organizational logotherapist, and is host of the Working on Purpose podcast.

In this episode, Alise shares practical techniques, skills, and practices that business owners and leaders can implement to identify what motivates them and "connect the dots" for people in the organization so they can see how what they do contributes to the organization's larger purpose or mission. We even discuss what ostensibly non-idealistic people who just love making deals can do to foster engagement.]]></itunes:summary>
      <itunes:duration>0:30:31</itunes:duration>
      <itunes:length>29313024</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[032 - How to Get Funded - Attracting Venture Capital & Angel Investors - Alex Fleiss Interview]]></title>
      <description><![CDATA[We learn from our guest today how to get funded with Angel and Venture Capital investors. Alex Fleiss is the CEO of Rebellion Research (www.RebellionResearch.com), an Angel and VC-backed organization that publishes research and utilizes machine learning and AI to make investment decisions for its clients. 

Alex explains the materials you need to prepare and how to find both Angel and Venture Capital funders, each at their proper stage. He also explains the strings that come with both types of funding so people can go in with their eyes wide open about the sacrifices involved, both in terms of equity percentage and in terms of control.

The information here is critical to any business owner looking to grow through investment. Give it a listen by searching for Win Win - An Entrepreneurial Community wherever you listen to podcasts, or on the web at: http://WinWin.Cast.Rocks/.]]></description>
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      <pubDate>Tue, 04 Feb 2020 13:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Alex-Fleiss-Interview-1-13-2020.mp3" length="33213312" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[We learn from our guest today how to get funded with Angel and Venture Capital investors. Alex Fleiss is the CEO of Rebellion Research (www.RebellionResearch.com), an Angel and VC-backed organization that publishes research and utilizes machine learn ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[We learn from our guest today how to get funded with Angel and Venture Capital investors. Alex Fleiss is the CEO of Rebellion Research (www.RebellionResearch.com), an Angel and VC-backed organization that publishes research and utilizes machine learning and AI to make investment decisions for its clients. 

Alex explains the materials you need to prepare and how to find both Angel and Venture Capital funders, each at their proper stage. He also explains the strings that come with both types of funding so people can go in with their eyes wide open about the sacrifices involved, both in terms of equity percentage and in terms of control.

The information here is critical to any business owner looking to grow through investment. Give it a listen by searching for Win Win - An Entrepreneurial Community wherever you listen to podcasts, or on the web at: http://WinWin.Cast.Rocks/.]]></itunes:summary>
      <itunes:duration>0:34:35</itunes:duration>
      <itunes:length>33213312</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[031 - Lessons From Special Operations for the Entrepreneurial Leader - Todd Opalski Interview]]></title>
      <description><![CDATA[Our guest today, Todd Opalski, a former Marines and U.S. Army special operations commander, who also has a Silicon Valley startup operations and founder background, shares lessons in leadership from his military and Delta Force experience, including how to incorporate the motto "Assessment and selection is an ongoing process" into one's own leadership and organizational culture.  

During his 26 years in the military, Todd was in the Marine Corps as an officer, a Marine Scout Sniper, and was part of Force Reconnaissance. In the U.S. Army, he was an Assault Commander in the Special Missions Unit. Todd has experience as a competitive bodybuilder, triathlete, adventure racer, and survivalist.

Today, Todd is founder of Camp Zen Commando, located in the foothills of Lagunas, Costa Rica on the Pacific Coast, where he will soon be holding an 8-day Recalibration Retreat for leaders from around the world. You can learn more about Todd and find out about programs at Camp Zen Commando when they become available via his website www.ZenCommando.com.]]></description>
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      <pubDate>Wed, 29 Jan 2020 13:00:06 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Todd-Opalski-Interview-Take-2.mp3" length="32569728" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today, Todd Opalski, a former Marines and U.S. Army special operations commander, who also has a Silicon Valley startup operations and founder background, shares lessons in leadership from his military and Delta Force experience, including  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today, Todd Opalski, a former Marines and U.S. Army special operations commander, who also has a Silicon Valley startup operations and founder background, shares lessons in leadership from his military and Delta Force experience, including how to incorporate the motto "Assessment and selection is an ongoing process" into one's own leadership and organizational culture.  

During his 26 years in the military, Todd was in the Marine Corps as an officer, a Marine Scout Sniper, and was part of Force Reconnaissance. In the U.S. Army, he was an Assault Commander in the Special Missions Unit. Todd has experience as a competitive bodybuilder, triathlete, adventure racer, and survivalist.

Today, Todd is founder of Camp Zen Commando, located in the foothills of Lagunas, Costa Rica on the Pacific Coast, where he will soon be holding an 8-day Recalibration Retreat for leaders from around the world. You can learn more about Todd and find out about programs at Camp Zen Commando when they become available via his website www.ZenCommando.com.]]></itunes:summary>
      <itunes:duration>0:33:55</itunes:duration>
      <itunes:length>32569728</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[030 - How to Improve Your Cash Flow and Prepare for the Next Economic Downturn - Ken Wentworth Interview]]></title>
      <description><![CDATA[Our guest today covers the three pillars of your business's financial success, how to improve your cash flow, and how to prepare yourself for the next economic downturn. Ken Wentworth (www.MrBizSolutions.com) is President of Wentworth Financial Partners where his company provides fractional CFO services to businesses. 

Ken has spent 20 years in a wide variety of senior finance and CFO positions in the banking world at Capital One and JPMorganChase and is the Host of the daily Mr. Biz Radio program on the DCN Internet Radio Network (http://DCNInternetRadioNetwork.com/dcnradio3/).

In just half an hour, Ken shared quite a few extremely practial nuggets of information on the three pillars he strengthens each of his clients on: budget, cash flow, and pricing. He gets into specifics on each one, as well as two practical things you can do to get your business ready to not only survive, but thrive and benefit from the next economic downturn.]]></description>
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      <pubDate>Wed, 22 Jan 2020 13:00:34 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Ken-Wentworth-Interview-12-18-2019.mp3" length="29207424" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today covers the three pillars of your business's financial success, how to improve your cash flow, and how to prepare yourself for the next economic downturn. Ken Wentworth (www.MrBizSolutions.com) is President of Wentworth Financial Partn ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today covers the three pillars of your business's financial success, how to improve your cash flow, and how to prepare yourself for the next economic downturn. Ken Wentworth (www.MrBizSolutions.com) is President of Wentworth Financial Partners where his company provides fractional CFO services to businesses. 

Ken has spent 20 years in a wide variety of senior finance and CFO positions in the banking world at Capital One and JPMorganChase and is the Host of the daily Mr. Biz Radio program on the DCN Internet Radio Network (http://DCNInternetRadioNetwork.com/dcnradio3/).

In just half an hour, Ken shared quite a few extremely practial nuggets of information on the three pillars he strengthens each of his clients on: budget, cash flow, and pricing. He gets into specifics on each one, as well as two practical things you can do to get your business ready to not only survive, but thrive and benefit from the next economic downturn.]]></itunes:summary>
      <itunes:duration>0:30:25</itunes:duration>
      <itunes:length>29207424</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[029 - What is Emotional Intelligence and How it Affects Your Bottom Line - Mary Pat Knight Interview]]></title>
      <description><![CDATA[We learn from our guest today what emotional intelligence is, why it matters, and the effect it has on your bottom line. Mary Pat Knight is the CEO and Founder of Leaders Inspired (www.LeadersInspired.com/), where she trains leadership teams and coaches individual executives on emotional intelligence. 

Mary Pat has an upcoming book entitled The Emotionally Intelligent Leader, coming this summer, and you can get updates on that by taking her quiz available at www.EmotionallyIntelligentLeader.com. 
In this interview, we covered what Emotional Intelligence and how it affects your bottom line, how to win more and avoid banging your head against the wall by customizing your communication to meet people where they are, and how to spot and break the "drama triangle" cycles we all see in the office of Villian, Victim, and Hero.

Listen in wherever you ge your podcasts or on the web at http://winwin.cast.rocks/.]]></description>
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      <pubDate>Wed, 15 Jan 2020 13:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Mary-Pat-Knight-Interview.mp3" length="30714624" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[We learn from our guest today what emotional intelligence is, why it matters, and the effect it has on your bottom line. Mary Pat Knight is the CEO and Founder of Leaders Inspired (www.LeadersInspired.com/), where she trains leadership teams and coac ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[We learn from our guest today what emotional intelligence is, why it matters, and the effect it has on your bottom line. Mary Pat Knight is the CEO and Founder of Leaders Inspired (www.LeadersInspired.com/), where she trains leadership teams and coaches individual executives on emotional intelligence. 

Mary Pat has an upcoming book entitled The Emotionally Intelligent Leader, coming this summer, and you can get updates on that by taking her quiz available at www.EmotionallyIntelligentLeader.com. 
In this interview, we covered what Emotional Intelligence and how it affects your bottom line, how to win more and avoid banging your head against the wall by customizing your communication to meet people where they are, and how to spot and break the "drama triangle" cycles we all see in the office of Villian, Victim, and Hero.

Listen in wherever you ge your podcasts or on the web at http://winwin.cast.rocks/.]]></itunes:summary>
      <itunes:duration>0:31:59</itunes:duration>
      <itunes:length>30714624</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[028 - The Skills Necessary to Succeed Not Only in Startup, But in Scale-Up - Dr. Dino Signore Interview]]></title>
      <description><![CDATA[We learn from our guest today about the systems for success in entrepreneurial organizations and the skills necessary to thrive at each stage - the startup phase and the "second stage," aka the growth or scale-up phase. 

Dr. Dino Signore, of the Signore Group (www.SignoreGroup.com) holds a PhD in Business Psychology, consults with second stage entrepreneurs, and is a sought-after facilitation coach by EOS Implementers and executive coaches. He is also the Education Manager at the Edward Lowe Foundation, which helps second stage entrepreneurs and the organizations that serve them, to get better and be more successful because of a recognition that they are the biggest job creators. 

Dr. Dino also shares a couple of fundamental aspects of the skill called facilitation, how he uses them in sessions with leadership teams, and how listeners can incorporate some of those techniques into their leadership style. ]]></description>
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      <pubDate>Wed, 08 Jan 2020 13:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Dr-Dino-Signore-Interview.mp3" length="32065152" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[We learn from our guest today about the systems for success in entrepreneurial organizations and the skills necessary to thrive at each stage - the startup phase and the "second stage," aka the growth or scale-up phase. 

Dr. Dino Signore, of the Sig ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[We learn from our guest today about the systems for success in entrepreneurial organizations and the skills necessary to thrive at each stage - the startup phase and the "second stage," aka the growth or scale-up phase. 

Dr. Dino Signore, of the Signore Group (www.SignoreGroup.com) holds a PhD in Business Psychology, consults with second stage entrepreneurs, and is a sought-after facilitation coach by EOS Implementers and executive coaches. He is also the Education Manager at the Edward Lowe Foundation, which helps second stage entrepreneurs and the organizations that serve them, to get better and be more successful because of a recognition that they are the biggest job creators. 

Dr. Dino also shares a couple of fundamental aspects of the skill called facilitation, how he uses them in sessions with leadership teams, and how listeners can incorporate some of those techniques into their leadership style. ]]></itunes:summary>
      <itunes:duration>0:33:24</itunes:duration>
      <itunes:length>32065152</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[027 - How to Live “In Courage,” Rather Than “in Fear” Wile You're in Growth Mode - Jill Young Interview]]></title>
      <description><![CDATA[Jill Young, our guest today, is a Certified EOS Implementer with Traction First in Dallas, TX and is the author of a new book, In Courage - How Entrepreneurs and Their Leadership Teams Can Experience Less Pain in Growth Mode. 

Jill takes us through the three main "courage mindsets" that she's discovered (through over 600 session days with clients) make the difference between the leadership teams who succeed versus those who don't. 

We also cover why she uses Strategic Coach, founded by Dan Sullivan, for her own coaching and personal development. Definitely worth a listen!

You can learn more about Jill on her website, www.TractionFirst.com and you can get her book at Amazon (an Audible version is also available): https://www.amazon.com/Courage-Entrepreneurs-Leadership-Experience-Growth/dp/1684704413.]]></description>
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      <pubDate>Mon, 23 Dec 2019 13:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jill-Young-Interview-12-12-2019.mp3" length="35978112" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Jill Young, our guest today, is a Certified EOS Implementer with Traction First in Dallas, TX and is the author of a new book, In Courage - How Entrepreneurs and Their Leadership Teams Can Experience Less Pain in Growth Mode. 

Jill takes us through  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Jill Young, our guest today, is a Certified EOS Implementer with Traction First in Dallas, TX and is the author of a new book, In Courage - How Entrepreneurs and Their Leadership Teams Can Experience Less Pain in Growth Mode. 

Jill takes us through the three main "courage mindsets" that she's discovered (through over 600 session days with clients) make the difference between the leadership teams who succeed versus those who don't. 

We also cover why she uses Strategic Coach, founded by Dan Sullivan, for her own coaching and personal development. Definitely worth a listen!

You can learn more about Jill on her website, www.TractionFirst.com and you can get her book at Amazon (an Audible version is also available): https://www.amazon.com/Courage-Entrepreneurs-Leadership-Experience-Growth/dp/1684704413.]]></itunes:summary>
      <itunes:duration>0:37:28</itunes:duration>
      <itunes:length>35978112</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[026 - How to Make Your Company *Great* - not just *Big* - Robe Dube Interview]]></title>
      <description><![CDATA[We learn from our guest today how to make your organization *great*, rather than just *big*. Rob Dube, co-founder and President of Image One, is just about the earliest Entrepreneurial Operating System (EOS) company working with Gino Wickman, author of Traction. 

We cover what it means to focus on being a "Small Giant" company, what EOS allowed him to accomplish in his business, and how meditation and mindfulness became a critical part of his success, not only as a human being, but as a business leader. 

Rob is the author of donothing: The most rewarding leadership challenge you’ll ever take (https://www.amazon.com/dp/1544510020/ref=cm_sw_r_tw_dp_U_x_7W-5Db7AYVN36). You can learn more about his mission to help leaders become more mindful, as well as about the retreat he's hosting in Colorado in April 2020 on his website: www.DoNothingBook.com/.]]></description>
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      <pubDate>Wed, 18 Dec 2019 13:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Rob-Dube-Interview.mp3" length="30847872" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[We learn from our guest today how to make your organization *great*, rather than just *big*. Rob Dube, co-founder and President of Image One, is just about the earliest Entrepreneurial Operating System (EOS) company working with Gino Wickman, author  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[We learn from our guest today how to make your organization *great*, rather than just *big*. Rob Dube, co-founder and President of Image One, is just about the earliest Entrepreneurial Operating System (EOS) company working with Gino Wickman, author of Traction. 

We cover what it means to focus on being a "Small Giant" company, what EOS allowed him to accomplish in his business, and how meditation and mindfulness became a critical part of his success, not only as a human being, but as a business leader. 

Rob is the author of donothing: The most rewarding leadership challenge you’ll ever take (https://www.amazon.com/dp/1544510020/ref=cm_sw_r_tw_dp_U_x_7W-5Db7AYVN36). You can learn more about his mission to help leaders become more mindful, as well as about the retreat he's hosting in Colorado in April 2020 on his website: www.DoNothingBook.com/.]]></itunes:summary>
      <itunes:duration>0:32:07</itunes:duration>
      <itunes:length>30847872</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[025 - How to Avoid Business Disasters and Counteract Your Own Cognitive Biases - Dr. Gleb Tsipursky Intervew]]></title>
      <description><![CDATA[In this episode, we learn from a cognitive neuroscientist who works with business owners how to  avoid disasters based on their own cognitive biases. We cover common errors and how to mitigate them when it comes to formulating bids, strategic planning, setting quarterly goals, and avoiding common errors when performing a SWOT (Strengths Weaknesses Opportunities Threats) analysis.

Dr. Gleb Tsipursky, from Disaster Avoidance Experts, is the author of a new book, "Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters" (https://www.amazon.com/gp/product/1632651629/ref=dbs_a_def_rwt_bibl_vppi_i0), has been interviewed on ABC, NBC, and CBS, and has written numerous scholarly and mainstream mainstream articles in, among others, Inc.com, Scientific American, and Psychology Today.

You can learn more about Dr. Tsipursky's coaching consulting, as well as access many of his articles on his website, www.DisasterAvoidanceExperts.com/.]]></description>
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      <pubDate>Wed, 11 Dec 2019 13:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Dr-Gleb-Tsipursky-Interview.mp3" length="34179456" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode, we learn from a cognitive neuroscientist who works with business owners how to  avoid disasters based on their own cognitive biases. We cover common errors and how to mitigate them when it comes to formulating bids, strategic plannin ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode, we learn from a cognitive neuroscientist who works with business owners how to  avoid disasters based on their own cognitive biases. We cover common errors and how to mitigate them when it comes to formulating bids, strategic planning, setting quarterly goals, and avoiding common errors when performing a SWOT (Strengths Weaknesses Opportunities Threats) analysis.

Dr. Gleb Tsipursky, from Disaster Avoidance Experts, is the author of a new book, "Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters" (https://www.amazon.com/gp/product/1632651629/ref=dbs_a_def_rwt_bibl_vppi_i0), has been interviewed on ABC, NBC, and CBS, and has written numerous scholarly and mainstream mainstream articles in, among others, Inc.com, Scientific American, and Psychology Today.

You can learn more about Dr. Tsipursky's coaching consulting, as well as access many of his articles on his website, www.DisasterAvoidanceExperts.com/.]]></itunes:summary>
      <itunes:duration>0:35:36</itunes:duration>
      <itunes:length>34179456</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[024 - How Frustrated Business Owners Can Break Through When They Hit the Ceiling - Jonathan Smith Interview ]]></title>
      <description><![CDATA[Our guest today, Jonathan Smith, shares how business owners frustrated with their people, processes, or profits can break through the ceiling their businesses have hit.

Jonathan is co-founder and CEO of Optimize for Growth (https://www.O4G.com/) where he is a Certified EOS Implementer who helps post-startups successfully scale-up. He is also the author of Optimize for Growth - How to Scale up Your Business, Your Network, and You. You can get that on Amazon: https://www.amazon.com/dp/0692485317/ref=cm_sw_r_tw_dp_U_x_zN.1DbZTE6CHX.

But perhaps his most important claim to fame ;-) is that Jonathan is my personal mentor and the EOS Implementer at the company where I was on the leadership team during a period when we grew the company from startup to the largest and fastest-growing organization of its type in the State of New York. 

Highly recommended listening!]]></description>
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      <pubDate>Tue, 26 Nov 2019 13:00:05 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jonathan-Smith-Interview.mp3" length="29035776" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today, Jonathan Smith, shares how business owners frustrated with their people, processes, or profits can break through the ceiling their businesses have hit.

Jonathan is co-founder and CEO of Optimize for Growth (https://www.O4G.com/) whe ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today, Jonathan Smith, shares how business owners frustrated with their people, processes, or profits can break through the ceiling their businesses have hit.

Jonathan is co-founder and CEO of Optimize for Growth (https://www.O4G.com/) where he is a Certified EOS Implementer who helps post-startups successfully scale-up. He is also the author of Optimize for Growth - How to Scale up Your Business, Your Network, and You. You can get that on Amazon: https://www.amazon.com/dp/0692485317/ref=cm_sw_r_tw_dp_U_x_zN.1DbZTE6CHX.

But perhaps his most important claim to fame ;-) is that Jonathan is my personal mentor and the EOS Implementer at the company where I was on the leadership team during a period when we grew the company from startup to the largest and fastest-growing organization of its type in the State of New York. 

Highly recommended listening!]]></itunes:summary>
      <itunes:duration>0:30:14</itunes:duration>
      <itunes:length>29035776</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[023 - How to Give Your Leaders & Managers the Skills They Never Got as Top Producers - Michele Rebetti Interview]]></title>
      <description><![CDATA[In our newest episode, you'll learn how to take the managers and executives you elevated in your organization because they were good at their jobs and (1) recognize that the skills that made them good at their jobs are very different from the skills necessary to be good leaders and managers and (2) help them maximize your most important resource - your people.

Our guest, Michele Rebetti of Crestcom, is a leadership and development expert and adjunct professor at Farmingdale State College in Long Island, NY.

Michele teaches leaders and managers how to maximize themselves and their teams for the greater good of the organization and with an eye on improving the bottom line. You can learn more about her at https://crestcom.com/leadership-trainer/michele-rebetti. ]]></description>
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      <pubDate>Thu, 21 Nov 2019 21:38:20 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Michele-Rebetti-Interview-11-21-2019.mp3" length="30975360" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In our newest episode, you'll learn how to take the managers and executives you elevated in your organization because they were good at their jobs and (1) recognize that the skills that made them good at their jobs are very different from the skills  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In our newest episode, you'll learn how to take the managers and executives you elevated in your organization because they were good at their jobs and (1) recognize that the skills that made them good at their jobs are very different from the skills necessary to be good leaders and managers and (2) help them maximize your most important resource - your people.

Our guest, Michele Rebetti of Crestcom, is a leadership and development expert and adjunct professor at Farmingdale State College in Long Island, NY.

Michele teaches leaders and managers how to maximize themselves and their teams for the greater good of the organization and with an eye on improving the bottom line. You can learn more about her at https://crestcom.com/leadership-trainer/michele-rebetti. ]]></itunes:summary>
      <itunes:duration>0:32:15</itunes:duration>
      <itunes:length>30975360</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[022 - How to Downsize and Simplify Your Organization and Your Life for Good - Alexandria Joy Interview]]></title>
      <description><![CDATA[Alexandria Joy ("AJ") shares useful tools and ideas on how to shed unnecessary fat from our business and personal lives, inspired by her own experience downsizing her own life, including letting go over 75% of her belongings and moving into a "tiny house."

AJ is based in Australia and does trainings and serves as a coach for organizations and leaders/managers looking to improve their culture and develop their people. You can learn more about her work at https://www.UQPower.com.au/. You can also download a free tool to assist with applying some of the advice from this episode at https://www.alexandriajoy.com.au/giveaway.

Listen in and scale down!]]></description>
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      <pubDate>Wed, 13 Nov 2019 13:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Alexandria-Joy-Interview-11-7-2019.mp3" length="32642304" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Alexandria Joy ("AJ") shares useful tools and ideas on how to shed unnecessary fat from our business and personal lives, inspired by her own experience downsizing her own life, including letting go over 75% of her belongings and moving into a "tiny h ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Alexandria Joy ("AJ") shares useful tools and ideas on how to shed unnecessary fat from our business and personal lives, inspired by her own experience downsizing her own life, including letting go over 75% of her belongings and moving into a "tiny house."

AJ is based in Australia and does trainings and serves as a coach for organizations and leaders/managers looking to improve their culture and develop their people. You can learn more about her work at https://www.UQPower.com.au/. You can also download a free tool to assist with applying some of the advice from this episode at https://www.alexandriajoy.com.au/giveaway.

Listen in and scale down!]]></itunes:summary>
      <itunes:duration>0:34:00</itunes:duration>
      <itunes:length>32642304</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[021 - How to Supercharge Your Organization with an Integrator - Kristie Clayton Interview]]></title>
      <description><![CDATA[In this episode, we learn what an Integrator is in a business, what a Visionary is, how they interact with each other,  and how the synergy between them can truly supercharge an organization. 

Our guest today is Kristie Clayton, Integrator (COO) and Chief Compliance Officer at BCR Wealth Strategies (www.BCRWealth.com) and Founder of Female Integrator Mastermind - FIM (www.IntegratorMasterMind.com).

Kristie shares what a revelation it was to discover her innermost identity described to a "T" in the book Traction, by Gino Wickman when she first joined BCR, as well as the "Rocket Fuel" (to use the terminology coined by Mark Winters in his book by that name) her company experiences by having a good Integrator/Visionary duo. 

Enjoy the listen. Don't forget to subscribe and leave a review wherever you listen to this podcast.]]></description>
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      <pubDate>Thu, 07 Nov 2019 13:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Kristie-Clayton-Interview-11-6-2019.mp3" length="32195712" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode, we learn what an Integrator is in a business, what a Visionary is, how they interact with each other,  and how the synergy between them can truly supercharge an organization. 

Our guest today is Kristie Clayton, Integrator (COO) and ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode, we learn what an Integrator is in a business, what a Visionary is, how they interact with each other,  and how the synergy between them can truly supercharge an organization. 

Our guest today is Kristie Clayton, Integrator (COO) and Chief Compliance Officer at BCR Wealth Strategies (www.BCRWealth.com) and Founder of Female Integrator Mastermind - FIM (www.IntegratorMasterMind.com).

Kristie shares what a revelation it was to discover her innermost identity described to a "T" in the book Traction, by Gino Wickman when she first joined BCR, as well as the "Rocket Fuel" (to use the terminology coined by Mark Winters in his book by that name) her company experiences by having a good Integrator/Visionary duo. 

Enjoy the listen. Don't forget to subscribe and leave a review wherever you listen to this podcast.]]></itunes:summary>
      <itunes:duration>0:33:32</itunes:duration>
      <itunes:length>32195712</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[020 - How to Turn Serial Murder Into an Entrepreneurial Enterprise - Tequila Mockingbird Interview [Satire]]]></title>
      <description><![CDATA[In honor of tomorrow being Halloween, we have a special [satire] interview today with an industrious young woman who has managed to turn her hobby into an entrepreneurial enterprise. Leveraging lessons from her beloved parents and a savvy approach to social media, she monetized homicide by taking her side hustle and turning it into a full time career. 

In this episode, you'll learn how Tequila Mockingbird put the "hoot" into shoot, the play into slay, and the thrill back into kill. Not only that, by breaking the gender barrier, she took the man out of manslaughter, the butch out of butchery, and the him out of mayhem. 

You can learn more about her business at HowToMakeAKillerLiving.com. Enjoy, and happy Halloween!]]></description>
      <guid isPermaLink="false">K0VNGMWG-CHXGVI</guid>
      <pubDate>Wed, 30 Oct 2019 12:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Tehilla-Wolf-Interview-10-24-2019.mp3" length="18341376" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In honor of tomorrow being Halloween, we have a special [satire] interview today with an industrious young woman who has managed to turn her hobby into an entrepreneurial enterprise. Leveraging lessons from her beloved parents and a savvy approach to ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In honor of tomorrow being Halloween, we have a special [satire] interview today with an industrious young woman who has managed to turn her hobby into an entrepreneurial enterprise. Leveraging lessons from her beloved parents and a savvy approach to social media, she monetized homicide by taking her side hustle and turning it into a full time career. 

In this episode, you'll learn how Tequila Mockingbird put the "hoot" into shoot, the play into slay, and the thrill back into kill. Not only that, by breaking the gender barrier, she took the man out of manslaughter, the butch out of butchery, and the him out of mayhem. 

You can learn more about her business at HowToMakeAKillerLiving.com. Enjoy, and happy Halloween!]]></itunes:summary>
      <itunes:duration>0:19:06</itunes:duration>
      <itunes:length>18341376</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[019 - How to Use (and How Not to Use) a Podcast for Business Development - Tom Fox Interview]]></title>
      <description><![CDATA[Our guest today is Tom Fox, founder and CEO of Advanced Compliance Solutions (http://FCPAComplianceReport.com/) and founder of the Compliance Podcast Network (http://CompliancePodcastNetwork.net/).

While he has expertise in many areas, particularly FCPA (the Foreign Corrupt Practices Act), Tom zeros in on what you need to know when using a podcast to grow your business or build your brand and for business development. Enjoy!]]></description>
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      <pubDate>Wed, 02 Oct 2019 12:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Tom-Fox-Interview-9-16-19.mp3" length="22296192" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today is Tom Fox, founder and CEO of Advanced Compliance Solutions (http://FCPAComplianceReport.com/) and founder of the Compliance Podcast Network (http://CompliancePodcastNetwork.net/).

While he has expertise in many areas, particularly  ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today is Tom Fox, founder and CEO of Advanced Compliance Solutions (http://FCPAComplianceReport.com/) and founder of the Compliance Podcast Network (http://CompliancePodcastNetwork.net/).

While he has expertise in many areas, particularly FCPA (the Foreign Corrupt Practices Act), Tom zeros in on what you need to know when using a podcast to grow your business or build your brand and for business development. Enjoy!]]></itunes:summary>
      <itunes:duration>0:23:13</itunes:duration>
      <itunes:length>22296192</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[018 - How to Grow a Family Business through Adaptation and Acquisition - Ken Schuckman Interview]]></title>
      <description><![CDATA[Our guest today is Ken Schuckman, CEO and President of Schuckman Realty (www.SchuckmanRealty.com), one of the largest retail real estate brokerages in New York City and Long Island.

Ken shares how he grew up in and ultimate came to lead his family business, focusing in particular on what it takes to adapt a successful family business (and, really, any business) to enable it to grow to a whole new scale. He also shares how he achieved part of that growth through acquiring another brokerage.]]></description>
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      <pubDate>Wed, 25 Sep 2019 12:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Ken-Schuckman-Interview.mp3" length="48545664" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today is Ken Schuckman, CEO and President of Schuckman Realty (www.SchuckmanRealty.com), one of the largest retail real estate brokerages in New York City and Long Island.

Ken shares how he grew up in and ultimate came to lead his family b ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today is Ken Schuckman, CEO and President of Schuckman Realty (www.SchuckmanRealty.com), one of the largest retail real estate brokerages in New York City and Long Island.

Ken shares how he grew up in and ultimate came to lead his family business, focusing in particular on what it takes to adapt a successful family business (and, really, any business) to enable it to grow to a whole new scale. He also shares how he achieved part of that growth through acquiring another brokerage.]]></itunes:summary>
      <itunes:duration>0:50:34</itunes:duration>
      <itunes:length>48545664</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[017 - How to Pivot When Your Industry Hits a Drastic Challenge - Neel Shah Interview]]></title>
      <description><![CDATA[Learn from our guest today, Neel Shah of Shah & Associates, PC and Beacon Wealth Management (1) pivot your business model when you’re in a dying industry and (2) the difficult business divorce he went through years ago and how to preemptively avoid those very real risks. 

Neel's insights are especially valuable  because he serves as a combined tax, trusts, and estate planning attorney (www.LawEsq.net) and wealth management/financial planning professional (www.BeaconWealth.us).

Neel shares insight all of us can learn from through that he's used pivoting his own business based on what he learned from his experience going through a difficult business divorce years ago and drastic challenges his entire industry endured. ]]></description>
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      <pubDate>Thu, 19 Sep 2019 14:26:52 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Neel-Shah-Interview-9-13-2019.mp3" length="31321344" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Learn from our guest today, Neel Shah of Shah & Associates, PC and Beacon Wealth Management (1) pivot your business model when you’re in a dying industry and (2) the difficult business divorce he went through years ago and how to preemptively avoid t ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Learn from our guest today, Neel Shah of Shah & Associates, PC and Beacon Wealth Management (1) pivot your business model when you’re in a dying industry and (2) the difficult business divorce he went through years ago and how to preemptively avoid those very real risks. 

Neel's insights are especially valuable  because he serves as a combined tax, trusts, and estate planning attorney (www.LawEsq.net) and wealth management/financial planning professional (www.BeaconWealth.us).

Neel shares insight all of us can learn from through that he's used pivoting his own business based on what he learned from his experience going through a difficult business divorce years ago and drastic challenges his entire industry endured. ]]></itunes:summary>
      <itunes:duration>0:32:37</itunes:duration>
      <itunes:length>31321344</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[016 - The One Trait You Need to Make Your Marketing a Success - Bob Ruffolo Interview]]></title>
      <description><![CDATA[Our guest today is Bob Ruffolo, founder and CEO of IMPACT digital marketing (www.ImpactBND.com). He shares with us (1) the one trait you need to make your marketing a success (hint: it's probably not what you would have guessed); (2) how he's used the "They Ask You Answer" philosophy (articulated by his now-partner, Marc Sheridan in his book by the same name) to evolve his own business; and (3) they way his business broke through the ceiling each of the three times hit it.

Enjoy!]]></description>
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      <pubDate>Wed, 11 Sep 2019 12:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Bob-Ruffolo-Interview-8-29-19.mp3" length="41122944" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today is Bob Ruffolo, founder and CEO of IMPACT digital marketing (www.ImpactBND.com). He shares with us (1) the one trait you need to make your marketing a success (hint: it's probably not what you would have guessed); (2) how he's used th ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today is Bob Ruffolo, founder and CEO of IMPACT digital marketing (www.ImpactBND.com). He shares with us (1) the one trait you need to make your marketing a success (hint: it's probably not what you would have guessed); (2) how he's used the "They Ask You Answer" philosophy (articulated by his now-partner, Marc Sheridan in his book by the same name) to evolve his own business; and (3) they way his business broke through the ceiling each of the three times hit it.

Enjoy!]]></itunes:summary>
      <itunes:duration>0:42:50</itunes:duration>
      <itunes:length>41122944</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[015 - How to Get Your Core Processes Documented and Followed by All - Michael Erath Interview]]></title>
      <description><![CDATA[Our guest today, Michael Erath, is a Certified EOS Implementer and is Co-Founder  of The Process Optimizer. We learn from him how to solve one of the two most persistent problems that hold back most companies: getting each of your business's core processes documented and followed by all.

You can learn more about Michael and his work, as well as get in touch with him, through his EOS website, www.TheTractionHub.com/, as well as through his Process Optimizer website: www.ProcessOptimizer.biz/.

You can also find his book, Rise: The Reincarnation of an Entrepreneur, on Amazon here: https://www.amazon.com/Rise-Reincarnation-Entrepreneur-Michael-Erath/dp/1619617307/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=]]></description>
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      <pubDate>Wed, 04 Sep 2019 12:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Michael-Erath-Podcast-Interview-08-12-2019.mp3" length="42275328" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today, Michael Erath, is a Certified EOS Implementer and is Co-Founder  of The Process Optimizer. We learn from him how to solve one of the two most persistent problems that hold back most companies: getting each of your business's core pro ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today, Michael Erath, is a Certified EOS Implementer and is Co-Founder  of The Process Optimizer. We learn from him how to solve one of the two most persistent problems that hold back most companies: getting each of your business's core processes documented and followed by all.

You can learn more about Michael and his work, as well as get in touch with him, through his EOS website, www.TheTractionHub.com/, as well as through his Process Optimizer website: www.ProcessOptimizer.biz/.

You can also find his book, Rise: The Reincarnation of an Entrepreneur, on Amazon here: https://www.amazon.com/Rise-Reincarnation-Entrepreneur-Michael-Erath/dp/1619617307/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=]]></itunes:summary>
      <itunes:duration>0:44:02</itunes:duration>
      <itunes:length>42275328</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[014 - How to Decide Whether to Grow Through Franchising - Brian Lincer Interview]]></title>
      <description><![CDATA[We learn from Brian Lincer, partner at a national franchising law firm, The Internicola Law Firm: (1) how to decide whether to grow your entrepreneurial business through internal growth versus franchising; (2) his story and business results from implementing EOS (Entrepreneurial Operating System) in his own business; and (3) why he started to and continues to use a personal business coach to get and stay focused on achieving his business goals while enjoying his life and family.

Brian has a lot of information and resources available for anyone considering how to grow their business, franchising or otherwise, at his firm's website: https://www.FranchiseLawSolutions.com/.]]></description>
      <guid isPermaLink="false">FED1X6RI-XIRUDI</guid>
      <pubDate>Thu, 29 Aug 2019 12:00:03 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Brian-Lincer-Interview-08-12-2019.mp3" length="45618432" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[We learn from Brian Lincer, partner at a national franchising law firm, The Internicola Law Firm: (1) how to decide whether to grow your entrepreneurial business through internal growth versus franchising; (2) his story and business results from impl ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[We learn from Brian Lincer, partner at a national franchising law firm, The Internicola Law Firm: (1) how to decide whether to grow your entrepreneurial business through internal growth versus franchising; (2) his story and business results from implementing EOS (Entrepreneurial Operating System) in his own business; and (3) why he started to and continues to use a personal business coach to get and stay focused on achieving his business goals while enjoying his life and family.

Brian has a lot of information and resources available for anyone considering how to grow their business, franchising or otherwise, at his firm's website: https://www.FranchiseLawSolutions.com/.]]></itunes:summary>
      <itunes:duration>0:47:31</itunes:duration>
      <itunes:length>45618432</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[013 - How to Have a Marketing Strategy Rather Than "Random Acts of Marketing" - Jennifer Zick Interview]]></title>
      <description><![CDATA[We learn from our guest today, Jennifer Zick, of Authentic Brand, a fractional CMO (Chief Marketing Officer) firm: (1) how to develop a marketing strategy and avoid “random acts of marketing;” (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan when you're doing it on your own.

You can learn more about Jennifer and what her company does, as well as a lot of great blog content to help your business, at www.AuthenticBrand.com. 

Enjoy!]]></description>
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      <pubDate>Mon, 19 Aug 2019 12:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jennifer-Zick-Interview-7-30-2019.mp3" length="41824128" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[We learn from our guest today, Jennifer Zick, of Authentic Brand, a fractional CMO (Chief Marketing Officer) firm: (1) how to develop a marketing strategy and avoid “random acts of marketing;” (2) why you must sell what your product or service solves ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[We learn from our guest today, Jennifer Zick, of Authentic Brand, a fractional CMO (Chief Marketing Officer) firm: (1) how to develop a marketing strategy and avoid “random acts of marketing;” (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan when you're doing it on your own.

You can learn more about Jennifer and what her company does, as well as a lot of great blog content to help your business, at www.AuthenticBrand.com. 

Enjoy!]]></itunes:summary>
      <itunes:duration>0:43:33</itunes:duration>
      <itunes:length>41824128</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[012 - How to (Successfully) Find your Ideal COO/Integrator/CFO - Mike Frommelt Interview]]></title>
      <description><![CDATA[Our guest today is Mike Frommelt, founder and CEO of KeyStone Search (www.KeyStoneSearch.com), an executive recruiting firm focused on executive-level searches, primarily COOs/Integrators. 

Mike shares with us how to (1) hire the right people for your company, particularly the COO; (2) formulate your hiring process (including what happens when you skip that step); and (3) test for one of the most underappreciated aspects of executive recruiting - cultural fit.

So give it a listen, apply what you learn, and help make the value our guests share more widely available by subscribing and leaving a review! ]]></description>
      <guid isPermaLink="false">JOYWSI0G-6G8PVI</guid>
      <pubDate>Wed, 14 Aug 2019 12:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Mike-Frommelt-Interview-7-25-2019.mp3" length="36001152" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest today is Mike Frommelt, founder and CEO of KeyStone Search (www.KeyStoneSearch.com), an executive recruiting firm focused on executive-level searches, primarily COOs/Integrators. 

Mike shares with us how to (1) hire the right people for yo ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest today is Mike Frommelt, founder and CEO of KeyStone Search (www.KeyStoneSearch.com), an executive recruiting firm focused on executive-level searches, primarily COOs/Integrators. 

Mike shares with us how to (1) hire the right people for your company, particularly the COO; (2) formulate your hiring process (including what happens when you skip that step); and (3) test for one of the most underappreciated aspects of executive recruiting - cultural fit.

So give it a listen, apply what you learn, and help make the value our guests share more widely available by subscribing and leaving a review! ]]></itunes:summary>
      <itunes:duration>0:37:30</itunes:duration>
      <itunes:length>36001152</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[011 - How to Use Challenges, Pain, and Obstacles to Propel You to Success - Abbey Wolin Interview]]></title>
      <description><![CDATA[We learned from our guest today, Abbey Wolin, artist, program coordinator at the Jewish Women's Entrepreneur, and mentor and coach to thousands of female entrepreneurs how to (1) take challenges, sickness, and tragedy and use them to propel oneself to success; (2) understand the unique challenges faced by the women entrepreneurs she mentors and overcome them; and (3) take an ostensibly solopreneur-type business (like hand-painted glassware) and turn that into a scalable business that allows you to live the kind of lifestyle you want. 

You can see Abbey's artwork, learn from her guidance, and find out about her upcoming mentorship, coaching, and training opportunities by following her on her Instagram page: https://www.instagram.com/abbeywolin/.]]></description>
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      <pubDate>Wed, 07 Aug 2019 12:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Abbey-Wolin-Interview-7-17-2019.mp3" length="48938880" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[We learned from our guest today, Abbey Wolin, artist, program coordinator at the Jewish Women's Entrepreneur, and mentor and coach to thousands of female entrepreneurs how to (1) take challenges, sickness, and tragedy and use them to propel oneself t ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[We learned from our guest today, Abbey Wolin, artist, program coordinator at the Jewish Women's Entrepreneur, and mentor and coach to thousands of female entrepreneurs how to (1) take challenges, sickness, and tragedy and use them to propel oneself to success; (2) understand the unique challenges faced by the women entrepreneurs she mentors and overcome them; and (3) take an ostensibly solopreneur-type business (like hand-painted glassware) and turn that into a scalable business that allows you to live the kind of lifestyle you want. 

You can see Abbey's artwork, learn from her guidance, and find out about her upcoming mentorship, coaching, and training opportunities by following her on her Instagram page: https://www.instagram.com/abbeywolin/.]]></itunes:summary>
      <itunes:duration>0:50:58</itunes:duration>
      <itunes:length>48938880</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[010 - How to Go from Front-Line Employee to CEO (and Self-Implement EOS) - Sam Shargo Interview]]></title>
      <description><![CDATA[In this fascinating episode, we learn from our guest, Sam Shargo, CEO of Imagis Innovations (www.ImagisInnovations.com), how he went from front-line employee (a network tech at a managed services provider) to CEO of that same company in just a few short years. Sam shares his insights for others who want to learn about this path for themselves.

Sam also explains the lengths he went to in the process of self-implementing EOS (the Entrepreneurial Operating System) at his company (hint: it's a significant time investment if you want to do it right). Definitely worth a listen. Enjoy! ]]></description>
      <guid isPermaLink="false">5SDWFK61-7FZUXR</guid>
      <pubDate>Wed, 31 Jul 2019 12:00:01 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Sam-Shargo-Interview-7-16-19.mp3" length="35977344" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this fascinating episode, we learn from our guest, Sam Shargo, CEO of Imagis Innovations (www.ImagisInnovations.com), how he went from front-line employee (a network tech at a managed services provider) to CEO of that same company in just a few sh ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this fascinating episode, we learn from our guest, Sam Shargo, CEO of Imagis Innovations (www.ImagisInnovations.com), how he went from front-line employee (a network tech at a managed services provider) to CEO of that same company in just a few short years. Sam shares his insights for others who want to learn about this path for themselves.

Sam also explains the lengths he went to in the process of self-implementing EOS (the Entrepreneurial Operating System) at his company (hint: it's a significant time investment if you want to do it right). Definitely worth a listen. Enjoy! ]]></itunes:summary>
      <itunes:duration>0:37:28</itunes:duration>
      <itunes:length>35977344</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
      <itunes:episodeType></itunes:episodeType>
    </item>
    <item>
      <title><![CDATA[009 - How to Get Actionable Information from Your Numbers - Heide Olson Interview]]></title>
      <description><![CDATA[We covered a lot of great information that people in the entrepreneurial community can use in this episode. Our guest, Heide Olson, founder and CEO of the fractional CFO firm, All in One Accounting (www.AllInOneAccounting.com), shares, among other things, great information about (1) how to get actionable information that will save your business  money; (2) how to use clarity around your business's core focus (sweet spot) to maximize your human and monetary resources; and (3) using clarity around your own core values in your sales process to ensure that you and your clients are in alignment and can work together successfully. 

Give it a listen and enjoy! ]]></description>
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      <pubDate>Wed, 24 Jul 2019 12:00:02 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Heide-Olson-07-12-2019.mp3" length="37704192" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[We covered a lot of great information that people in the entrepreneurial community can use in this episode. Our guest, Heide Olson, founder and CEO of the fractional CFO firm, All in One Accounting (www.AllInOneAccounting.com), shares, among other th ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[We covered a lot of great information that people in the entrepreneurial community can use in this episode. Our guest, Heide Olson, founder and CEO of the fractional CFO firm, All in One Accounting (www.AllInOneAccounting.com), shares, among other things, great information about (1) how to get actionable information that will save your business  money; (2) how to use clarity around your business's core focus (sweet spot) to maximize your human and monetary resources; and (3) using clarity around your own core values in your sales process to ensure that you and your clients are in alignment and can work together successfully. 

Give it a listen and enjoy! ]]></itunes:summary>
      <itunes:duration>0:39:16</itunes:duration>
      <itunes:length>37704192</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
      <itunes:episode></itunes:episode>
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    </item>
    <item>
      <title><![CDATA[008 - How to Vastly Improve Your Sales People and Processes - Gary Braun Interview]]></title>
      <description><![CDATA[Our guest in this episode, Gary Braun, a principal at Pivotal Advisors (www.PivotalAdvisors.com), a sales improvement consultancy, shares the 3 things small and mid-sized businesses are generally doing when they realize their sales results are lacking (the red herrings they tend to follow) and the 4 main ways they must  strengthen their sales people and sales process  to achieve scale-able success.]]></description>
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      <pubDate>Wed, 17 Jul 2019 12:00:00 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Gary-Braun-Interview-07-11-2019.mp3" length="32378112" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Our guest in this episode, Gary Braun, a principal at Pivotal Advisors (www.PivotalAdvisors.com), a sales improvement consultancy, shares the 3 things small and mid-sized businesses are generally doing when they realize their sales results are lackin ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Our guest in this episode, Gary Braun, a principal at Pivotal Advisors (www.PivotalAdvisors.com), a sales improvement consultancy, shares the 3 things small and mid-sized businesses are generally doing when they realize their sales results are lacking (the red herrings they tend to follow) and the 4 main ways they must  strengthen their sales people and sales process  to achieve scale-able success.]]></itunes:summary>
      <itunes:duration>0:33:43</itunes:duration>
      <itunes:length>32378112</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
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    <item>
      <title><![CDATA[007 - How to Succeed at Growing a Family Business - Sara Stern Interview]]></title>
      <description><![CDATA[In this interview, we talk with Sara Stern, a Certified EOS (Entrepreneurial Operating System) Implementer, long-time business coach, and author of Start Here: A Guide for Family Business Succession. Sara specializes in helping family businesses implement EOS. She shares with us several ideas which might be novel to many of us, but which are critical to successfully operating and growing a family business. You can find out more about Sara and her work at FamilyBusinessMN.com. ]]></description>
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      <pubDate>Wed, 10 Jul 2019 20:35:08 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Sara-Stern-Interview-7-10-2019.mp3" length="34950528" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this interview, we talk with Sara Stern, a Certified EOS (Entrepreneurial Operating System) Implementer, long-time business coach, and author of Start Here: A Guide for Family Business Succession. Sara specializes in helping family businesses impl ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this interview, we talk with Sara Stern, a Certified EOS (Entrepreneurial Operating System) Implementer, long-time business coach, and author of Start Here: A Guide for Family Business Succession. Sara specializes in helping family businesses implement EOS. She shares with us several ideas which might be novel to many of us, but which are critical to successfully operating and growing a family business. You can find out more about Sara and her work at FamilyBusinessMN.com. ]]></itunes:summary>
      <itunes:duration>0:36:24</itunes:duration>
      <itunes:length>34950528</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
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      <title><![CDATA[E006  - How to Hire, Train, and Manage Your (Remote) Workforce  - Jenna Spencer Interview]]></title>
      <description><![CDATA[In this episode, Jenna Spencer, founder and CEO of AssistPro (www.AssistProLLC.com), shares with us: (1) how she hires, onboards into her culture, trains, and manages a completely remote workforce and (2) how she went from answering a Craigslist ad for a virtual assistant to founding and becoming CEO of her own international virtual assistance company.

Listen, share, and be sure to subscribe and leave a review so you can access the value we share more easily, and so that the platforms' algorithms will make the information we're sharing to more people out there in the entrepreneurial community.]]></description>
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      <pubDate>Tue, 02 Jul 2019 12:00:04 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Jenna-Spencer-Interview-6-26-2019.mp3" length="39088512" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode, Jenna Spencer, founder and CEO of AssistPro (www.AssistProLLC.com), shares with us: (1) how she hires, onboards into her culture, trains, and manages a completely remote workforce and (2) how she went from answering a Craigslist ad f ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode, Jenna Spencer, founder and CEO of AssistPro (www.AssistProLLC.com), shares with us: (1) how she hires, onboards into her culture, trains, and manages a completely remote workforce and (2) how she went from answering a Craigslist ad for a virtual assistant to founding and becoming CEO of her own international virtual assistance company.

Listen, share, and be sure to subscribe and leave a review so you can access the value we share more easily, and so that the platforms' algorithms will make the information we're sharing to more people out there in the entrepreneurial community.]]></itunes:summary>
      <itunes:duration>0:40:42</itunes:duration>
      <itunes:length>39088512</itunes:length>
      <itunes:keywords></itunes:keywords>
      
      <itunes:season></itunes:season>
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    <item>
      <title><![CDATA[E005 - How to Scale Exponentially with a Part-Time COO - Rachel Beider Interview]]></title>
      <description><![CDATA[Rachel Beider, founder and CEO of PRESS Modern Massage shares (1) how she began scaling the size and scope of her business when she began using a part-time COO; (2) how to stay sane and not get overwhelmed by the difficult and discouraging parts of being an entrepreneur; and (3) the unique challenges female entrepreneurs face and how to compensate for them. You can learn more about Rachel's business at www.PressModernMassage.com.]]></description>
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      <pubDate>Tue, 25 Jun 2019 14:46:35 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Rachel-Beider-Interview---6-24-2019---Zoom.mp3" length="37541880" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[Rachel Beider, founder and CEO of PRESS Modern Massage shares (1) how she began scaling the size and scope of her business when she began using a part-time COO; (2) how to stay sane and not get overwhelmed by the difficult and discouraging parts of b ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[Rachel Beider, founder and CEO of PRESS Modern Massage shares (1) how she began scaling the size and scope of her business when she began using a part-time COO; (2) how to stay sane and not get overwhelmed by the difficult and discouraging parts of being an entrepreneur; and (3) the unique challenges female entrepreneurs face and how to compensate for them. You can learn more about Rachel's business at www.PressModernMassage.com.]]></itunes:summary>
      <itunes:duration>0:44:39</itunes:duration>
      <itunes:length>37541880</itunes:length>
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      <title><![CDATA[E004 - How to Get Traction When You Hit the Ceiling - Mike Wolfgang Interview]]></title>
      <description><![CDATA[In this episode, we are joined by our first Professional Entrepreneurial Operating System® (EOS) Implementer, Mike Wolfgang, who grew up in an entrepreneurial household working in his family's marina and executive search firm. Mike went on to serve for 10 years in the U.S. Marines, where he ultimately transported the President of the United States around the world as crewchief of Marine One. He led several companies in the printing and graphic design space, and now helps clients get clarity and execute on their vision as a Professional EOS Implementer in Southern California, Nevada, and Hawaii. You can read more about Mike on his website: https://m1coretraction.com/.

In this interview, Mike shares key take-away points businesses need to know to help them get clarity on their vision and create a system to ensure that their leadership team executes on that vision.]]></description>
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      <pubDate>Wed, 12 Jun 2019 15:00:55 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Mike-Wolfgang-Interview-6-11-2019.mp3" length="41537664" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode, we are joined by our first Professional Entrepreneurial Operating System® (EOS) Implementer, Mike Wolfgang, who grew up in an entrepreneurial household working in his family's marina and executive search firm. Mike went on to serve f ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode, we are joined by our first Professional Entrepreneurial Operating System® (EOS) Implementer, Mike Wolfgang, who grew up in an entrepreneurial household working in his family's marina and executive search firm. Mike went on to serve for 10 years in the U.S. Marines, where he ultimately transported the President of the United States around the world as crewchief of Marine One. He led several companies in the printing and graphic design space, and now helps clients get clarity and execute on their vision as a Professional EOS Implementer in Southern California, Nevada, and Hawaii. You can read more about Mike on his website: https://m1coretraction.com/.

In this interview, Mike shares key take-away points businesses need to know to help them get clarity on their vision and create a system to ensure that their leadership team executes on that vision.]]></itunes:summary>
      <itunes:duration>0:43:16</itunes:duration>
      <itunes:length>41537664</itunes:length>
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      <title><![CDATA[E003 - How to Turn a Sole Proprietorship into a Scalable Business - Dr. Sara Gluck Interview]]></title>
      <description><![CDATA[In this episode, Dr. Sara Gluck, PhD, LCSW, a trauma specialist and entrepreneur, shares with everyone how she took a mission-driven sole proprietorship and turned it into a scalable business without losing its human touch using a "Don't Compete - Collaborate" philosophy.]]></description>
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      <pubDate>Thu, 06 Jun 2019 16:22:52 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Dr-Sara-Schwartz-Gluck-Interview-05-30-2019.mp3" length="29058432" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode, Dr. Sara Gluck, PhD, LCSW, a trauma specialist and entrepreneur, shares with everyone how she took a mission-driven sole proprietorship and turned it into a scalable business without losing its human touch using a "Don't Compete - Co ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode, Dr. Sara Gluck, PhD, LCSW, a trauma specialist and entrepreneur, shares with everyone how she took a mission-driven sole proprietorship and turned it into a scalable business without losing its human touch using a "Don't Compete - Collaborate" philosophy.]]></itunes:summary>
      <itunes:duration>0:30:16</itunes:duration>
      <itunes:length>29058432</itunes:length>
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      <title><![CDATA[E002 - How to Cascade Your Mission Through Every Level of the Organization Using Strengths-Based Leadership - Dov Perkal Interview]]></title>
      <description><![CDATA[In this episode, our guest, Dov Perkal, CEO of ShmaCamps, shares how he uses a strengths-based leadership approach to cascade the company's mission and values through over 900 staff members and thousands of children.

This is the second episode of Win Win - An Entrepreneurial Community. The podcast had a different name when this was initially recorded - please forgive the reference to the old name.]]></description>
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      <pubDate>Thu, 06 Jun 2019 16:13:38 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Dov-Perkal-Interview-5-19-20196.mp3" length="54678912" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode, our guest, Dov Perkal, CEO of ShmaCamps, shares how he uses a strengths-based leadership approach to cascade the company's mission and values through over 900 staff members and thousands of children.

This is the second episode of Wi ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode, our guest, Dov Perkal, CEO of ShmaCamps, shares how he uses a strengths-based leadership approach to cascade the company's mission and values through over 900 staff members and thousands of children.

This is the second episode of Win Win - An Entrepreneurial Community. The podcast had a different name when this was initially recorded - please forgive the reference to the old name.]]></itunes:summary>
      <itunes:duration>0:56:57</itunes:duration>
      <itunes:length>54678912</itunes:length>
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      <title><![CDATA[E001 - How to Establish Your New Brand & Manufacture in China - Michael Meyer Interview]]></title>
      <description><![CDATA[In this episode, our guest, Michael Meyer, founder and CEO of Haverdale.com, a technical apparel company, shares key factors one must consider, some surprising, in establishing a new brand, including name, url, logo, and design. He also shares with us the key to successfully manufacturing in China.

This is the first episode of Win Win - An Entrepreneurial Community. The podcast had a different name when this was initially recorded, please forgive the reference to the old name.]]></description>
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      <pubDate>Thu, 06 Jun 2019 16:11:16 GMT</pubDate>
      <enclosure url="https://cast.rocks/hosting/18535/Michael-Meyer-Interview.mp3" length="41398272" type="audio/mpeg"/>
      <itunes:author></itunes:author>
      <itunes:explicit>clean</itunes:explicit>
      <itunes:subtitle><![CDATA[In this episode, our guest, Michael Meyer, founder and CEO of Haverdale.com, a technical apparel company, shares key factors one must consider, some surprising, in establishing a new brand, including name, url, logo, and design. He also shares with u ...]]></itunes:subtitle>
      <itunes:summary><![CDATA[In this episode, our guest, Michael Meyer, founder and CEO of Haverdale.com, a technical apparel company, shares key factors one must consider, some surprising, in establishing a new brand, including name, url, logo, and design. He also shares with us the key to successfully manufacturing in China.

This is the first episode of Win Win - An Entrepreneurial Community. The podcast had a different name when this was initially recorded, please forgive the reference to the old name.]]></itunes:summary>
      <itunes:duration>0:43:07</itunes:duration>
      <itunes:length>41398272</itunes:length>
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